Watch The Ralph Lauren’s Purple Label SS24 Menswear

Graphic showing a male model wearing a yellow jacket, a black turtleneck from the Ralph Lauren SS24 menswear collection

Click on the video to enter the world of Ralph Lauren’s Purple Label SS24. Recently showcased at Milan Men’s Fashion Week, this exquisite collection titled “Ralph’s Dolce Vita” draws inspiration from the unique allure of the Amalfi Coast. Capturing the timeless glamour and breathtaking vistas of this sun-soaked destination, Purple Label continues to exemplify its … Read more

Scandi Girl Style -The 6 Best Danish Girls to Follow on Instagram

Jeanette Madsen has one of the best Danish Instagrams during Copenhagen Fashion Week.

Copenhagen Fashion Week is a right cracker, buzzing with energy, much like Danish lasses and their uber-cool Instagrams. Nowadays, it seems the fashion world’s split down the middle: on one side, the French girl style; on the other, the Scandi girl style. Well, since a picture’s worth a thousand words, let’s have a butcher’s at … Read more

Louis Vuitton’s Million-Dollars Bag: Your Next Arm Candy?

street style-Jacob Elordi and LeBron James wearing the new Louis Vuitton's bag

In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to … Read more

How to sound like a true fashionista From A to Z.

Fashionista Dictionary from A to Z.

Here are some keywords and expressions to impress your audience as a true fashionista. A- Apparel: Any kind of clothing. B- Baggy: loose-fitting coats, shirts /wide-legged jeans etc. C- Contemporary: mid-priced but trend-focused clothes, more affordable than designer brands. D- Dress for the occasion: to wear the right clothes for each specific occasion. For example: … Read more

6 Classic Styles: Far From Boring 

collage showing six classic outfits that are not boring

Many people think that dressing in a classic style means wearing boring clothes, but this couldn’t be further from the truth. The top AW 23-24 current trends dictated not only by Fashion Weeks but also street style, Instagram and TikTok can help you revisit classic looks creating contemporary silhouettes with a twist. In other words, … Read more

The Perfect Guide to Achieving an Essential and Timeless Look

Pernille Teisbaek wearing a beige trench coat, clutch and gold jewellery at Milan Fashion Week _street style

Fashion trends may come and go, but a timeless look remains. Crafting an ensemble that embodies both essential and timeless features is an art form in itself. Style is an amalgam of clothing, accessories, grooming, and confidence that transcends transient fashion trends. In this blog post, we delve deeper into understanding what constitutes a timeless … Read more

How to recreate the Frosted Eye Makeup from Chanel AW 23-24

Chanel model wearing a frosted eye makeup at the backstage of the runway show AW23-24

From Taylor Swift to Alexa Chung, from Instagram to TikTok, we’re absolutely chuffed to bits that ’90s makeup, particularly Frosted Eye Makeup, is making a smashing comeback. This trend is not just a bit of fun, it’s the dog’s bollocks! It’s fresh as a daisy and has a futuristic vibe that’s bang on trend for … Read more

#BuyBetter – H&M, ZARA, Mango and Co – Is Fast Fashion Getting Pricey?

Suki Waterhouse in New York for COS runway AW23-24

Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for … Read more

Love & hate – Cargo Pants Will be Hot for a While

Chic fashionista wearing wide-leg cargo pants at Copenhagen fashion week

Some people love cargo pants, some hate them, and of course, there’s always the “well, whatever” group. But there’s no denying that cargo pants will be a hot item for a while. The trousers with pouchy pockets and roomy silhouettes were seen in abundance on the streets of Copenhagen Fashion Week, for instance. Also, the … Read more

Sprezzatura: What is it and How to Wear it? 

Two stylish men at Pitti Uomo.

Much has already been written about men’s elegant style. Tips on do’s and don’ts are available on many good websites and blogs around the subject. That’s why we would like to focus more on the individual nuances in style variations. Those that are almost as important to the trained eye as the clothes per se … Read more

As Seen at Dior and Co, Pearls Are Trendier Than Ever

Simone Rocha look for AW 2020/2021 with pearls

Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider … Read more

Fashion Heritage – 8 Exceptional Haute Couture Ateliers

Kaia Gerber opening the Haute Couture Fall Winter 2023 for Valentino, wearing a white shirt and a oversized earrings

Haute couture is a realm of fashion with boundless imagination, where everything that stems from dreams can be brought to fruition. Behind this luxurious and exclusive affair, eight exceptional Haute Couture ateliers tirelessly toil day and night. These ateliers are the backbone of the high fashion industry, the artisans who transform sketches and musings into … Read more

Kate Middleton and Alexander McQueen: A Loyal Fashion Collab

Kate Middleton, Princess of Wales, wearing Alexander McQueen at BAFTA

Kate Middleton, Britain’s new Princess of Wales, has undergone a remarkable style transformation in recent months. Throughout her journey, she has remained a loyal client of one of the most influential fashion labels in the world—Alexander McQueen. This enduring partnership has not only shaped Kate’s evolution from a royal bride to a powerful and influential … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

How To Wear Bermuda Shorts – All body types and ages

model wearing a bermuda short from Ralph Lauren SS23

Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short … Read more

Prada Galleria Bag -Scarlett Johansson in a Vibrant Campaign

Scarlett Johansson in Prada Galleria Bag Campaign by Alex Da Corte

With an enchanting story, the iconic Prada Galleria Bag pays homage to the brand’s heritage while remaining timeless in its design. With a unique combination of traditional craftsmanship and modern aesthetics, the bag has captured the hearts of fashion enthusiasts worldwide. Now, the Galleria Bag is being celebrated in a coloured campaign featuring the Tony … Read more

Nature and Artistry Unite – COS x Stephen Doherty Collaboration

A model walking barefoot in a summer village wearing an outfit from the capsule collection COS and artist Stephen Doherty.

Experience the stunning fusion of art and fashion in the highly anticipated COS x Stephen Doherty collaboration. Launching on June 8, 2023, this capsule collection celebrates the captivating beauty of flowers, inspired by Doherty’s ongoing series, “Gratitude Blooms.” So, immerse yourself in the harmonious blend of ink-and-water floral artwork and effortless summer dressing, as COS … Read more

The Latest Bottega Veneta Handbag Looks Like a Paper Bag

Bottega Veneta model on the runway carrying the new brown bag

Luxury fashion has always been about pushing boundaries and challenging the status quo. From Demna Gvasalia’s Balenciaga to Bottega Veneta’s Matthieu Blazy, creative directors constantly experiment with bold designs and unconventional materials to create something new and exciting. And the latest Bottega Veneta handbag, The Brown Bag, is no exception. Crafted from paper-like leather and … Read more

All About Karl Lagerfeld’s Sharp Tongue and His Legacy 

Karl Lagerfeld wearing a black tie and chanel jewellery in the opening of Fendi store in Italy

The fashion world is buzzing with excitement as the theme for the 2023 Met Gala has been announced – Karl Lagerfeld, A Line of Beauty. This year, the world’s biggest fashion event will pay tribute to one of the industry’s most iconic and influential designers of all time. In this article, we’ll take a closer … Read more

The bra looks in the Psyco movie are hotter than ever 

Janet Leigh wearing a bra in the promotional poster for the release of Hitchcock's movie Psycho.

In 1960 the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-forward to nowadays and the Janet Leight bra looks have become the star of runway shows. Let’s have a look at the history and how to … Read more

Mary Quant, the creator of the miniskirt, passed away

Models wearing Mary Quant designs ad the designer showing a yellow boot she created

The English fashion designer, Mary Quant, holds a significant and unique place in the history of fashion. As the creator of the miniskirt in the early 1960s, she developed a fashion influenced by pop culture and was responsible for the so-called Youthquake. Today, on April 13th, she left us at the age of 93. But … Read more

#NotoriousOnTour: These are the bags Parisian girls are carrying 

Parisian wearing the Chanel bag trend.

As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our sharp-eyed editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from … Read more

Enfant Terrible, Reece Yeboah, about his collab COS x Yeboah 

Designer Reece Yeboah in COS shop showing their capsule collection

Fashion collaborations are nothing new. Every year, H&M brings a high-end designer to the fast fashion world. It all started in 2004 with the Swedish giant’s partnership with the late creative director of Chanel, Karl Lagerfeld. Then you have Adidas x Gucci, Louis Vuitton x Supreme and Gucci x North Face just to name some. … Read more