The Wertheimers, the family behind luxury brand Chanel

collage models on Chanel SS22 runway show in Paris Fashion Week

The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more

The Golden Globes 2024 – A Cinematic Runway Show

Emma stone at Golden Globes 2024 when she won best actress for the film Poor Things

Imagine if the Oscars and Paris Fashion Week had a love child – that’s the Golden Globe Awards for my film producer daughter and me, a fashion writer. It’s not just an awards show; it’s the Super Bowl for those who speak in couture and camera angles. Keep reading to see the most amazing snapshots … Read more

10 Fashion Trends AW-23/24 Emerged at Milan Fashion Week

collage with looks of runways from Milan Fashion Week AW 23

Milan fashion week is one of the most important events on the fashion calendar. Brands like Prada, Fendi, Giorgio Armani, and Missoni are the engines of the industry that created the “Made in Italy” stamp. Craftsmanship, opulence, elegance, and luxury are some of the qualities that make Italian fashion so popular worldwide. And Milan Fashion … Read more

10 Brands for Phoebe Philo and Old Celine Lovers

Collage with looks from Toteme, Gabriela Hearst, Bottega Veneta e The Row, brands to substitute old Céline by Phoebe Philo.

Although it’s been six years since Phoebe Philo announced she would leave Celine (2017), her followers eagerly await her comeback. The good news is that the designer has announced that she is launching her eponymous brand in September this year of 2023. Phoebe Philo also explained that the label are open for registration since July … Read more

The Highlights Of Paris Haute Couture 2023

collage with models wearing the latest haute couture 2023 from Valentino, Ellie Saab and Dior

From July 3rd to 6th, the city of lights, Paris, played host to the fashion community for the Fall 2023 Haute Couture Week. Showcasing in opulent castles or along the picturesque Seine, they painted a picture that French grandeur and allure are on the fashion compass for this season and beyond. So, buckle up! This … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

The bra looks in the Psyco movie are hotter than ever 

Janet Leigh wearing a bra in the promotional poster for the release of Hitchcock's movie Psycho.

In 1960 the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-forward to nowadays and the Janet Leight bra looks have become the star of runway shows. Let’s have a look at the history and how to … Read more

Milan Fashion Week SS23 – Highlights

collage with the 5 highlights of milan fashion week ss23

Milan Fashion Week SS23 is a moment in fashion that favours tailoring, luxury fabrics, sophistication and great style. Here we bring you six highlights of Italian brand shows, which give an idea of the fashion mood in this dark period of war and economic crisis.But before we go to the runways, it’s interesting to know … Read more

7 little known facts about Julia Roberts 

Julia Robertson the red carpet at The Cannes Festival wearing a Armani black dress and an emerald necklace

Julia Roberts, the eternal “Pretty Woman”, also unforgettable as “Erin Brockovich”, the 2000’s film for which she was awarded the Oscar for Best Actress, is for a long time a familiar face on the red carpet. However, there are many little-known facts about Julia Roberts that even the most dedicated fan doesn’t know. For instance, … Read more

12 key fashion trends for Autumn/Winter 22-23  

collage with AW 22-23 runway models wearing trendy looks

The year 2022 started with fashion celebrating the end of the pandemic and with signs of economic recovery. So we saw the fashion weeks of Paris, Milan, London and NYC returning to normal, and the collections reflected the desire to party. But suddenly, boom, Russia invades Ukraine and now we’re in the middle of an … Read more

Franca Sozzani’s wardrobe in exhibition and sale in Milan

Franca Sozzani wearing a green gown in a fashion event

Franca Sozzani, the legendary editor-in-chief of Vogue Italy, died in 2016 after being at the helm of Italian fashion for 28 years. And she left a void that to this day has not been filled. If you’re unfamiliar with Franca’s fashion style and are a vintage lover, here is an excellent opportunity. In September, Franca … Read more

Winona Ryder reappears in Marc Jacobs bags AW 22-23 campaign

winona ryder stars Marc Jacob AW 22-23 campaign

Winona Ryder is the perfect cat woman since the American actress apparently has 7 lives. And she’s already used at least 3. The latest resurrection of Strange Things actress happened at the hands of designer Marc Jacobs. The guru of grunge collaborated with Winona Ryder for the AW 22-23 J Marc shoulder bag campaign. Contrary … Read more

Wanda Ferragamo, the woman power behind Salvatore Ferragamo

Wanda Ferragamo in the Salvatore Ferragamo's office.

The new must-see exhibition “Women in Balance” in Florence honours Wanda Ferragamo. Discover the powerful woman who helped turn her husband’s shoe workshop into the iconic Italian luxury fashion house Salvatore Ferragamo.

Exclusive: NotoriousMag interviews Ukrainian designer Anna Osmekhina #StayWithUkraine.

Ukrainian designer Anna Osmekhina.

Since last week, days after Russia invaded Ukraine, NotoriousMag has been in contact with Ukrainian designers and PR agencies, following the dramatic events that are changing the face of Europe. More than an interview, Selma Schönburg, Editor-in-Chief of Notorious, wanted to give a voice to Anna Osmekhina, the Ukrainian designer behind the well-known fashion label … Read more

Notorious Guide to Milan – the Italian capital of luxury and fashion

View of a cathedral and a street full of people in Milan, Italy

Milan is among the best destinations in Italy. This fantastic city is designed in a modern style to reflect the city’s role as bankers, commercial, capital designers, and fashionistas. Fashion is taken seriously in Milan hence the main reason it is Italy’s fashion capital. From the 3-piece suits to layered looks, you will notice different … Read more

8 Ukrainian designers and fashion brands you must know now 

Model wearing a designer knitted dress by Ukrainian fashion brand.

As Ukraine is more and more on the news, sadly, because of the Russia-Ukraine crisis, we would like to present to you its thriving fashion scene that gets, each day, more visibility. Despite the national dramatic events, the country is making its mark worldwide through fashion, with designers at the forefront of cultural diplomacy. We … Read more

Dance floor inspiration: the most stylish guests at Miu Miu Nuit Club

fashionistas and actress in Miu Miu party-the best dancing outfits inspiration

If you can’t wait for the party season to begin finally, you’ll enjoy seeing the most stylish guests at Miu Miu Nuit Club. Their spectacular outfits on the dance floor are an excellent fashion inspiration for a cool night out in clubs and restaurants. It’s time to party again! Miu Miu Nuit club in New … Read more

Mary-Kate and Ashley Olsen: from kid stars to luxury fashion designers The Row.

Mary-Kate and Ashley Olsen, the designer twins behind the luxury fashion brand The Row.

Mary-Kate and Ashley Olsen, AKA Olsen twins, celebrate 15 years of their high luxury fashion brand The Row, the must-have label for women who like couture-like quality and chic minimalism. The former kid stars who began their acting career at only nine months old and sky-rocketed to fame in the mid-’80s with the TV show … Read more

#CloseEyeOn: Colville, the slow fashion brand insiders love The British It-label.

model wearing Colville fashion AW21-22

With fashion in their DNA, Lucinda Chambers, the former fashion director of British Vogue and creator of Collagerie, and Molly Molloy, previously design director at Marni, launched in 2018 the brand Colville. One of the reasons they decided to create Colville was because the duo wanted to make clothes for themselves. Above all, they said … Read more

We need to share with you the new It-bag we found on IG. We love it.

Model wearing a black dress and yellow raffia bag from Prada from Farfetch onlineshop

Every now and then, we have some accessory that becomes the most sought-after item that every fashion-savvy woman seems to have. This year; it’s unanimous. Instagrammers and fashion aficionados are carrying the new it-bag of summer 2021, a Prada raffia crochet tote. However, we are going to wear this bag throughout Fall 2021 as well. … Read more

What to wear in Greece inspired by Dior Cruise 22 Golden summer.

Collage with three looks from Dior Cruise 22 collection showed in Greece

As I started choosing a capsule wardrobe to wear during the week I will spend at some friends’ place in Greece; I realized that Dior Cruise 22 is the perfect summer outfit inspiration. Maria Grazia Chiuri showed her Dior Cruise 22 collection at the ancient Panathenaic Stadium in Greece. Chiuri chose the stadium as she’s … Read more

Everybody loves Fashion Designer Halston: Netflix x Amazon Prime

Ewan McGregor playing American fashion designer, Halston, on Netflix, who was a close friend of Liza Minnelli

Fashionistas, rejoice, there are new TV shows about fashion to binge-watch! And the Netflix series and Amazon Prime documentary about the American fashion designer Halston will take you to the glamorous world of the fashion legend in the ‘70s and ‘80s. Ewan McGregor plays the Iowa-born, Indiana-raised Roy Halston Frowick in the 5-episode Netflix series … Read more

Tribute to Alber Elbaz: His 10 best quotes 

Fashion designer Alber Elbaz became known for his work at the luxury house Lanvin, where he spent 14 years as creative director. Born in Morocco and educated in Israel, Alber Elbaz died on April 24, aged 59, due to complications caused by Covid-19. In January 2021, Elbaz made a triumphant return to the fashion world, … Read more