Mathilde à Paris – The Chicest Version of Emily in Paris

Mathilde Favier holding a flower bouquet while sitting on a floral hug in front a floral sofa

Mathilde Favier, the Public Relations Director at Dior, navigates her role with masterful elegance. A quintessential Parisienne, she distils the essence of this mythic lifestyle into her latest literary offering, “Mathilde à Paris” (French Version) or “Living Beautifully in Paris” (English Version) published by Flammarion. In her book, Favier muses, “To be Parisian isn’t merely … Read more

How Not to Be That Couple Who Fights on Vacation

couple in a garden ready for a duell using two water pistols

Summer vacation often conjures images of relaxation, sun-soaked days, and new adventures. Yet, for some couples, it can also become the perfect backdrop for a dramatic soap opera, with you and your significant other as the leading characters. We’ve all witnessed the scene: a couple, red-faced with frustration, turning what should be a paradise into … Read more

Why you should go to Puerto de Santa Maria in Spain.

view of Bay of Cadiz from the Puerto de Santa Maria

Spain is a popular place to spend your summer holidays. However, Spain still has unique places for you to visit that go far beyond Ibiza, Mallorca, and Costa del Sol. Searching for that special place, Notorious was in Cádiz, Andalusia, to visit Puerto de Santa Maria. Located in the heart of the Bay of Cádiz, … Read more

Boat Etiquette: How to Be the Perfect Guest and Be Invited Again

woman in shorts on a boat reading her laptop

So, you’ve been invited to a friend’s boat? Fabulous. You know what they say: the best boat is a friend’s boat, no expenses, no maintenance headaches, no dealing with the crew, just fun, fun, fun! But be sure you know how to behave on a boat, or your friends will never invite you a second time. And here comes … Read more

13 Chic Dining Spots – When in Paris, Eat Like a Parisian

Paris, often called the City of Love and the City of Light is a culinary haven with endless dining options. Recently, it has also embraced the nickname “Paname,” a trendy term that means’ huge’ among the city’s chic residents. Navigating Paris’s huge dining scene can be daunting, but fear not—I’ve curated a list of the … Read more

#BuyBetter – The Final Top List of Exclusive Vintage Shops in Paris

Pia, daughter of selma von schonburg, in paris while hunting for the best vintage shop in paris

Our fashion editor at Notorious Mag is spending a year in France, predominantly in Paris. Tough life, Selma. With a notebook in one hand and a pile of shopping bags in the other, Selma and her daughter Pia have compiled an enviable list of exclusive vintage shops in Paris.So, if you are planning a weekend … Read more

Okaloosa Island After Dark: Nightlife and Entertainment by the Sea

Surfer carrying his surfboard enter in the sea on Okaloosa Island during the sunset

On the edge of the Florida Panhandle, caressed by sparkling emerald waters, lies Okaloosa Island, visited by an estimated 1.8 million people every year. It is a veritable treasure trove of things to see and do when darkness falls, making this modest little island an enchanted retreat.Nightfall brings a fresh wave of energy to Okaloosa … Read more

Davos – From Dress Code to Sexist Codes at the WEF

Angelina Joliei n Davos at the World Economic Forum

This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more

Skiing in Zermatt? Then This Loro Piana Pop-Up Store is For You.

Loro Piana model wearing a neutral colour winter outfit looking through the window to the mountains in Zermatt

Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going … Read more

7 Great Ski Destinations In Europe - The snowiest spots.

Collage showing a lady on ski in the Austrian alps, one of the best ski destination in Europe

If there is one thing we like to do here in Austria, that is skiing throughout the holiday season and well into the end of winter. Did someone say Easter? This year’s ski season is shaping up to be epic. The La Niña current, which resulted in scarce snowfall across Europe in recent years, has … Read more

Hotel Copacabana Palace: A Century of Elegance

Vintage photo of Hotel Copacabana Palace which is celebrating 100 years in 2023

In 2023, the iconic Copacabana Palace Hotel in Rio de Janeiro stands tall, celebrating a century as the shimmering jewel of South America’s most vibrant city. Overlooking the world-famous Copacabana Beach, its storied walls have played host to Hollywood legends, rock stars, political leaders, and discerning travellers from every corner of the globe. The Birth … Read more

Exploring French Vintage Sales: Salle de Ventes and Brocantes

A woman show to the camera a red embroidered caftan from a French Vintage sales

French culture, style, and sophistication find expression in unique ways, particularly through the institutions of “Salle de Ventes” and “Brocantes.” These hubs, bridging the past and present, embody France’s deep connection to history, aesthetics, and elegance. Have a look at the video where we explore some French Vintage Sales! The Historical Connection Salle de Ventes, … Read more

Les Eaux de Chanel – 6 scents for 6 Summer destinations

Les Eaux des Chanel collection inspired by 6 summer destinations important for Chanel

With her chic artsy lifestyle, Coco Chanel is undoubtedly an icon for women worldwide. And now you can be transported to her dreamiest Summer destinations, thanks to the new six Les Eaux de Chanel scents inspired by Chanel’s favourite spots. So, cure your wanderlust with these light and unisex fragrances that evoke Coco Chanel’s trips … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

#BuyBetter – 13 best secondhand shops in Vienna

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops … Read more

Join us in the quest to find the best bakeries in Vienna

Two Notorious Mag editors scroll through the streets of Vienna, Austria, trying the three best bakeries in town.

Two Notorious-Mag editors went to visit and taste the three best bakeries in Vienna. The Austrian capital is famous for its bakery and pastry stories, intertwined with war and peace. During the video, between delicious bites, we’ll also show you the beautiful streets of Vienna. We had luck with the weather, so under a warm … Read more

Top 5 Unforgettable Honeymoon Destinations

Planning your wedding is stressful, but the best part is coming up with the honeymoon idea. For many people, it can be a once-in-a-lifetime holiday that they’ve always wanted to go on. After all, you only get married once, so why not go on your dream honeymoon? That’s why we researched for you five unforgettable … Read more

3 European Destinations for Summer 2022.

Blue lagoon in Iceland

Summer is rapidly approaching, and now is the time to start thinking of where to go on vacation. Europe always offers many opportunities for all kinds of travellers, with something for everyone here. You can experience many different sites, landscapes, and activities for your dream trip, even within one destination. So, we research for you … Read more

Wanderlust – How to pack light for a gap year.  Or grey gap year.

black skirt, striped pullover, black top, nike sandals, green high heels- collage with versatile pieces to pack light for a gap year travel.

Around May and June, several young people will take a gap year and travel before starting university. Additionally, there’s a new phenomenon that’s been growing, a micro-trend, if you will, called the grey gap year. In short, retired couples are taking long-haul trips for extended periods. This is because their children have already left the … Read more

Notorious Guide to Milan – the Italian capital of luxury and fashion

View of a cathedral and a street full of people in Milan, Italy

Milan is among the best destinations in Italy. This fantastic city is designed in a modern style to reflect the city’s role as bankers, commercial, capital designers, and fashionistas. Fashion is taken seriously in Milan hence the main reason it is Italy’s fashion capital. From the 3-piece suits to layered looks, you will notice different … Read more

Discovering Oslo: 7 sites to see in the capital of Scandinavian charm

sculpture at vigelands parken in oslo

Oslo, the capital of Norway, is one of the most famous Scandinavian cities. It is known for architectural innovation, its beauty surrounded by the mountains and sea, its cold but fresh weather, and so much more. We recently wrote about Copenhagen Fashion Week and the famous Scandinavian style, so discovering Oslo is the next step … Read more

A place to stay during Paris Fashion Week: the Hotel Eminente

Rum Eminente and detail of the Cuban hotel in Paris.

As we get ready for Paris Fashion Week and look for nice hotels, we’ve stumbled on a once-in-a-lifetime opportunity to enjoy the best the French capital has to offer while also experiencing the Cuban way of life. You must be wondering how is that possible, right? So, keep reading to discover the pop-up Hotel Eminente, … Read more