New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be wearing next autumn and winter. But let’s be honest—Scandi brands still have a bit of a reputation. Too edgy, too streetwear-heavy, not feminine enough, only for tall, young, impossibly cool women? We hear you. But we’re here to prove otherwise. Challenge accepted! We’ve handpicked the most wearable, ageless and chicest Scandinavian brands that deserve a spot in your wardrobe. And no, we’re not just talking about Ganni, Totême, and Cecilie Bahnsen (love them, but let’s dig deeper).
1- Baum und Pferdgarten
A beacon of Scandinavian fashion, Baum und Pferdgarten has been captivating us since 1999, thanks to the visionary duo Rikke Baumgarten and Helle Hestehave. Their collections are a harmony of timeless designs, enchanting prints, and vibrant hues. “Our creations are for those who revel in their unique style narrative,” they say. In terms of energy, their SS25 collection has Miu Miu vibes that we love. I need that soccer ball bag!
2- Stine Goya
Since its debut in 2006, Stine Goya has been synonymous with nice colours and contemporary prints, a testament to Danish designer Stine Goya’s innovative spirit. Offering an array of clothing, footwear, and accessories, the brand is a go-to for modern-day style mavens.
3- Henrik Vibskov
A multifaceted talent, Henrik Vibskov wears many hats as a designer, artist, and musician. A Central St. Martin’s alumnus, his collections have graced prestigious venues like MOMA and Palais de Tokyo. Notably, it stands as the lone Scandinavian flagbearer at Paris Men’s Fashion Week. True to the ethos of CPFW, Vibskov champions sustainability with over 90% of his creations crafted in Europe from organic or recycled materials.
4- Gestuz
Launched by Sanne Sehested in 2008, Gestuz epitomizes the essence of Scandinavian chic for the contemporary woman. Balancing classic sensibilities with a touch of rebellion, the brand is deeply committed to sustainability, with a significant portion of its collection crafted from eco-friendly materials.
5- Munthe
Hailing from Copenhagen, Munthe is celebrated for its feminine tailoring, artistic prints, and distinctive details. The brand embodies the laid-back elegance of Scandinavian style, with a strong focus on sustainability in materials and logistics.
6- Forza Collective
If Forza Collective isn’t already on your radar, it should be. Founder Kongshaug isn’t new to the game—he’s worked at some of the biggest fashion houses (Raf Simons, Dior Couture, Balmain, Lanvin, and Theory, just to name a few). His brand is where Parisian craftsmanship meets NYC commercial savvy, all wrapped up in an effortlessly cool Scandinavian aesthetic. Think understated luxury, precise tailoring, and a timeless edge.
7- Birrot
Minimalism, but make it interesting. Copenhagen-based Birrot, founded in 2018, blends Korean design heritage with that clean, effortless Scandinavian feel. The brand’s signature? Sleek, sculptural silhouettes, technical fabrics in rich hues, and a perfectly curated colour palette. Founders Min Kim and Sey Hong have nailed the concept of a modern, modular wardrobe—each season builds on the last, so everything just works together. If you’re after a fresh take on quiet luxury, this is it.
8- Rotate
Rotate is a brand from Birger Christensen, created in partnership with influencers and stylists Jeanette Madsen and Thora Valdimarsdottir. Based in Copenhagen, Denmark, the brand has taken the world by storm with its sexy minidresses and covetable pieces for the going-out wardrobe. The Rotate brand is a response to Jeanette and Thora’s musings over the gaps in their own wardrobes, designing the pieces that they dream of having in their closets.
9- Skall Studio
Founded by sisters with a deep connection to Northern Jutland’s coastlines, Skall Studio is a homage to nature and sustainable living. Their collections, free from animal products and focused on natural and recycled materials, offer a range of elegant, feminine styles designed for longevity.
These are the 9 chicest Scandinavian fashion brands on our radar right now. These labels are redefining fashion, designing and producing their pieces in Europe using sustainable materials. If fashion sells beauty and aesthetics, then it should be a beautiful business too, right?
That’s exactly why consumers are leaning towards smaller, high-quality, and sustainable brands. Meanwhile, the super-luxury houses that chose to cut quality while hiking up prices will have to dust off their image in 2025 if they want to stay relevant. Change is in the air!
Feature Image- Collage @Notoriousmag – Photos courtesy of CPHFW @ by James Cochrane