Party Season 2025 – Get a Look at Our Inspirational Moodboard

Emma Stone, Ayo Edebiri, Cate Blanchet inspiring looks for lunch, dinners, and cocktails parties

We’re deep into autumn and heading fast toward winter, the official season of lunches, dinners, and cocktail parties. After fashion week’s creative storm, we’re ready to experiment. What’s clear from the SS26 collections is that nothing has changed dramatically, except maybe at Dior and Chanel. Minimalism still rules. Neutrals and generous cuts remain the safest … Read more

Architecture Meets Fragrance: Inside Frank Gehry’s Perfume Bottle Design for Louis Vuitton

Frank-Gehry-perfume-bottle-design-for-Louis-Vuitton-Fantasmagory-silver-petal-cap-and-yellow-green-glass-bottle

A Perfume Designed by an Architect You know how some perfumes smell expensive? Fantasmagory by Louis Vuitton actually looks expensive. Because it’s designed by none other than Frank Gehry, the architect who turned titanium into movement and chaos into poetry. In this new chapter of Louis Vuitton’s Les Extraits Collection, Gehry doesn’t just design a … Read more

#BestOnTikTok – How to Make Your Grandma’s Louis Vuitton Bag Looks Brand New

close up of two vintage louis vuitton canvas bags

Discovering Vintage Bag Restoration on TikTok Spending my sabbatical year in France has some fantastic perks—one being how the social media algorithms seem to curate fascinating profiles for me perfectly. On TikTok, I stumbled upon Anna Poetro, who lives in the South of France. Anna runs a charming vintage online shop, but her true passion … Read more

The Best-Dressed, The Winners and The Loser of the SAG 2025

Hannah-Dodd-Keri-Russell-Nicola-Coughlan-SAG-2025-best-dressed

The awards season carousel is in full swing, and the Screen Actors Guild Awards (SAG Awards) did not disappoint. The red carpet was a spectacle of impeccably dressed stars, offering plenty of style inspiration as we head into wedding and gala season. From Miu Miu and Dior to Louis Vuitton and Bucherer, here’s a closer … Read more

Resort 2025 Highlights – Choose the Trends That Suit Your Style

collage with four models from the resort 2025- givenchy, sportmax, louis vuitton, gucci

The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more

24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Fashion-Forward Radar: Why You Need a Fishing Vest

Collage with four models wearing a fishing vest from Prada, Louis Vuitton, Martine Rose and Needles SS24

Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more

Wild West Weekly – Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Louis Vuitton’s Million-Dollars Bag: Your Next Arm Candy?

street style-Jacob Elordi and LeBron James wearing the new Louis Vuitton's bag

In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to … Read more