All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

Wild West Weekly – Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Valentine’s Day Ideas: Say I Love You With 10 Beauty Products 

collage with the best Valentine's Day gift ideas for him and her.

Valentine’s Day is just around the corner, and like many of us, you’re probably trying to find gift ideas that express those three magic words. Of course, flowers and chocolates are lovely presents, but this year, we want you to go the extra mile and really impress your better half. So, forget the cute Teddy … Read more

Victoria’s Secret song is our favourite TikTok story

Collage with Les Wexner and Jackie Miskanic, writer of the viral Victorias secret song

First of all, yes, Notorious is spending more time on TikTok than Instagram. But, oh, Mark, it’s much more fun and interesting than Meta. And this story we’re about to tell could only have gone viral on the Chinese platform. Victoria’s Secret song has over 39 million views and has ended up on Billboard’s Hot … Read more

Beauty over 50: how mature women are changing the beauty industry

Linda Fargo, the best example of women over 50, showing her gorgeous white hair in the streets of Milan fashion week

Women over 50 are not feeling invisible anymore, thanks to the changes in the fashion and beauty industries. Or is it the other way round? Regardless of what came first, the result is clear; mature women are shaking the beauty industry, becoming brand ambassadors, influencers and models. An excellent example of the shift happening in … Read more