24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Dive into Copenhagen Fashion Week AW24: Your Ultimate Guide to 9 Must-Watch Brands 

Copenhagen Fashion Week - Gestuz line-up from SS24

Mark your calendars for a fashion extravaganza at Copenhagen Fashion Week AW24, where joy meets sustainability in high fashion. From January 29th to February 1st, 2024, immerse yourself in the Scandinavian fashion scene’s latest offerings. But here’s the scoop we adore: sustainability isn’t just a trend here; it’s a legacy that’s been celebrated since the … Read more

10 Brands for Phoebe Philo and Old Celine Lovers

Collage with looks from Toteme, Gabriela Hearst, Bottega Veneta e The Row, brands to substitute old Céline by Phoebe Philo.

Although it’s been six years since Phoebe Philo announced she would leave Celine (2017), her followers eagerly await her comeback. The good news is that the designer has announced that she is launching her eponymous brand in September this year of 2023. Phoebe Philo also explained that the label are open for registration since July … Read more

Mui Miu Malibu Club – Juice Photos and Facts About ‘Bu’

Gigi Hadid on the Malibu Pier wearing a black dress and white bag from Miu Miu

Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to … Read more

The 15 most influential women in the fashion industry 

Some of the most influential and powerful women in the fashion industry.

Although fashion has been aimed at women since its beginning, the main big players in the industry have been men. Nevertheless, women have played an important role in the fashion industry throughout the ages, with influential designers and powerful entrepreneurs. Jeanne Lanvin, Madeleine Vionnet, Coco Chanel, and Mary Quant, for example, revolutionised the way women … Read more

Balenciaga’s scandalous ads and other perverse fashion trends. Time to change.

collage with the little girl from the perverse Balenciaga Campaign

We love fashion. It is a major cultural and economic player in our modern society, and it is what we do for a living, mind you. Unfortunately, and far more often than not, is fashion’s importance belittled and framed as an unnecessary luxury solely serving to feed the fragile egos of shallow and vain people … Read more

Major AW22 trends from Paris, Milan and NY Fashion Weeks

collage with trendiest looks from the all runways of AW2022

You must be as eager as we are to get new pieces and update your wardrobe for next season. But make sure you do it with an eye on the trends we’ll be wearing at the end of 2022 and in 2023. Of course, with so many Fashion Weeks to keep up with, it can … Read more

Omega x Swatch: An out of this world collaboration. All about the MoonSwatch.

two models of MoonSwatch, the new colboration between Omega x Swatch

The world of watches will never be the same after the brilliant Omega X Swatch collaboration with the MoonSwatch collection. The launch’s response was so colossal that besides the lines in front of Swatch stores worldwide, the watch literally disappeared completely from the shelves. The MoonSwatch sells for €250, but you’ll find it already on … Read more

All about Fendace, Fendi x Versace collab Wallet alarm!

Collage with looks from the Fendi and Versace collab collection Fendace.

After Gucciaga and Balengucci, it’s time for Fendace, the cool collab between the two Italian luxury fashion houses, Fendi and Versace.Donatella Versace and Fendi’s Kim Jones and Silvia Venturini have literally interchanged roles, calling their collaboration “The Swap”. In other words, Jones created pieces based on Versace for the first part of the collaboration collection. … Read more

8 Ukrainian designers and fashion brands you must know now 

Model wearing a designer knitted dress by Ukrainian fashion brand.

As Ukraine is more and more on the news, sadly, because of the Russia-Ukraine crisis, we would like to present to you its thriving fashion scene that gets, each day, more visibility. Despite the national dramatic events, the country is making its mark worldwide through fashion, with designers at the forefront of cultural diplomacy. We … Read more

Queen Letizia Style: All the Spanish brands in her closet 

Queen Letizia's classic style is an ambassador for Spanish fashion brands.

Over the years, Queen Letizia has become a powerful ambassador for Spanish fashion brands with her impeccable style. Each public appearance is a fashion statement, and Queen Letizia supports well-known “made in Spain” brands like Adolfo Dominguez and Felipe Varela. But also secret tips like the luxury brand Pertegaz, who designed her wedding gown and … Read more

#CloseEyeOn: One-of-a-kind Ikat coats from Aleksandra Viktor The piece you need.

The fashion designer Aleksandra Jagdfeld wearing her creation.

Who doesn’t love to wear a fabulous statement piece that nobody else has? We spoke to Aleksandra Jagdfeld about her unique brand that specialises on one only staple piece, the coat. The debut collection of the Berlin-based luxury label, Aleksandra Viktor, consists of nine one-of-a-kind contemporary coats made from the traditional hand-loomed Ikat fabric. Ikat … Read more