Zara and Sea Join Forces for a Delightful Children’s Collection

two girls, on a horse, wearing Zara and Sea Children collection and in the background we see Manhattan's skyline

Zara is broadening its horizons in the children’s fashion domain with a charming new collaboration. The global fashion giant has teamed up with New York-based brand Sea to create a ready-to-wear collection that’s bound to capture the hearts of both little ones and their parents. Let’s dive into the Zara and Sea Children’s Collection, shall … Read more

24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Margot Robbie: The Untold Story of Hollywood’s Darling

Actress Margot Robbie at Cannes festival wearing Gucci

Australian actress Margot Robbie, renowned for her stellar performances in films such as “Once Upon a Time in Hollywood,” where she portrayed the iconic Sharon Tate, is expecting her first child. Married to Tom Ackerley since 2016, Robbie has always kept her personal life away from the prying eyes of the public. However, being ardent … Read more

Why Wear Black During a Heatwave. Fresh and Chic.

model opens a sun umbrella on the beach and she is wearing a black crochet dress cover

Ask anyone, and they will tell you the right colour to wear in summer is white. Well, at least, that’s what almost everyone believes. But if you talk to science geeks, they will affirm that the best colour for summer is black. Maybe you – and I – should have paid a bit more attention … Read more

All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

5 Essential Body Oils Straight from French Pharmacies

notorious editor in chief standing in front of a French Pharmacie

If you’re in the loop, you’d know that Notorious is currently soaking up the vibes in France. As we saunter through Paris, we’ve turned our attention to the crème de la crème of body oils you can find in local French pharmacies. If you’ve been scrolling through TikTok, you’ve likely caught wind of the allure … Read more

There’s a perfect sandal for each type of summer dress

Woman wearing the best strappy sandals for summer dresses.

Dresses are the quintessential summer wardrobe pieces, effortlessly embodying the season’s spirit. Fashion presents a delightful array of dress styles that cater to every trend. Take, for instance, the chic and comfortable midi-length peasant dress, which stands alongside the playful 90s-inspired frilly mini dress. Each dress style finds its perfect match in a pair of … Read more

8 Style Hacks for a Summer Like No Other

Model wearing a white tank top and a red striped pants stands against a blue white sky and a blue ocean

Summer is on the horizon, and even if the heat takes a little longer to arrive, our iPhone weather app predicts a torrid season ahead. Keeping up with fashion trends during a heatwave can be challenging, but worry not! We’ve curated a helpful guide featuring eight essential style tips to keep you cool and chic … Read more

6 Key Pieces I Need (Maybe You Too) in My High Summer Wardrobe

woman on the beach, in front of a blue sky, wearing a embroidered linen tunic from and other stories

You’ve landed in the right place if you’re still hunting for key pieces to round off your high summer wardrobe. There’s no joy quite like shopping with a friend whose style you trust implicitly, right? I was lucky to have a friend like that back in Brazil. I fully believed in her taste and knew … Read more

All about Wimbledon – A Glorious Blend of History and Elegance

The Duchess of Cambridge in Wimbledon wearing a white dress

The Wimbledon Tennis Tournament is an iconic event that embodies a sense of grandeur and tradition. This prestigious tournament, held annually in the leafy suburbs of London, has been captivating tennis enthusiasts and sports lovers worldwide since its inception. Let us delve into the captivating world of the oldest tennis tournament on the planet by … Read more

13 Chic Dining Spots – When in Paris, Eat Like a Parisian

Paris, often called the City of Love and the City of Light is a culinary haven with endless dining options. Recently, it has also embraced the nickname “Paname,” a trendy term that means’ huge’ among the city’s chic residents. Navigating Paris’s huge dining scene can be daunting, but fear not—I’ve curated a list of the … Read more

Paul Smith SS/25 – A Bohemian ’60s-Inspired Menswear Collection

three model from Paul Smith SS/25 Menswear collection, wearing a palette of pastel colours

In the above video, you’ll see the key looks from the Paul Smith SS/25 menswear collection, which was unveiled at Pitti Uomo in Florence, Italy. This collection marks Sir Paul Smith’s return to the Italian fashion week, paying tribute to the Italian cafes he frequented in Soho during the 1960s. The Inspiration of Paul Smith … Read more

Fashion Icons at Tory Burch’s Rebranded Parisian Boutique Party

Tina Kunakey and Jenn Abey at Tory Burch Parisian Boutique

2024 has been a dazzling year for American fashion designer Tory Burch. TIME has honoured Tory Burch by naming her to the 2024 TIME100, its prestigious annual list of the world’s most influential people. The red carpet glittered with celebrities donning Tory Burch, affirming the choice made by the iconic Time Magazine. Zendaya graced New … Read more

5 Authentic Spanish Espadrilles That Are The Real Deal The real ones.

espadrilles in different colours and tied up on the bars of a window

Originating from the Pyrenees region, nestled between France and Spain, the espadrilles boast soles crafted from jute or plant-based rope. Whether gracing the feet of King of Aragon’s soldiers or making fashion statements on Salvador Dali and Yves Saint Laurent, espadrilles have stood the test of time. As you wander through the vibrant streets of … Read more

Tradwife – The Trend That’s Driving Feminists Crazy

tradwife aesthetic-illustration of a woman from the 50s wearing an apron and serving a dinner for husband and friends

Have you heard about #Tradwife, the trend that’s causing a stir on Instagram and TikTok? The name is short for Traditional Wife. And here’s the thing: the tradwife subculture is big, and it’s getting bigger. The topic has over 300 million views on TikTok. So let’s dive into this subject and see why Gen Z … Read more

Resort 2025 Highlights – Choose the Trends That Suit Your Style

collage with four models from the resort 2025- givenchy, sportmax, louis vuitton, gucci

The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more

5 Instagrams offering one-of-a-kind embroidered pieces

One of the best one-of-a-kind embroidered pieces on Instagram.

If you are a fan of the slow fashion movement, one-of-a-kind embroidered pieces with an artisanal feel are always trending. Garments with hand-stitched embroidery are unique and topping our summer wish list. So, check out these 5 fabulous Instagram accounts and get inspired by the delicate stitching. Perhaps embroidery is an activity you could think … Read more

Sparkling Insights into the Jewellery Trends SS24

collage with models from Chanel, Saint Laurent, Erdem showing jewellery trends SS24-chokers

The final flourishes of your ensemble – necklaces and earrings – might come last, but they’re far from being the least. In the grand theatre of fashion, these pieces are not mere accessories but the crescendo of your style narrative. Picture, if you will, Coco Chanel minus her iconic Verdura-crafted Maltese Cross bracelets or devoid … Read more

Effective Weight Loss Tips for Healthy, Glowing Skin

happy woman looking at her skin in a mirror standing on a fireplace

Various factors influence skin health and appearance, from biological factors like age and genetics to lifestyle choices like diet and sleep quality. However, not many are aware that body weight can also play a role in dermatological conditions. For instance, a study published in the journal Advances in Dermatology and Allergology demonstrates how weight affects … Read more

The Story Behind the ‘Tennis Bracelet’ is Celebrating 46 Years

detail of three tennis bracelet-the story behind the tennis bracelet

This article about the story behind the tennis bracelet was updated and completed with more information. At the beginning of July, specifically on the 3rd, the Wimbledon tournaments kick-off, one of the most prestigious and historically significant tennis events worldwide. All the deets of the tournament are right here. Wimbledon boasts a rich history, tracing … Read more

The Self-Tanner Hailey Bieber Loves And How to Use It Correctly

Close up of Hailey Biber self-tanned and glowing skin putting on her LIpstick brand Rhode

Here is the secret behind Hailey Bieber’s incredibly luminous summer glow. The model and founder of Rhode Skincare shared on TikTok her beauty routine. Bieber, expecting her first child, explained that her body is usually more tanned because she protects her face from the sun. So, to balance the tone of her skin and get … Read more