#NotoriousOnTour: These are the bags Parisian girls are carrying 

Parisian wearing the Chanel bag trend.

As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from three … Read more

The Self-Tanner Hailey Bieber Loves And How to Use It Correctly

Close up of Hailey Biber self-tanned and glowing skin putting on her LIpstick brand Rhode

Here is the secret behind Hailey Bieber’s incredibly luminous summer glow. The model and founder of Rhode Skincare shared on TikTok her beauty routine. Bieber, expecting her first child, explained that her body is usually more tanned because she protects her face from the sun. So, to balance the tone of her skin and get … Read more

The Dark Side of Eternal Youth

clocks-black and white-how-to-stop-time-and-achieve-immortality

Why anti-ageing has become beauty’s most elegant illusion Eternal youth is the chicest fantasy money can buy. It arrives in frosted glass bottles, in clinic appointments, in refrigerated peptide vials, in polished promises whispered across TikTok, Instagram and private wellness circles. It tells us that ageing is not a fact of life, but a problem … Read more

All about the fabulous Fabergé Easter Eggs

the green and rose fabergé egg was a gift from the latest tsar to his wife

Easter is only a few days away, and we can see displayed everywhere the joyful and colourful Easter eggs that we’ll exchange with our loved ones as a symbol of renewed life. In the Imperial Russia of Tsar Alexander III, things were no different. So in 1885, wanting to surprise his wife, Empress Maria Feodorovna, the … Read more

Big Decision: What Jeans to Wear Now?

COS denim collection- a guide of what jeans to wear now

Choosing the right pair of jeans says more about your fashion literacy than most people like to admit. Denim is deceptively democratic; everyone wears it, but not everyone wears it well. There is such a thing as the wrong choice. And yes, continuing to wear ultra-skinny jeans with tight leather jackets and ankle boots is … Read more

Jimmy Choo’s Sunny Trainer Signals the Spring/Summer 2026 Shoe Trend

model on a Bauhaus chair wearing the ballerina like spring summer shoe trend from jimmy choo

There is something quietly telling about the way trainers have moved from performance objects to emotional companions. We no longer wear them to run faster, but to move through life with a little more ease. With the Sunny trainer, Jimmy Choo signals a Spring/Summer 2026 shoe trend defined by lightness, femininity, and a quiet ballerina … Read more

Dior Easter Egg: The History of Easter’s Most Beautiful Symbol

Dior Easter Egg chocolate creation by Yannick Alléno inspired by Dior house codes for Easter

At Dior, Easter arrives in dark and white chocolate. But behind this beautiful object lies a much older story: one about faith, spring, restraint, and why an egg became one of Christianity’s most enduring symbols. At a moment when luxury often confuses size with meaning, Dior has done something more charming for Easter: it has … Read more

10 Spring 2026 Looks That Work the Whole Season

collage with some of the ten looks that you should know this Spring 2026

The new season is not asking for a full wardrobe replacement. It is asking for better styling, sharper editing, and a little more imagination. Not every woman wants to greet spring by panic-buying an entirely new wardrobe. In fact, most of us do not need more clothes. We need a better eye. We need to … Read more

Lily Colins Zalando Ambassador: More Chic Than Emily

Lily Collins, the new Zalando Worldwide Ambassador

Zalando did not choose Lily Collins for noise. It chose her for something rarer in fashion now: credibility. The phrase Lily Colins Zalando Ambassador sounds almost too neat at first. Too marketable. Too easy. But the more you think about it, the more interesting it becomes. In February 2026, Zalando named Lily Collins its first … Read more

The history of Manicure: From 5000 BC to now

Hand with manicured nails, holding a perfume.

Nail art has become an obsession these days. Proof of this is that the hashtag #nails has been posted over 151 million times on Instagram. According to marketing forecasts, The Global Nail Care Market size is expected to reach around USD 38.9 billion by 2034. So Notorious went after the history of the manicure, whose … Read more

Why Spring/Summer 26 Fashion Campaigns Still Matter

Miu Miu Spring/Summer 26 Campaign - on cloud nine

Why the best Spring/Summer 26 Fashion Campaigns still matter in an age of influencers, sponsored posts, and content fatigue. The Spring/Summer 26 Fashion Campaigns are here, making glossy magazines thicker, prettier, and, for once, worth lingering over. And yes, that may sound nostalgic. In an age dominated by influencers, sponsored posts, and endless soft-selling disguised … Read more

How AI Is Changing Fashion Campaigns and Visual Storytelling

An AI-generated black model holding her hands on her face. She is in a bluried bathroom in the background

During Paris Fashion Week, my daughter was in Paris with friends, one of them a well-known fashion photographer with Hermès on his portfolio and the kind of eye that can probably spot a weak campaign from across the Seine. While he continues to work for major luxury brands, I found myself thinking about a question … Read more

The Story of the Cocktail Ring

collage with vintage photos and rings telling the story of the cocktail ring

The season of parties is almost here. Weddings, black-tie dinners, late-summer celebrations that somehow end with champagne in the garden and someone discussing divorce law near the dessert table. In other words, the perfect moment to think about jewellery. And yes, perhaps to buy a new piece of bling. But before you rush to the … Read more

Bags Spring 2026: The Ones You Need To Pay Attention

collage with bags spring 2026- COS, Prada, Miu Miu

Bags are the best assets in the high–low style game. One good bag can update your wardrobe while keeping what you already own. They elevate a normal outfit by lending sophistication — or add a playful note without turning you into a costume. So let’s look at the shapes and colours that will define Bags … Read more

The Burning Question: Where To Go For The Best Schnitzel in Vienna?

close up of a Wiener Schnitzel from the lengedary restaurant in Vienna, Meissl and Schadn

When you think of Vienna, you think of the Waltz, Sisi, balls, café culture, imperial palaces — and that almost rude level of quality of life. But the Austrian capital is also home to the world-famous Wiener Schnitzel. After testing these restaurants ourselves, comparing notes with Viennese food insiders, and accepting a few extra kilos … Read more

Short Hair, Bold Beauty: What Anamaria Vartolomei Taught Us at Cannes with Chanel

anamaria-vartolomei-at-cannes-wearing-chanel-makeup-with-short-hair

When French-Romanian actress Anamaria Vartolomei stepped onto the Cannes red carpet in May, she didn’t just bring elegance, she brought presence. Wearing her hair cropped short and styled with sleek, almost sculptural precision, the Chanel ambassador reminded everyone that femininity has many faces and not all of them have long, flowing locks. In a world … Read more

Jewellery as a Style Signature: 5 Ways to Do It in 2026

fashionista at Copenhagen Fashion Week wearing a modern long pearl necklace

Jewellery as a style signature is the easiest way to look well-edited without buying a new wardrobe. Same jeans, same white shirt, same trench, but the jewellery decision changes the whole message. It shifts the focal point, adjusts proportions, and tells people who you are before you’ve even ordered your coffee. The good news for … Read more