As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more
Are you on the hunt for the perfect swimsuit this summer? The kind that will make you savour every moment of beach life? Well, you’re in luck! We’ve curated a list of top-notch French beachwear brands just for you. So, if you dream of looking like a French girl in St. Tropez, read on. When … Read more
Our fashion editor at Notorious Mag is spending a year in France, predominantly in Paris. Tough life, Selma. With a notebook in one hand and a pile of shopping bags in the other, Selma and her daughter Pia have compiled an enviable list of exclusive vintage shops in Paris.So, if you are planning a weekend … Read more
It’s no secret that Hedi Slimane has been whipping up more than just fashion vibes since 2018, when he snagged the creative reins of the French luxury powerhouse, Celine. Slimane, a political science grad turned design maverick, has been busy curating the Celine universe. With the rollout of the new makeup collection, Celine Beauté, the … Read more
French culture, style, and sophistication find expression in unique ways, particularly through the institutions of “Salle de Ventes” and “Brocantes.” These hubs, bridging the past and present, embody France’s deep connection to history, aesthetics, and elegance. Have a look at the video where we explore some French Vintage Sales! The Historical Connection Salle de Ventes, … Read more
We always look forward to Cannes, the chicest film festival on the French Riviera, where stars inspire us with luxurious gowns and fabulous jewellery. And this year was no different. However, a French actress stepped up her Red Carpet game by choosing an outfit that made her stand out from the crowd of long evening … Read more
We couldn’t be more thrilled to see the whole fashion circus starting with Copenhagen Fashion Week. In this article, we bring you a selection of the best Copenhagen street style inspiration during fashion week. And as we expect from the Scandinavians, CPHFW SS22 is again all about joy and vibrant colours. CPHFW has not only … Read more
Summer 2021 is all about dreamy escapism, and the new chic boho fashion is all we want to wear, whether in Greece or in the city. Among the fashion brands setting the bohemian style trend, a new French brand is taking over Europe. In fact, Ba&sh is already the fastest-growing UK fashion retailer in 2021, … Read more
Charlotte Casiraghi, a spitting image of her mother, is often seen on the front row of Chanel, Saint Laurent, and Gucci fashion shows, and her polished looks are the epitome of the famous French girl style. But besides being one of the most beautiful and stylish members of royal families, Charlotte Casiraghi is an intellectual … Read more
The actress, singer, model and director, Josephine de la Baume, and her music group, Film Noir, have just premiered their new single, Brûlant, which is part of the band’s EP that will be out in a week. Apart from being a contemporary artist, Josephine de la Baume is loved by the fashion crowd, who is … Read more
One of the most delightful surprises of Paris Fashion Week was the comeback of Jean Patou, a luxurious couture house that had been almost forgotten for thirty years. Now part of the LVMH group, Patou is headed by French designer Guillaume Henry who says: “Do we need Patou to be another expensive heritage house when … Read more
Paris, the city of lights, capital of Haute Couture, and the place of the dreamy French it-girls. Paris is also home to the super chic Inès de la Fressange, Jane Birkin and Caroline de Maigret, who embody this aspirational charm. Parisian girls are known for their effortless chicness and coolness. Today, the new Jane Birkins … Read more