New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more

Balenciaga’s scandalous ads and other perverse fashion trends. Time to change.

collage with the little girl from the perverse Balenciaga Campaign

We love fashion. It is a major cultural and economic player in our modern society, and it is what we do for a living, mind you. Unfortunately, and far more often than not, is fashion’s importance belittled and framed as an unnecessary luxury solely serving to feed the fragile egos of shallow and vain people … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

Emma Mackey is The Face of Casablanca Brand Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more

#WinterFix – The most beautiful winter coats

This year should you invest your hard-earned money in a winter coat? Notorious has checked the most important weather forecasts to discover what Old Man Winter will bring to Europe this upcoming season. In summary, the La niña stream, responsible for low temperatures and storms, will be active for the third year in a row. … Read more

8 Fashion trends and pieces inspired by the charm of Latin women Bold and fun.

Woman wearing a Carolina Herrera dress with frills and polka dots.

As someone with Spanish and Italian roots who grew up in Brazil, I’ve asked myself, why is it that Latin women are such a lively bunch? Of course, it is true; we indeed love parties, bright colours, bold prints, feminine silhouettes, and luxurious fabrics like lace and devoré. If you go to a wedding in … Read more

How do kids react to fashion campaigns?

Have you ever wondered what children think when they look at fashion advertisements? Imagine a 8-year-old child looking at the world of fashion created in the advertising campaigns of the most famous brands. The models are photographed in strange positions, most of the time looking bored and many of the situations shown are controversial. Remember … Read more

Fashion x art: Colour trends matching artworks. Live with art.

Collage of colourful outfits in front of a painting

Contemporary art is an omnipresent and indispensable source of inspiration for every fashion designer. That’s why fashion and especially colour trends are always matching artworks. For example, who doesn’t remember the lobster dress by Elsa Schiaparelli in 1937, inspired by the work of Salvador Dali? Or the iconic Yves Saint Laurent dress based on the lines … Read more

How your white t-shirt is a key transitioning piece From winter to spring.

Fashionista transitioning into spring in a white t-shirt.

As we enter spring, I’ve been thinking about the one basic staple that helps you better transition from winter to summer, the white t-shirt. Because, when it comes to transitioning pieces, nothing is as versatile as the minimalist tee; one of the most timeless pieces you can own! Although you can find very affordable white … Read more

#NotoriousOnTour: This is the mini skirt we’re seeing in the streets of Paris Hello, spring!

Collage with the mini skirt trend from the spring street style in Paris.

As soon as the weather starts getting warmer, we’re all more than happy to put our winter clothes away and welcome springtime. So heavy coats go back to the wardrobe, and floral dresses and bright-coloured jackets are out again. And from what we’re seeing in the streets of Paris, mini skirts are the must-have trend … Read more

Notorious women #6: stylist and vintage lover Judith Bradl 

Judith Brandl wearing a vintage gucci outfit perfect for ski holidays

We live in a difficult moment due to a social and economic hibernation of almost two years resulting from the pandemic, followed by the brutal blow of war in Europe. Naturally, fashion reacts to that in different ways. We can see some brands bet on timeless minimalism while others fight the moment with glitter and … Read more

Street style inspiring rainy days with the most beautiful raincoats For all budgets.

Street style on a spring rainy day with the best umbrella and raincoat.

“April showers bring May flowers”, or as we say in German, “April, April, der macht was er will”, so you’d better get ready for rainy days! Especially if you live in a city like London, Paris, N.Y, Vienna or Belin, you probably don’t take the car but walk and use public transportation. But, finding the … Read more

The must-have green apparel & accessories to wear now Update Spring 2022 looks.

Woman wearing green apparel and accessories trend at Fashion Week.

Fashion designers, fashionistas, and trendsetters agree on one thing: green is the must-have colour of Spring and Summer 2022. From the Fashion Week SS22 runway shows in Milan, London, and Paris, to the street style in the coolest cities, we see the most stylish women embracing the bright green trend and wearing the uplifting hue … Read more

Zoe Kravitz’s tank top style is a must for this Spring Basic and timeless.

Zoe Kravitz tank top style as Catwoman in Batman

After multi production delays, the long-awaited Batman reboot is finally out, bringing Robert Pattinson as Bruce Wayne/Batman and Zoe Kravitz as the iconic Catwoman. The seductive cat burglar character was previously played by Michelle Pfeiffer, Halle Berry and Anne Hathaway. Now, the American actress/model Zoe Kravitz portrays the powerful Catwoman wearing white tank tops, and, … Read more

5 street style outfits from Paris Fashion Week you’ll want to have 

Photographers shooting the best street style outfits at Fashion Week.

The romantic streets of the French capital became the stage for fashionistas and trendsetters to showcase their style in fantastic outfits during Paris Fashion Week Fall/Winter 2022. From classic French girl style to vibrant and unconventional pieces, here are our top five street style outfits that we’re sure you’ll want to have for spring and … Read more

Exclusive: NotoriousMag interviews Ukrainian designer Anna Osmekhina #StayWithUkraine.

Ukrainian designer Anna Osmekhina.

Since last week, days after Russia invaded Ukraine, NotoriousMag has been in contact with Ukrainian designers and PR agencies, following the dramatic events that are changing the face of Europe. More than an interview, Selma Schönburg, Editor-in-Chief of Notorious, wanted to give a voice to Anna Osmekhina, the Ukrainian designer behind the well-known fashion label … Read more

Notorious Guide to Milan – the Italian capital of luxury and fashion

View of a cathedral and a street full of people in Milan, Italy

Milan is among the best destinations in Italy. This fantastic city is designed in a modern style to reflect the city’s role as bankers, commercial, capital designers, and fashionistas. Fashion is taken seriously in Milan hence the main reason it is Italy’s fashion capital. From the 3-piece suits to layered looks, you will notice different … Read more

The best bags to accompany you back to the office Next season trends.

collage with models from Miu Miu and Balenciaga spring summer 2022 collection showing the best office bag trends

After quite a long break from the office, there is one specific item that I’m especially looking forward to taking out of the wardrobe again, my bags. Because let’s face it, we haven’t really had many opportunities to carry one of the women’s favourite accessories during the pandemic and home office. So, now that life … Read more

NYFW trends that emerged from the street style To be worn now.

Fashion show goer wearing leather outfit, one of the street style trends at NYFW Fall 2022.

New York’s street style is always an exciting mix of high-low fashion trends, still, the sartorial choices of the fashionistas attending NYFW Fall 2022 were undoubtedly more stimulating than ever during a week that saw everything, from sunny days to low temperatures and even snow. The style of fashion-show goers was as eclectic as it … Read more

Copenhagen Fashion Week: The most colourful and fun Street Style 

Fun and colourful fashionista at Copenhagen Fashion Week 22-wearing pink and green pullover and statement pink heart sunglasses

Copenhagen Fashion Week happened from 1 to 3 February, where Scandinavian designers presented their Autumn/Winter 2022 collections. During these three days on the streets of the capital of Denmark, we saw the most colourful and fun street style of all fashion weeks. Strong colour combinations, lots of prints and neon details are the keywords that … Read more