Bella and Gigi Hadid have long been runway royalty. But in the realm of fashion, even the likes of Meghan Markle and Kate Middleton take a backseat. Data from the Lyst platform shows searches for Gigi Hadid’s outfits surged by 1900% in 2022. Now, Alana Hadid, the eldest of the Hadid siblings, has stepped onto … Read more
Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider … Read more
From July 3rd to 6th, the city of lights, Paris, played host to the fashion community for the Fall 2023 Haute Couture Week. Showcasing in opulent castles or along the picturesque Seine, they painted a picture that French grandeur and allure are on the fashion compass for this season and beyond. So, buckle up! This … Read more
Haute couture is a realm of fashion with boundless imagination, where everything that stems from dreams can be brought to fruition. Behind this luxurious and exclusive affair, eight exceptional Haute Couture ateliers tirelessly toil day and night. These ateliers are the backbone of the high fashion industry, the artisans who transform sketches and musings into … Read more
Kate Middleton, Britain’s new Princess of Wales, has undergone a remarkable style transformation in recent months. Throughout her journey, she has remained a loyal client of one of the most influential fashion labels in the world—Alexander McQueen. This enduring partnership has not only shaped Kate’s evolution from a royal bride to a powerful and influential … Read more
Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more
Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short … Read more
With an enchanting story, the iconic Prada Galleria Bag pays homage to the brand’s heritage while remaining timeless in its design. With a unique combination of traditional craftsmanship and modern aesthetics, the bag has captured the hearts of fashion enthusiasts worldwide. Now, the Galleria Bag is being celebrated in a coloured campaign featuring the Tony … Read more
Experience the stunning fusion of art and fashion in the highly anticipated COS x Stephen Doherty collaboration. Launching on June 8, 2023, this capsule collection celebrates the captivating beauty of flowers, inspired by Doherty’s ongoing series, “Gratitude Blooms.” So, immerse yourself in the harmonious blend of ink-and-water floral artwork and effortless summer dressing, as COS … Read more
Step up your fashion game and get ready to swap your boots for the hottest sandals of the season. As the temperatures rise, it’s time to embrace the latest runway trends and rock the hottest sandals of SS23 that will reign on the streets this summer. After carefully reviewing all the shows, we’ve handpicked the … Read more
I have to confess: I am impatient for spring to come. Very impatient. Every year it’s the same; December is a magical month when I don’t even notice if it’s cold or snowing. Early January is exciting, with so many plans that I don’t even think about the weather. But then the end of January comes and I wouldn’t say I like the cold, the lack of light and even my wardrobe.
Luxury fashion has always been about pushing boundaries and challenging the status quo. From Demna Gvasalia’s Balenciaga to Bottega Veneta’s Matthieu Blazy, creative directors constantly experiment with bold designs and unconventional materials to create something new and exciting. And the latest Bottega Veneta handbag, The Brown Bag, is no exception. Crafted from paper-like leather and … Read more
The fashion world is buzzing with excitement as the theme for the 2023 Met Gala has been announced – Karl Lagerfeld, A Line of Beauty. This year, the world’s biggest fashion event will pay tribute to one of the industry’s most iconic and influential designers of all time. In this article, we’ll take a closer … Read more
In 1960 the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-forward to nowadays and the Janet Leight bra looks have become the star of runway shows. Let’s have a look at the history and how to … Read more
The English fashion designer, Mary Quant, holds a significant and unique place in the history of fashion. As the creator of the miniskirt in the early 1960s, she developed a fashion influenced by pop culture and was responsible for the so-called Youthquake. Today, on April 13th, she left us at the age of 93. But … Read more
As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our sharp-eyed editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from … Read more
You already know that Notorious has a penchant for jewellery and accessories. Firstly, these pieces are the surest way for you to elevate and update your wardrobe. Furthermore, jewellery and accessories can change the outfit from classic to Avant-garde, from serious to provocative. So, we carefully looked at the latest shows from Milan, New York, … Read more
Harry Styles is considered one of the most stylish men of today. We may even discover that he is the lost son of David Bowie and Tom Wolfe. Yes, Harry Styles is a Dandy, which style was best explained in 1932 by psychologist J.C. Flugel as “the great masculine renunciation“. But if you don’t identify … Read more
Few pieces are as essential to a timeless wardrobe as the classic white shirt. This staple item elevates any outfit and is always at the top of the capsule wardrobe list. Even so, when a new season rolls around, we all want something fresh for our closets. We crave a white cotton blouse that’s crisp, … Read more
Fashion collaborations are nothing new. Every year, H&M brings a high-end designer to the fast fashion world. It all started in 2004 with the Swedish giant’s partnership with the late creative director of Chanel, Karl Lagerfeld. Then you have Adidas x Gucci, Louis Vuitton x Supreme and Gucci x North Face just to name some. … Read more
Dear fashion lovers, as we patiently wait for warmer weather to arrive, let’s look at the growing and ongoing trends for SS23. We’ve done the research so you can organize your wardrobe and be ahead of the game. 1. Designer brands that are growing in popularity We’ve reviewed 247 runway shows from Fashion Week for … Read more
If you’re tired of seeing monster boots and Crocs-inspired shoes, it’s time to close your browser, because this article contains images that might make you drool. For the past week, the internet has been buzzing about the Big Red Boot that went viral on the streets of NYFW. The Astro Boy’s iconic red boots have … Read more
London Fashion Week AW23 is already over, and what a week full of highlights and surprises this was. Besides being the first London Fashion Week without the beloved Dame Vivienne Westwood (R.I.P.), there was the first collection by Daniel Lee for Burberry. So, here are the highlights of the most amazing AW 23-24 fashion shows … Read more