Are Stripes Still in Vogue? Let’s Explore the SS25 Collections

Dior Cruise SS25 - campaign showing three models wearing striped t-shirts and marine style shorts

Let’s be honest—spring without stripes feels incomplete. Breton tops instantly evoke sunny days and effortless chic, and year after year, we find ourselves reaching for these timeless classics. But the burning question remains: are stripes still in vogue for SS25? We dove into this season’s standout collections—from luxury houses like Dior and Chanel to contemporary … Read more

The ‘Infomercial’ of The Already Iconic Dior D-Journey Bag Is There

Actress Rosamund Pike photographed wearing a Dior D-Jouney bag.

Among luxury brands, the race to create the accessory that will take the audience by storm is serious. If the magic doesn’t happen, heads roll and hearts break. But when a design succeeds, it’s like scoring the goal that gives you the World Cup title. I imagine Maria Grazia Chiuri, creative director at Christian Dior, … Read more

The Lent Challenge – Some Ideas on How to Celebrate Lent

Recently, we’ve noticed numerous articles during Lent suggesting it’s the perfect time to shed a few kilos. Christians typically don’t raise concerns about cultural appropriation, but calling the Lent fast a diet is like referring to the Jewish Shabbat as just a long weekend. Whether you’re religious or not, consider the Lent Challenge an opportunity … Read more

The White Lotus 3 – Your Best Summer Break Wardrobe Inspiration

white lotus fashion -scene from the white lotus season 3, showing three actress wearing printed and colourful beach dresses

With Season 3 of the addictive series The White Lotus hitting screens again, fashion enthusiasts everywhere have a fresh dose of holiday wardrobe inspiration. Known for its vibrant aesthetics and captivating locations, the series provides plenty of packing ideas for your next stylish escape. The White Lotus’ third season is set in Thailand, and there’s … Read more

All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

Transitioning SS25: The Leather Jacket Edit & How to Care for Yours

Leather jackets-Collage with runway looks from Coach, Miu Miu, Gucci and Isabel Marant

On Instagram and TikTok, the debate rages between two camps: the trench coat enthusiasts and the leather jacket aficionados. Both are staples of the “cool girl” aesthetic, each vying for the title of the essential pre-spring wardrobe piece. However, the leather jacket emerges as the best transition piece for SS25. If you’re in the market … Read more

The History of the Trench Coat – From The Trenches to the Streets

Fashion show goers wearing a timeless staple, the trench coat.

What do Hollywood’s Humphrey Bogart, Kate Middleton, the Duchess of Cambridge, Audrey Hepburn, Kate Moss and the British military officers have in common? The timeless trench coat; fashion’s most iconic and enduring classic. Although the quintessential British garment is synonymous with chicness and sophistication today, it first became famous over a hundred years ago in … Read more

Office Wear- Give Your Pencil Skirt a New Lease of Life

workwear pencil skirt-collage with five models from runways ss25 wearing a pencil skirt in different styles

The pencil skirt is to women what the suit is to men – the ultimate workwear uniform. When we think of the pencil skirt, we picture it in a boardroom at a bank. While tech bros have wiped the suit and tie from the corporate world, women embraced this masculine look as an empowering uniform. … Read more

5 Style Tips – What to Wear in February Fashion’s Boring Month

street style- Copenhagen fashion Week AW25 -Three fashionista wearing colourful outfits to contrast boring february fashion mood

After several months of cold weather, we’re looking forward to spring and don’t feel like buying new winter clothes now, even on sale. As a result, many don’t know what to wear and end up donning the same looks repeatedly, making February the most boring month for fashion and style. But it doesn’t have to … Read more

CPHFW AW25 – The 9 Chicest Scandinavian Fashion Brands

collage with 4 of the 9 chicest scandinavian fashion brands - SS25

New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be … Read more

Throwback Fashion – 7 Trends From CPHFW SS25 Street Style

Copenhagen’s street style is always a visual delight, especially during Fashion Week, where Scandinavian designers and runway guests dazzle with their eclectic and bold looks. This season, the streets of the Danish capital offered up a cornucopia of sartorial inspiration. So, why not infuse your wardrobe with a touch of that edgy Nordic vibe? Here … Read more

Skiwear Inspiration – How To Look Fabulous This Snow Season

Audrey Hepburn in the film Charade wearing a aprés ski outfit while in a hut on the mountains.

It’s time to take a look and dust off your skiwear. So the first question is: what kind of skier are you? The sporty type who can’t wait to hit the slopes? Or are you more into the après-ski scene? You know, you love sipping your hot chocolate or vin brulé while chatting with friends and … Read more

Soup Mode – January’s All About a New Viral Fashion Trend

collage with some pieces from the micro fashion trend soup mode

Google has unofficially declared January the month of soup. And honestly, what’s better than a hot bowl of soup to fend off the cold, dark days of the first month of 2025? It’s no surprise that this cosy vibe—imagine tomato soup paired with a grilled cheese sandwich (you have to try it)—has sparked the micro … Read more

#BuyBetter – Timeless Coats to Invest in This AW24-25

collage with four AW24-25 classic and timeless coats

Let’s explore the fresh coat silhouettes for Autumn/Winter 24-25! We’ve taken inspiration directly from the runways but with a focus on timeless pieces. Yes, we’re talking about new shapes that will last beyond the trends. Confused? Don’t worry, let’s break it down: being timeless doesn’t mean sticking to the classics. A timeless coat has a … Read more

Jewellery 2025 – Pearls Are the Material of the Moment

jewellery 2025-pearl-collage with different pearl necklaces

Pearls have never truly fallen out of fashion, but there was a time when they seemed confined to bridge tables at quaint country clubs. This year, however, pearls have been thrust back into the spotlight by none other than Miu Miu, Simone Rocha, Pharell Williams, and even #skaterboys on TikTok, all part of a movement … Read more

Resort 2025 Highlights – Choose the Trends That Suit Your Style

collage with four models from the resort 2025- givenchy, sportmax, louis vuitton, gucci

The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more

Monogamy – Is Eternal Romance Becoming a Trend?

black and white-couple embrasing each other

Close your eyes and think of your grandparents—sitting side by side on a weathered park bench, hands intertwined, their love a quiet, enduring presence. Remember the warmth of their stories, the twinkle in their eyes when they spoke of “the early days,” and the simple joy of a life built together. Monogamy, once the backbone … Read more

Carolyn Bessette-Kennedy’s Iconic Wardrobe on Sale at Sotheby’s

The chic Carolyn Bessette Kennedy.

Fashion vintage lovers, brace yourselves. Sotheby’s Fashion Icons sale on December 17 is turning heads with three showstopping pieces from Carolyn Bessette-Kennedy’s iconic wardrobe. These aren’t just clothes; they’re relics of minimalist perfection. A faux leopard fur coat, a classic Prada staple, and a Yohji Yamamoto jacket are up for grabs—though let’s be honest, “grabs” … Read more

Christian Life – What Do You Think About Luxury Advent Calendars?

collage Christian advent calendar

Since around 2021, we’ve witnessed the rise of the Luxury Advent Calendars. Brands like Tiffany, Chanel, Dior, and Net-a-Porter now tempt us with advent calendars where each day reveals a luxurious treat, reminding us that Christmas is on the horizon. But honestly, how exactly do perfumes, jewellery, and high-end cosmetics help us reflect on baby … Read more

The Lyst Index – What’s Hot and What’s Not in Fashion Right Now

Every quarter, the world’s leading fashion shopping platform curates and ranks the brands and products consumers search for and buy the most. The Lyst Index is our go-to thermometer for what’s trending in fashion right now. So, let’s dive into what’s caught the attention and sold well in this penultimate quarter of 2024, marking the … Read more

These Are the 6 Top Jewellery Trends to Wear in AW 24-25

Accessories are the easiest way to update your wardrobe, which is why we love investing in standout jewellery pieces. Although delicate chains have been popular for years, the AW 24-25 runways have signalled that it’s time to embrace bolder, more playful jewellery. Maximalist and boho-style necklaces and chains, sculptural earrings, bold bracelets, and supersized brooches … Read more

#CloseEyeOn – Handsome Stockholm Gloves, The Accessory N°1 of the Season

collage with five models of long leather gloves from the brand Handsome Stockholm

We’re not talking about your usual cosy winter gloves here. This season, it’s all about gloves with serious drama. Sure, they keep your hands warm, but they do so much more – gloves AW24-25 take your outfit to the next level. These gloves aren’t just an accessory; they’re a statement. And out of all the … Read more