There is something almost funny about the return of the Longchamp Le Pliage. For years, it lived in that complicated corner of fashion reserved for pieces we associated with school runs, airport terminals, university libraries and the practical side of grown-up life. Then, almost without warning, it reappeared on the arms of Gen Z girls … Read more
White dress trend alert! The white dress is emerging as one of the strongest wardrobe pieces of the season. Across Paris, Notorious has been spotting white dresses in the window displays of Sézane, Balzac Paris, Jacquemus, Antik Batik, and other brands that understand what women want to wear when the weather softens. This is more … Read more
As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from three … Read more
COS SS26 in Seoul confirmed the brand’s international strength with architectural lines, 80s and 90s references, tactile fabrics, sensual skirts and the kind of polished ease that keeps COS ahead of the high-street pack.
Choosing the right pair of jeans says more about your fashion literacy than most people like to admit. Denim is deceptively democratic; everyone wears it, but not everyone wears it well. There is such a thing as the wrong choice. And yes, continuing to wear ultra-skinny jeans with tight leather jackets and ankle boots is … Read more
There is something quietly telling about the way trainers have moved from performance objects to emotional companions. We no longer wear them to run faster, but to move through life with a little more ease. With the Sunny trainer, Jimmy Choo signals a Spring/Summer 2026 shoe trend defined by lightness, femininity, and a quiet ballerina … Read more
The new season is not asking for a full wardrobe replacement. It is asking for better styling, sharper editing, and a little more imagination. Not every woman wants to greet spring by panic-buying an entirely new wardrobe. In fact, most of us do not need more clothes. We need a better eye. We need to … Read more
Bags are the best assets in the high–low style game. One good bag can update your wardrobe while keeping what you already own. They elevate a normal outfit by lending sophistication — or add a playful note without turning you into a costume. So let’s look at the shapes and colours that will define Bags … Read more
Jewellery as a style signature is the easiest way to look well-edited without buying a new wardrobe. Same jeans, same white shirt, same trench, but the jewellery decision changes the whole message. It shifts the focal point, adjusts proportions, and tells people who you are before you’ve even ordered your coffee. The good news for … Read more
The Spring/Summer 2026 season hit the runways hard — full of surprises, creative debuts, and yes, a few viral moments. But the best part? Many of the looks we saw at Paris Fashion Week SS26 can already be worn now. And they are the quintessence of effortless styling.Get ahead before Zara & Co. start dropping … Read more
When it comes to bags, I pay attention. A handbag is never just storage. It is posture. It is rhythm. It is what a woman chooses to carry into the world. The Loro Piana bags for Spring/Summer 2026 arrive at a moment when luxury is being quietly redefined. Less noise. Fewer logos. More substance. And … Read more
There is something quietly radical about choosing a pen for Valentine’s Day. The Montblanc Romeo & Juliet Valentine’s Day writing gift arrives as an antidote to predictable gestures; flowers that wilt, jewellery that performs, messages typed and instantly forgotten. Instead, it proposes something slower: writing as intimacy, literature as a shared language. With this new … Read more
Let’s dive into the fabulous journey of denim, that ultimate wardrobe staple. From gritty workwear to chic fashion icon, women’s jeans have evolved in the most stylish ways. Buckle up for a fashionable trip down memory lane! Click on the video to get the history of the world’s favourite fabric – denim. Origins: The Birth … Read more
There’s a moment, just before winter truly begins, when the mountains start calling, and honestly, who can resist? The crisp air, the crunch of fresh snow, that first coffee before hitting the slopes. Skiing isn’t just a sport; it’s a ritual of elegance. Ever since Brigitte Bardot, Audrey Hepburn, and Gianni Agnelli turned Gstaad and … Read more
There is something quietly telling about fashion’s recurring need to borrow shock from pornography. Anyone who has taken a basic marketing course knows the old mantra: sex sells. What is mentioned less often is the second part of that lesson: sex is usually deployed when there is little else left to say. In luxury fashion, … Read more
Dior SS26: Style as Identity David Sims shot Dior’s Spring/Summer 2026 campaign. This campaign marks a new chapter for Creative Director Jonathan Anderson at the maison. It blends heritage codes with modern self-expression. As a result, the visuals reflect identity as a style behaviour. The campaign is set against minimalist, old-world interiors. Here, the cast … Read more
It’s still cold outside, but fashion has already shifted its gaze forward. Miu Miu Prelude 2026 is exactly what its name suggests: a soft opening, a wardrobe overture that prepares us for spring without denying winter. And if there is one house that reliably captures the feeling of a season before it officially arrives, it … Read more
If 2025 were a red carpet, it wouldn’t be about excess — it would be about intention. A year in which fashion learned to speak more softly and say much more. The most memorable dresses didn’t scream trends; they told stories — of women, of designers, of silhouettes created to endure beyond a single moment … Read more
Pantone has chosen Cloud Dancer as its Colour of the Year for 2026. The moment this soft white hue was revealed, the internet erupted. Accusations against Pantone 2026 ranged from being politically deaf to endorsing white supremacy.For some critics, choosing white was equated with choosing white skin — the Aryan race — and placing it … Read more
Prada arguably owns the most magical Christmas campaign of 2025. A cinematic road trip through snowy mountains and whisper-quiet forests, the film follows a group of friends whose journey becomes a tender story of return, the emotional act of going home.Inspired by this feeling that so many of us live every December, we created a … Read more
Bhavitha Mandana Chanel show—remember this phrase, because it marks a turning point in fashion history. At the latest Chanel Métiers d’Art show in New York, staged in an abandoned subway station, the first figure stepping out of a train carriage wasn’t a Parisienne, a Hollywood starlet, or a runway veteran.It was Bhavitha Mandana, 25 years … Read more
Close your eyes and think of your grandparents—sitting side by side on a weathered park bench, hands intertwined, their love a quiet, enduring presence. Remember the warmth of their stories, the twinkle in their eyes when they spoke of “the early days,” and the simple joy of a life built together. Monogamy, once the backbone … Read more
If there is one accessory quietly defining the most stylish faces in Paris, Lisbon, Copenhagen, and New York, it’s Paloceras sculptural eyewear. You’ve seen the frames, bold, inflated, strangely sensual, perched on the noses of Róisín Murphy, Djibril Cissé, Fumina Tsuji, Carol Morais, Rylé Tuvierra, Vitória Mota, and a constellation of artists who never follow … Read more