Serpenti Bulgari: A Stylish Evolution from the 40s to Today

Princess Maria Olympia of Greece wearing a Serpenti Bulgari necklace at Bulgari event in Rome

In 2023, Bulgari’s iconic Serpenti collection marked its 75th anniversary. This emblem, representing infinite metamorphoses, has been a testament to determination, strength, and transformation. Over the decades, it has profoundly influenced both Bulgari’s history and the broader realm of jewellery. From Watches to High Jewelry: The Serpenti’s Evolution The journey of the Serpenti began in … Read more

If You Thought Plastic Was the Ocean’s Biggest Problem, Watch Benedict Cumberbatch Here

Benedict Cumberbatch in Norway where he investigates the impact of human activity on the delicate acoustic environment of the ocean.

Prada and National Geographic CreativeWorks join forces once again to explore the intersection of humanity and the environment in their second collaborative film. This time, Benedict Cumberbatch embarks on a journey to Bodø, Norway, to investigate the impact of human activity on the delicate acoustic environment of the ocean. Yes, plastic is not the ocean’s … Read more

COS REMADE – A Limited Denim Collection Crafted from Pre-Loved Pieces

A model in different poses shows the versatility of the new COS REMADE limited denim collection

It’s always good news when a street fashion brand creates something sustainable and eco-friendly. But this time, it’s even better—because it’s COS, one of the chicest and coolest brands of the moment. They’ve just dropped the COS REMADE collection, made with 20% pre-loved COS garments. If you’re on the lookout for new denim this season, … Read more

CPHFW AW25 – The 9 Chicest Scandinavian Fashion Brands

collage with 4 of the 9 chicest scandinavian fashion brands - SS25

New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be … Read more

Skiwear Inspiration – How To Look Fabulous This Snow Season

Audrey Hepburn in the film Charade wearing a aprés ski outfit while in a hut on the mountains.

It’s time to take a look and dust off your skiwear. So the first question is: what kind of skier are you? The sporty type who can’t wait to hit the slopes? Or are you more into the après-ski scene? You know, you love sipping your hot chocolate or vin brulé while chatting with friends and … Read more

Jewellery 2025 – Pearls Are the Material of the Moment

jewellery 2025-pearl-collage with different pearl necklaces

Pearls have never truly fallen out of fashion, but there was a time when they seemed confined to bridge tables at quaint country clubs. This year, however, pearls have been thrust back into the spotlight by none other than Miu Miu, Simone Rocha, Pharell Williams, and even #skaterboys on TikTok, all part of a movement … Read more

Carolyn Bessette-Kennedy’s Iconic Wardrobe on Sale at Sotheby’s

The chic Carolyn Bessette Kennedy.

Fashion vintage lovers, brace yourselves. Sotheby’s Fashion Icons sale on December 17 is turning heads with three showstopping pieces from Carolyn Bessette-Kennedy’s iconic wardrobe. These aren’t just clothes; they’re relics of minimalist perfection. A faux leopard fur coat, a classic Prada staple, and a Yohji Yamamoto jacket are up for grabs—though let’s be honest, “grabs” … Read more

Céline Dion’s Health Journey – A Story of Courage

Celine Dions health journey-Celine Dion on stage in Saudi Arabia to celebrate the 45th anniversary of fashion designer Elie Saab

After battling a rare neurological disorder, Céline Dion dazzles audiences in Saudi Arabia, proving her strength and enduring star power. Discover everything about Céline Dion’s inspiring health journey and her triumphant return to the spotlight alongside fashion icon Elie Saab and luxury jeweller Bvlgari. Céline Dion’s return to the spotlight is nothing short of extraordinary. … Read more

Miu Miu Upcycled – How to Celebrate a Sustainable Christmas

Emma Corrin on a pink sofa wearing pullover, bag and a plaid skirt from the Miu Miu upcycled collection for a sustainable Christmas

Miu Miu has made sustainability and transparency key pillars of its brand identity, setting an inspiring example for the luxury fashion world. The Miu Miu Upcycled collection stands out, reviving vintage garments with a contemporary twist while honouring their history. By being transparent about its processes, Miu Miu strengthens trust with an audience that values … Read more

Christmas Ideas – The Most Beautiful Religious Medals

Collage with an Our Lady of The Miraculous Medal on background of blurred Christmas lights

Christmas is the perfect time for giving modestly. This Christian celebration is all about love and hope, set in a simple and humble scene. Look at the nativity, with baby Jesus in the manger, and picture yourself unwrapping a Rolex Oyster Perpetual. Save the Rolex for your daughter’s birthday. For Christmas, seek something more personalised … Read more

Know Your Wool – Cashmere, Merino & Shetland. The Key to Choosing the Perfect Pullover

Emma Roberts wearing a sleeveless pullover from COS in front of the venue where the brand did its AW24-25 presentation at New York Fashion Week

Ah, the luxurious world of natural yarns—Cashmere, Mohair, Shetland and Merino. These aren’t just buzzwords for the fashion elite anymore; they’ve gone mainstream. Just a few years back, these sumptuous fibres were the exclusive domain of high-end brands, coveted by those willing to splurge for unparalleled quality. But here’s the kicker: even your go-to high-street … Read more

#CloseEyeOn – Handsome Stockholm Gloves, The Accessory N°1 of the Season

collage with five models of long leather gloves from the brand Handsome Stockholm

We’re not talking about your usual cosy winter gloves here. This season, it’s all about gloves with serious drama. Sure, they keep your hands warm, but they do so much more – gloves AW24-25 take your outfit to the next level. These gloves aren’t just an accessory; they’re a statement. And out of all the … Read more

From Catherine Deneuve to Margot Robbie: All the Faces of Chanel N°5

Actress Margot Robbie wearing a Red Jacket embrace a extra big bottle of CHanel N5 eau de parfum

It’s just made the headlines: Margot Robbie is the face of the new campaign for the iconic N°5 perfume. Chanel and the Australian actress have had a longstanding relationship. Margot has been a Chanel ambassador since 2018, dazzling at festivals like Cannes and Venice in the French Maison’s dresses and jewellery. In this article, we … Read more

Les Essence de Diptyque – Your New Most Complimented Perfume

Five perfumes from the new collection Les Essences de Diptyque

Those in the know,  know. The perfumes from the French brand Diptyque exude old-money vibes and pure luxury. It’s no surprise that every time I wear my Orphéon, someone always compliments it. And now the niche Saint Germain Maison just dropped a brand-new perfume collection; Les Essences de Diptyque.  This time around, Diptyque gathered some of … Read more

#CloseEyeOn – Marfa Stance Luxury Multifunctional Coats

Latest Marfa Muse trio, model Jan De Villeneuve and her daughters Daisy and Poppy photographed in their garden home

Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand … Read more

Mathilde à Paris – The Chicest Version of Emily in Paris

Mathilde Favier holding a flower bouquet while sitting on a floral hug in front a floral sofa

Mathilde Favier, the Public Relations Director at Dior, navigates her role with masterful elegance. A quintessential Parisienne, she distils the essence of this mythic lifestyle into her latest literary offering, “Mathilde à Paris” (French Version) or “Living Beautifully in Paris” (English Version) published by Flammarion. In her book, Favier muses, “To be Parisian isn’t merely … Read more

#CloseEyeOn – Magda Butrym, a Fresh Air on Polish Fashion

Magda Butrym model wearing a faux fur coat and a red beanie with a crystal brooch looks at the camera

The #CloseEyeOn series highlights fashion brands you need to know. These are labels that are absent from the typical high streets and not part of major fashion conglomerates like LVMH or Kering Group. Today, let’s explore Warsaw-based Magda Butrym, founded in 2014. In just ten years, Magda has climbed from an LVMH Prize finalist to … Read more

Have a Look at King Charles’ favourite fashion brands

collage showing different King Charles's outfits

Coronation Day is approaching, and today we’re going to talk about the most stylish royal in the world – none other than King Charles himself. More specifically, we’re going to list King Charles’ favourite fashion brands! Over the years, he has become synonymous with understated elegance and timeless sartorial choices. In this video, we will … Read more

Why you should go to Puerto de Santa Maria in Spain.

view of Bay of Cadiz from the Puerto de Santa Maria

Spain is a popular place to spend your summer holidays. However, Spain still has unique places for you to visit that go far beyond Ibiza, Mallorca, and Costa del Sol. Searching for that special place, Notorious was in Cádiz, Andalusia, to visit Puerto de Santa Maria. Located in the heart of the Bay of Cádiz, … Read more

24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

6 Key Pieces I Need (Maybe You Too) in My High Summer Wardrobe

woman on the beach, in front of a blue sky, wearing a embroidered linen tunic from and other stories

You’ve landed in the right place if you’re still hunting for key pieces to round off your high summer wardrobe. There’s no joy quite like shopping with a friend whose style you trust implicitly, right? I was lucky to have a friend like that back in Brazil. I fully believed in her taste and knew … Read more

The Story Behind the ‘Tennis Bracelet’ is Celebrating 46 Years

detail of three tennis bracelet-the story behind the tennis bracelet

This article about the story behind the tennis bracelet was updated and completed with more information. At the beginning of July, specifically on the 3rd, the Wimbledon tournaments kick-off, one of the most prestigious and historically significant tennis events worldwide. All the deets of the tournament are right here. Wimbledon boasts a rich history, tracing … Read more