Mathilde à Paris – The Chicest Version of Emily in Paris

Mathilde Favier holding a flower bouquet while sitting on a floral hug in front a floral sofa

Mathilde Favier, the Public Relations Director at Dior, navigates her role with masterful elegance. A quintessential Parisienne, she distils the essence of this mythic lifestyle into her latest literary offering, “Mathilde à Paris” (French Version) or “Living Beautifully in Paris” (English Version) published by Flammarion. In her book, Favier muses, “To be Parisian isn’t merely … Read more

NYFW SS25 – Being Late Is Out, Punctuality Is In

Anna Wintour wearing a Prada dress at conde nast party

NYFW SS25 wrapped up today, and one trend has already emerged as the strongest of the season: punctuality. It is no longer fashionable to be fashionably late. During New York Fashion Week, three key moments signalled the end of lateness as a symbol of charm—and, let’s be honest, ego. Meanwhile, punctuality has ascended to the … Read more

Are You Joining the ‘Boycott Olympics’ Trend After the Outrageous ‘Last Supper’ Performance?

Collage with president Macron, the fires of the opening ceremony and the olympic circles as his glasses

Last Friday, during the opening ceremony of the Olympic Games in Paris, a group of drag queens and LGBTQ+ individuals, accompanied by children, staged a mocking rendition of Leonardo da Vinci’s Last Supper on a bridge over the Seine. Bishops, world leaders, and social media users have universally condemned this act as shocking and violent. … Read more

Notorious Women #8 – Visual Artist Magda von Hanau

Artist Magda von Hanau holding a sculpture from her Visceral series at Meiselberg castle in Austria during an art exhibition and instalation event.

Magda von Hanau represents a journey from Brazil to the global stage, embracing her self-coined identity as a “daughter of the world.” Initially gracing the spotlight as a model and actress, she evolved into an accomplished sculptor, photographer, and designer. Hailing from the quaint town of Barra Bonita, she metamorphosed into a figure akin to … Read more

Predicting the Future: What Awaits Us in 2024

predicting the future-a crystal on a tarot cards set

Astrology and other oracles have become very popular in times of crisis and uncertainty, as we are experiencing now. But this kind of wi-fi with the gods does not bring us concrete answers and even less the certainty and peace we are looking for. Predicting the future with tarot, astrology or any superstition just exchanges … Read more

Are You Old Money or New Money? The Quiz! 

vintage photo with two guys smoking cigars and showing they are rich

For the readers of Notorious Mag, think of Old Money as the impeccably aged bottle of Bordeaux wine, tucked away in the cellars of a stately manor, exuding a refined aura of time-honoured elegance. They’re the kind who’d take afternoon tea as seriously as a board meeting, where a “summer home” usually means a centuries-old … Read more

Deinfluencing: The Social Media Backlash Against Materialism

influencer talking to a iPhone camera doing a deinfluencer content

As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism … Read more

Pablo Picasso’s exhibition under the artistic direction of Paul Smith

Paul Smith in front of a painting by Pablo Picasso

It is fifty years since Pablo Picasso died, on 8 April 1973 at Notre-Dame-de-Vie, his home in Mougins. The body of work that he left behind had a profound impact on the entire 20th century. For this anniversary year, the Musée National Picasso-Paris has invited the British designer Sir Paul Smith, known for his work … Read more

The Pink Sisters – Get to Know The Women Who Only Wear Pink

group of nuns who wear pink, know by the name pink sisters

For most girls and women in the world, pink has been, at some point in their lives, their favourite colour. But apart from being a phase we all went through, pink became a major fashion trend, which even earned the name Barbiecore. And what if I told you that right now, 318 women only wear … Read more

You left Hotel Mama, and now? How to wash your clothes.

Woman covered over a pile of clothes

Before you call mum for help with laundry, watch this video. Here you will learn the meaning of the symbols on the label of your clothes. And, consequently, you will learn how to wash your clothes without ruining the Acne Studios pullover you got for Christmas. Mum will be proud of you. Almost no one … Read more

Victoria’s Secret song is our favourite TikTok story

Collage with Les Wexner and Jackie Miskanic, writer of the viral Victorias secret song

First of all, yes, Notorious is spending more time on TikTok than Instagram. But, oh, Mark, it’s much more fun and interesting than Meta. And this story we’re about to tell could only have gone viral on the Chinese platform. Victoria’s Secret song has over 39 million views and has ended up on Billboard’s Hot … Read more

Get the look of Selena Gomez in “Only Murders in the Building”

Selena Gomez latest series, Only Murders in the Building

Selena Gomez is back in the news playing the enigmatic Mabel in the latest comedy/crime series on Hulu, Only Murders in the Building, and her wardrobe is as fun as her co-stars, Steve Martin and Martin Short.In the 10-episode TV show, the three live in a building where someone is murdered. Then, the wacky wannabe … Read more

Everybody loves Fashion Designer Halston: Netflix x Amazon Prime

Ewan McGregor playing American fashion designer, Halston, on Netflix, who was a close friend of Liza Minnelli

Fashionistas, rejoice, there are new TV shows about fashion to binge-watch! And the Netflix series and Amazon Prime documentary about the American fashion designer Halston will take you to the glamorous world of the fashion legend in the ‘70s and ‘80s. Ewan McGregor plays the Iowa-born, Indiana-raised Roy Halston Frowick in the 5-episode Netflix series … Read more

Notorious Women #4: the Austrian photographer Yvonne Oswald Books, postcards and more.

Photographer Yvonne Oswald in interview to Notorious Mag

The Austrian photographer and curator for photography, Yvonne Oswald, is the next in our series “Notorious Women”. Here, you find women we interview because of the positive impact on society they have through their work, projects and ideas.Yvonne Oswald is the author of one of the most talked-about photography projects. Who hasn’t heard of the … Read more

The best Christmas movies from the ’40s to watch now Get into the holiday spirit.

Judy Garland in Meet Me in St Louis, a Christmas movie from 1944

What better time than now, to start with our Christmas movies watch list! Everybody has favourite films to watch around this time of the year. For many, the movie that puts them into the festive spirit is Love Actually. For others, The Grinch is a common front runner. But this year, the movie list we composed is … Read more

Notorious Women #3: Monika Kircher launches KKS to support art Deadline Jan 2021.

Monika Kircher launches the KKS foundation in Austria.

Our Notorious Women series welcomes Monika Kircher, one of the most influential persons in the Austrian economy, who’s just launched the Kärntner Kulturstiftung, KKS. An initiative that will inject up to 200,000 Euros into cultural projects in Austria. That’s music for our ears in times of COVID-19, right? Let’s see the details. What is the KKS … Read more

Sharing the Bread: History and Facts About Austrian Breads

Eating a croissant from one of the best organic bakeries in Vienna.

This may come as a surprise to you, but despite people thinking croissants and baguettes come from France, the fact is the French have to thank Austria for their delicious bread and pastry. Because, yes, the Croissant and Semmel were created in the best bakeries in Vienna, before the Austrians exported them to France. Ça … Read more

The Queen’s Gambit: The Best Looks of Anya Taylor-Joy’s Netflix Series

Anya Taylor-Joy stars The Queen's Gambit.

If you haven’t watched the newest Netflix series hit, The Queen’s Gambit, yet, do it; not only is the TV miniseries excellent but also, we’re obsessing about the best 60’s looks of the protagonist. Keep reading to know why there’s so much talk about The Queen’s Gambit, and get the best looks of Beth Harmon, … Read more

Notorious Women #2: Vienna Design Week Director Lilli Hollein Putting Austrian design on the map.

Lilli Hollein, the director of Vienna Design Week.

Welcome to our Notorious Women series that brings you, once a month, the profile of extraordinary women from all walks of life. This time, we talked to Lilli Hollein, director of VIENNA DESIGN WEEK, who managed to organise a COVID-19 proof event for 2020 with her team in the Austrian capital. Who is Lilli Hollein? … Read more

Notorious Women #1: Sabine Wiedenhofer at Galerie Kovacek If Walls Could Talk.

The awarded Austrian artist Sabine Wiedenhofer, whose work "If Walls Could Talk" is at Galerie Kovacek, photographed in front of one of her paintings

Welcome to our first article from the series Notorious Women, that will bring you, once a month, the profile of extraordinary women from all walks of life. We are honoured to start Notorious Women with Austrian artist Sabine Wiedenhofer, who is exhibiting her latest work, “If Walls Could Talk“, at Galerie Kovacek contemporary. Sabine Wiedenhofer … Read more

Famous Paintings and Their Real-Life Inspiration

Monet's Garden at Giverny

While we are admiring the famous paintings, we rarely ask ourselves who or what has inspired those painters for the creation of such masterpieces. This question doesn’t arise in the case with portraits but what about landscapes, cityscapes, complex plots? Are they real-life inspirations? The origins of the inspiration of old famous paintings will be … Read more

New dramedy: Lily Collins stars on Netflix Emily in Paris

Lily Collins in Paris while filming Emily in Paris

Good news for all those who miss Carrie Bradshaw and her fabulous outfits and Manolos in Sex and the City; the new dramedy with British-American actress Lily Collins, Emily in Paris, will give us our daily fix of fashionable women-led romantic comedies. The daughter of musician Phil Collins will star in the upcoming TV series … Read more