Serpenti Bulgari: A Stylish Evolution from the 40s to Today

Princess Maria Olympia of Greece wearing a Serpenti Bulgari necklace at Bulgari event in Rome

In 2023, Bulgari’s iconic Serpenti collection marked its 75th anniversary. This emblem, representing infinite metamorphoses, has been a testament to determination, strength, and transformation. Over the decades, it has profoundly influenced both Bulgari’s history and the broader realm of jewellery. From Watches to High Jewelry: The Serpenti’s Evolution The journey of the Serpenti began in … Read more

Watch Now: The History of the World’s Favorite Fabric – Denim

Fashionista with her dog pet, wearing a denim pants while walking in the streets of copenhagen

Let’s dive into the fabulous journey of denim, that ultimate wardrobe staple. From gritty workwear to chic fashion icon, women’s jeans have evolved in the most stylish ways. Buckle up for a fashionable trip down memory lane! Click on the video to get the history of the world’s favourite fabric – denim. Origins: The Birth … Read more

All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

The Rich History of Creole Earrings

the history of creole earring -detail from an old painting with a woman wearing a creole earring

Creole earrings, also known as hoop earrings, have a rich history that spans across time and cultures. The oldest pair of this style was found in Sumerian tombs from 2600 BC, demonstrating their long-lasting appeal​​. The earrings are believed to have had various purposes across cultures, with some seeing them as protective symbols while others … Read more

All About Fashion Weeks around the world 

Zendaya attended Fendi show at Paris Haute Couture Fashion Week-she is wearing a brown Fendi dress and Bulgari Jewellery

Season after season, we follow all the major Fashion Weeks eagerly around the world to see what designers have in store for the next months. The fashion industry and fashionistas from around the globe gather during Fashion Week to watch the spectacular runway shows that make history and set the tone for the colours and … Read more

Loden, The History of the First Performance Fabric.

Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more

A brief history of the Wellington boots

Hunter model sitting on the roof top wearing a transparent rain coat and a rubber boot

In the video above, we tell you the history of the Wellington boots. Where the name comes from, when and how it became fashionable. The Wellington boots, or just Welly, have been an enduring fashion icon for quite a while. It became a must-have shoe for the countryside, on walks and hunts. The late Queen Elizabeth … Read more

Way Before Barbie & Margot Robbie – The History of the Pink

Collage with Margot Robbie who plays Barbie and she is wearing a Prada Pink outfit

Barbie isn’t just a cherished part of my childhood but also plays an essential role in my life as a mother. As the editor of Notorious, I’ve already put the spotlight on the Barbiecore trend back in 2022, and we’ve even created a video diving into the history of the colour pink (I highly recommend … Read more

The most amazing watches of the world

Marie Antoinette and Bregues watch la grand complication

A good watch is much more than just a time-keeper, it is wearing tradition and history on your wrist thanks to complex craftsmanship and engineering. In this post we will talk in depth about the most amazing watches, from their history to their prices. And the world of horology is permeated with history. For example, … Read more

Who Was Chloé From the French Brand Chloé?

vintage photo of Gaby Aghion, the fashion designer behind luxury label Chloe.

Most of the big fashion houses were named after their founders, making the designer’s names live on long after they were gone. So who’s behind the French luxury fashion house Chloé? Was there a Madame or Monsieur Chloé? Behind Chanel, there was Coco Chanel. Dior had Christian Dior. Behind the House of Fendi, there are … Read more

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more

History of Fashion – Birth of the blazer and how to wear it. 

vintage illustration of man wearing a blazer, white trousers, and a straw hat

The Blazer has become one of the most well known and timeless garments worldwide. So much so, that the term is used nowadays to describe almost any kind of jacket, which is not at all correct. The Blazer is a very specific Jacket with a particular purpose. Therefore let’s do a little history of fashion … Read more

The Flapper shoes: a symbol of women’s empowerment Still trendy this fall.

Just by looking at the flapper shoes from the Jazz era, you can tell that a real revolution was taking place, empowering women at the beginning of the 20th century. So, let’s go back hundred years ago to know exactly what is flapper shoes. Understanding the time of flapper shoes The post-war Roaring Twenties put … Read more

The history of Manicure: From 5000 BC to now

Hand with manicured nails, holding a perfume.

Nail art has become an obsession these days. Proof of this is that the hashtag #nails has been posted over 151 million times on Instagram. According to marketing forecasts, The Global Nail Care Market size is expected to reach $13 billion by 2024. So Notorious went after the history of the manicure, whose beginnings date … Read more

The ’90s Giorgio Armani and Donna Karan style is totally now!

Photo by Peter Lindbergh for Donna Karan Campaign from the 90s

To all Madonna’s fans delight, the 90s style is back. Honestly, we’re happy to see again trends such as power suits, plaids, polka dots, overalls, neon colours, buckethats, platformshoes,  turtlenecks and baguette bags, to name a few. Besides all these 90s iconic pieces, two designers shaped the way women dressed in that decade, and their style is still contemporary. I’m … Read more

Fine Art and Spanish fashion designer Balenciaga. The master of all couturiers.

The modern aesthetic of today’s Balenciaga, directed by Demna Gvasalia, is very different from the creations of Cristóbal Balenciaga during his lifetime. In fact, a fantastic exhibition we saw at the Thyssen-Bornemisza Museum in Madrid, showed that Cristóbal Balenciaga, one of the most celebrated fashion designers ever, found inspiration for his creations in Fine Art … Read more