Selma 
The Lyst Index For The 1st Quarter 2025 Is Here Every quarter, the world’s leading fashion shopping platform curates and ranks the brands and products consumers search for and buy the most. The Lyst Index is our go-to thermometer for what’s trending in fashion right now. So, let’s dive into what’s caught the attention and … Read more
Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more
A star both on Instagram and in real life, Camille Charrière is the ultimate Parisian it-girl who charmed London with her je-ne-sais-quoi. And during one of our digital deep-dives, we stumbled upon an interview she gave to Air Mail—the witty, stylish, and tastefully curated digital publication. Surprise, surprise: Camille shared a full list of her … Read more
Comfort and style go hand in hand next season. The collections for Spring Summer 2025 are full of comfortable and stylish Shoes for SS25, with choices that are not only beautiful but also a real treat for your feet. Fashion has been generous this year, from modern flats to stylish orthopaedic shoes. We are seeing … Read more
Dior Autumn 2025 made headlines as Maria Grazia Chiuri unveiled the highly anticipated collection in Kyoto, Japan. The show took place in the magical setting of To-ji Temple, with gardens filled with cherry blossoms. Dior Autumn 2025 celebrated the unique connection between Dior and Japanese culture, a relationship that started in 1953 when Christian Dior … Read more
As the sun shines brighter and the days grow warmer, we all know that wedding season is just around the corner. Love is in the air, and countless couples are about to embark on their marital journeys. But just because weddings are naturally beautiful doesn’t mean that you can forget about the dress code. In … Read more
Wondering what shoes to wear with jeans? The answer depends on the denim cut. Skinny jeans pair best with ballerinas or kitten heels, while bootcut jeans look great with ankle boots or western styles. Straight jeans work with loafers or sandals, and wide-leg jeans call for pointed-toe shoes like pumps or stilettos. This guide breaks … Read more
The skinny jeans comeback is here; let us understand why. Over the past few years, skinny jeans have been competing with Crocs for the title of fashion’s most hated item. Legions of girls on Instagram and TikTok swear they’ll never wear skinny jeans again. But there’s one timeless rule in fashion: never say never. Let’s … Read more
Coronation Day is approaching, and today we’re going to talk about the most stylish royal in the world – none other than King Charles himself. More specifically, we’re going to list King Charles’ favourite fashion brands! Over the years, he has become synonymous with understated elegance and timeless sartorial choices. In this video, we will … Read more
A minimalist runway in a marble quarry? COS just redefined soft power dressing. COS surprised its followers by unveiling a ‘see-now, buy-now‘ runway show in Greece for the official launch of its Spring/Summer 2025 collection. A location favoured by fashion heavyweights—Chanel’s Métiers d’Art (2017), Dior Cruise (2022), and even Jacquemus—but this time, COS took the … Read more
Brief Introduction to Simone de Beauvoir Simone de Beauvoir was a French writer, feminist, social theorist, and existential philosopher, celebrated for shaping feminist literature and influencing the feminist movement of the 20th century. Credited with giving women a ‘voice’, her landmark book “The Second Sex” addresses the oppression of women throughout history. Simone advocated for … Read more
For the past year, I’ve been quietly immersed in a jewellery project. It’s a bit too soon to share all the juicy details, but let’s just say diamonds, gold, and jewellery design have taken over my days—and I love it! Writing about the new jewellery trends for 2025 feels like a natural extension of my … Read more
The Conscious Shopper’s Bag List for 2025 The year 2024 will go down in history as the moment we truly began questioning the business practices behind luxury fashion. The scandals surrounding the production of Dior and Armani bags supposedly “Made in Italy” were just the tip of the iceberg. At the same time, heritage houses … Read more
The Row is the holy grail when it comes to understated luxury. It doesn’t need a logo to be recognised—it perfectly embodies the “if you know, you know” vibe. For me, the secret is in the perfect balance between almost unattainable quality and an effortless, street-fashion design. No wonder The Row’s outfits are trending across … Read more
The pencil skirt is to women what the suit is to men – the ultimate workwear uniform. When we think of the pencil skirt, we picture it in a boardroom at a bank. While tech bros have wiped the suit and tie from the corporate world, women embraced this masculine look as an empowering uniform. … Read more
Discovering Vintage Bag Restoration on TikTok Spending my sabbatical year in France has some fantastic perks—one being how the social media algorithms seem to curate fascinating profiles for me perfectly. On TikTok, I stumbled upon Anna Poetro, who lives in the South of France. Anna runs a charming vintage online shop, but her true passion … Read more
It’s been a week now, and everyone’s still talking about the flop of Disney’s maligned woke remake of Snow White. The film was a disaster with critics and an even bigger disaster at the box office. Here’s a quick rundown of everything that went wrong with Disney’s woke Snow White—and one thing that actually went … Read more
One essential task in spring involves tossing out the old to make space for the new. It’s time for spring cleaning. But we are not here to show you how to declutter your home. Instead, this article is about decluttering your life and detoxing your soul. Spring is an excellent time to think about what … Read more
The Louis Vuitton AW25-26 fashion show unfolded spectacularly at L’Étoile du Nord; a beautifully restored former railway station in Paris. This distinctive setting inspired Creative Director Nicolas Ghesquière to craft a captivating collection, reflecting the diversity and fleeting interactions typical of train stations—people always on the move, each carrying personal dreams in their luggage. Nicolas … Read more
Among luxury brands, the race to create the accessory that will take the audience by storm is serious. If the magic doesn’t happen, heads roll and hearts break. But when a design succeeds, it’s like scoring the goal that gives you the World Cup title. I imagine Maria Grazia Chiuri, creative director at Christian Dior, … Read more
With Season 3 of the addictive series The White Lotus hitting screens again, fashion enthusiasts everywhere have a fresh dose of holiday wardrobe inspiration. Known for its vibrant aesthetics and captivating locations, the series provides plenty of packing ideas for your next stylish escape. The White Lotus’ third season is set in Thailand, and there’s … Read more
Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more
I love taking care of my skin, but my skincare routine is quite simple. In the morning, I use a vitamin C serum, moisturiser, and sunscreen. At night, I have been using retinol along with my favourite moisturiser, Vienna Skincare, for five years. But about a month ago, I decided to switch things up and … Read more