I live in jeans — not only because they are easy and comfortable, but because they remain one of the most flattering trousers ever invented. My holy trinity? Blue, black, and beige. But when Chloé and Phoebe Philo introduced pale pink versions this year, I knew one pair would be entering the rotation. Pink jeans? … Read more
Looking for alternative brands for COS that offer the same minimalist aesthetic and quiet luxury vibe? Our #BestonTikTok series brings you the fashion discoveries from TikTok, for those who don’t have time (or patience) to scroll endlessly. This week, we dive into emerging brands that echo the clean lines, timeless cuts, and elevated basics you … Read more
A smart summer wardrobe is not about buying every trend. For 2026, think breathable fabrics, relaxed cuts, a curated colour palette, and textures that bring depth.
Fashion is going through an identity crisis. Designers, terrified of missing sales targets, are playing it too safe. Which is why recent seasons feel like déjà vu: the same silhouettes, the same muted palettes, the same oversized shoulders and plain T-shirts. If you’re thinking how boring, you’re not alone. But don’t worry, here come some … Read more
The Spring/Summer 2026 season hit the runways hard — full of surprises, creative debuts, and yes, a few viral moments. But the best part? Many of the looks we saw at Paris Fashion Week SS26 can already be worn now. And they are the quintessence of effortless styling.Get ahead before Zara & Co. start dropping … Read more
White dress trend alert! The white dress is emerging as one of the strongest wardrobe pieces of the season. Across Paris, Notorious has been spotting white dresses in the window displays of Sézane, Balzac Paris, Jacquemus, Antik Batik, and other brands that understand what women want to wear when the weather softens. This is more … Read more
Temperatures are rising; as evening lingers a little longer, the warm air reminds me that summer has arrived. This is the time of year that makes me want to simplify my wardrobe the most. I crave light dresses, linen pieces, sandals, and clothes that allow the body to breathe—what about you? But it is better … Read more
The polo shirt is one of the most iconic garments of all time, having made its transition from a sporty piece of clothing to a part of high-end fashion. It is no longer just a shirt worn by tennis or polo players but a staple in any stylish wardrobe. Click on the video above to get … Read more
As the sun shines brighter and the days grow warmer, we all know that wedding season is just around the corner. Love is in the air, and countless couples are about to embark on their marital journeys. But just because weddings are naturally beautiful doesn’t mean that you can forget about the dress code. In … Read more
Zara x Leandra Medine Cohen turns spring style into something sharper and more personal. Less template, more instinct.
Choosing the right pair of jeans says more about your fashion literacy than most people like to admit. Denim is deceptively democratic; everyone wears it, but not everyone wears it well. There is such a thing as the wrong choice. And yes, continuing to wear ultra-skinny jeans with tight leather jackets and ankle boots is … Read more
There is something quietly telling about the way trainers have moved from performance objects to emotional companions. We no longer wear them to run faster, but to move through life with a little more ease. With the Sunny trainer, Jimmy Choo signals a Spring/Summer 2026 shoe trend defined by lightness, femininity, and a quiet ballerina … Read more
The new season is not asking for a full wardrobe replacement. It is asking for better styling, sharper editing, and a little more imagination. Not every woman wants to greet spring by panic-buying an entirely new wardrobe. In fact, most of us do not need more clothes. We need a better eye. We need to … Read more
Bags are the best assets in the high–low style game. One good bag can update your wardrobe while keeping what you already own. They elevate a normal outfit by lending sophistication — or add a playful note without turning you into a costume. So let’s look at the shapes and colours that will define Bags … Read more
When French-Romanian actress Anamaria Vartolomei stepped onto the Cannes red carpet in May, she didn’t just bring elegance, she brought presence. Wearing her hair cropped short and styled with sleek, almost sculptural precision, the Chanel ambassador reminded everyone that femininity has many faces and not all of them have long, flowing locks. In a world … Read more
Jewellery as a style signature is the easiest way to look well-edited without buying a new wardrobe. Same jeans, same white shirt, same trench, but the jewellery decision changes the whole message. It shifts the focal point, adjusts proportions, and tells people who you are before you’ve even ordered your coffee. The good news for … Read more
When it comes to bags, I pay attention. A handbag is never just storage. It is posture. It is rhythm. It is what a woman chooses to carry into the world. The Loro Piana bags for Spring/Summer 2026 arrive at a moment when luxury is being quietly redefined. Less noise. Fewer logos. More substance. And … Read more
There’s a moment, just before winter truly begins, when the mountains start calling, and honestly, who can resist? The crisp air, the crunch of fresh snow, that first coffee before hitting the slopes. Skiing isn’t just a sport; it’s a ritual of elegance. Ever since Brigitte Bardot, Audrey Hepburn, and Gianni Agnelli turned Gstaad and … Read more
There is something quietly telling about the way Alexander Skarsgård appears on a red carpet. He does not rush the moment, nor does he attempt to dominate it. At the Sundance Film Festival, for the premiere of his new film Wicker, Skarsgård arrived in a custom full look by COS, and once again reminded us … Read more
This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €28,000 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more
At a moment when luxury houses are quietly rethinking who they speak to and how, Dior has made a deliberate, intelligent choice. The maison has named Josh O’Connor as its new Dior Ambassador, aligning him with the vision of Creative Director Jonathan Anderson. This is not about hype. It is about tone, depth, and emotional … Read more
Prada arguably owns the most magical Christmas campaign of 2025. A cinematic road trip through snowy mountains and whisper-quiet forests, the film follows a group of friends whose journey becomes a tender story of return, the emotional act of going home.Inspired by this feeling that so many of us live every December, we created a … Read more
Bhavitha Mandana Chanel show—remember this phrase, because it marks a turning point in fashion history. At the latest Chanel Métiers d’Art show in New York, staged in an abandoned subway station, the first figure stepping out of a train carriage wasn’t a Parisienne, a Hollywood starlet, or a runway veteran.It was Bhavitha Mandana, 25 years … Read more