Christmas Games – The Ultimate Prada Gifts For Her and Him

collage with two photos showing three models around a table celebrating Christmas in a company of a robot - prada christmas campaign

Isn’t Christmas the perfect excuse to gather around a game table or deal a hand of cards? Well, it seems Prada agrees with us. Its latest Christmas campaign marries the quaint charm of board and card games with the festive spirit of the holiday season, celebrating the joys of togetherness. Prada beautifully captures the nostalgia … Read more

Christmas Getaways: What to Pack For the Magic of the Season

A model wearing a black dress and a sequined hairband is opening the door of a hotel room, looking inviting to the camera

The magic of Christmas isn’t just found in the gifts under the tree or the sparkly decorations but also in the allure of unique destinations. Whether seeking out snow-covered landscapes that look straight out of a fairy tale or finding a serene spot to reflect and celebrate away from the usual hustle, travelling during Christmas … Read more

Carolyn Bessette-Kennedy’s Iconic Wardrobe on Sale at Sotheby’s

The chic Carolyn Bessette Kennedy.

Fashion vintage lovers, brace yourselves. Sotheby’s Fashion Icons sale on December 17 is turning heads with three showstopping pieces from Carolyn Bessette-Kennedy’s iconic wardrobe. These aren’t just clothes; they’re relics of minimalist perfection. A faux leopard fur coat, a classic Prada staple, and a Yohji Yamamoto jacket are up for grabs—though let’s be honest, “grabs” … Read more

#BuyBetter – Timeless Coats to Invest in This AW24-25

collage with four AW24-25 classic and timeless coats

Let’s explore the fresh coat silhouettes for Autumn/Winter 24-25! We’ve taken inspiration directly from the runways but with a focus on timeless pieces. Yes, we’re talking about new shapes that will last beyond the trends. Confused? Don’t worry, let’s break it down: being timeless doesn’t mean sticking to the classics. A timeless coat has a … Read more

The Iconic Penny Loafer Became a Bag – Meet The Miu Miu Penny Bag

The new Miu Miu Penny Bag in Brown leather

These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more

#CloseEyeOn – Magda Butrym, a Fresh Air on Polish Fashion

Magda Butrym model wearing a faux fur coat and a red beanie with a crystal brooch looks at the camera

The #CloseEyeOn series highlights fashion brands you need to know. These are labels that are absent from the typical high streets and not part of major fashion conglomerates like LVMH or Kering Group. Today, let’s explore Warsaw-based Magda Butrym, founded in 2014. In just ten years, Magda has climbed from an LVMH Prize finalist to … Read more

Prada AW24 – Fashion as the Thread Weaving History

Collage with three looks from the Prada Aw24 runway at Milan Fashion Week

Miuccia Prada stands out as the sole fashion designer of our era capable of melding beauty, elegance, and femininity with an intellectual and political narrative. Alongside her co-creative director, Raf Simons, Prada has consistently topped the charts as one of the most coveted fashion brands among consumers. The Prada AW24 collection unveiled at the latest … Read more

Resort 2025 Highlights – Choose the Trends That Suit Your Style

collage with four models from the resort 2025- givenchy, sportmax, louis vuitton, gucci

The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more

Fashion-Forward Radar: Why You Need a Fishing Vest

Collage with four models wearing a fishing vest from Prada, Louis Vuitton, Martine Rose and Needles SS24

Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more

Wish List Treat – Miu Miu SS24 Shoes from Sneakers to Loafers

A pair of Miu Miu SS24 sneakers in collaboration with new balance, stays on the floor beside a bed

What leaps to mind at the dawn of a new season? Or rather, what fresh addition do you crown your wardrobe with for a complete overhaul? For me, it’s unequivocally shoes! The moment the last snowflake dissolves, my stride towards spring is propelled by footwear – and decidedly not boots. The Miu Miu SS24 shoes … Read more

Sunglasses Trends 2024 – A Secret Weapon to Update Your Outfit  

photo of a female model wearing a thick round frame sunglasses from COS x Linda Farrow

Sunglasses aren’t just an accessory; they’re your outfit’s secret weapon. Picture this: you step out in a simple look, throw on a pair of shades, and voilà, you’re suddenly serving major style vibes. Whether you’re channelling your inner romantic, glam queen, retro diva, or sci-fi enthusiast, the right pair of sunglasses can take your look … Read more

The Wertheimers, the family behind luxury brand Chanel

collage models on Chanel SS22 runway show in Paris Fashion Week

The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more

The Golden Globes 2024 – A Cinematic Runway Show

Emma stone at Golden Globes 2024 when she won best actress for the film Poor Things

Imagine if the Oscars and Paris Fashion Week had a love child – that’s the Golden Globe Awards for my film producer daughter and me, a fashion writer. It’s not just an awards show; it’s the Super Bowl for those who speak in couture and camera angles. Keep reading to see the most amazing snapshots … Read more

Skiing in Zermatt? Then This Loro Piana Pop-Up Store is For You.

Loro Piana model wearing a neutral colour winter outfit looking through the window to the mountains in Zermatt

Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going … Read more

Fashion Recap – The Highlights from All Fashion Weeks SS24

Collage showing 8 trendy looks from all fashion weeks ss24

Fashion Month has finally wrapped up, and it’s time to dish on the juiciest deets from the runway. You know how it is – it takes a hot minute to digest all those shows, thousands of pics, and an avalanche of ideas that the SS24 collections brought to the table. Fashion, it’s a wild ride, … Read more

20 Must-Have Styling Tricks for AW23-24

Styling Tricks for AW23-24 -carolyn bessette kennedy

Notorious is hot on the heels of the trends you absolutely need in your wardrobe for AW23-24. Sure, we’ve already chatted about the game-changing colours and shoes. But that’s just the tip of the iceberg. We’ve also sifted through the cream of the crop from fashion weeks in London, Milan, and Paris. But, drumroll please, … Read more

#WinterFix: How to Wear That Grey Pullover, Runway-Style

collage with a tory burch model wearing a grey pullover and a striped shirt

This winter, it’s all about being savvy with our sartorial choices to update our wardrobe intelligently. And guess what’s topping the must-have list? Yep, the grey pullover. From V-necks to turtlenecks, this cosy piece has been strutting its stuff on nearly every AW23-24 runway. If you’re aiming for that timeless, chic vibe, the grey pullover … Read more

Men’s Jewellery: How Guys Are Wearing Brooches and Pearls

Jon Kortajarena in the Cannes Festival wearing a black tie and a brooch from Bulgari

Gone are the days when men’s jewellery was all about watches and cufflinks, maybe a signet ring or a religious medallion if you were feeling fancy. But hold the phone—men’s jewellery is now one of the hottest trends out there. We’re talking brooches, diamond rings, and even pearl necklaces. According to data by Lyst, searches … Read more

10 Fashion Trends AW-23/24 Emerged at Milan Fashion Week

collage with looks of runways from Milan Fashion Week AW 23

Milan fashion week is one of the most important events on the fashion calendar. Brands like Prada, Fendi, Giorgio Armani, and Missoni are the engines of the industry that created the “Made in Italy” stamp. Craftsmanship, opulence, elegance, and luxury are some of the qualities that make Italian fashion so popular worldwide. And Milan Fashion … Read more

Gucci or Guccy – How to Know if Your Bag is Real or Fake 

How to know if it's a real or fake Gucci bag?

At Notorious Mag, we’ve noticed the vintage and secondhand market isn’t just booming—it’s positively thriving! Consumers are now all about that ‘pre-loved’ life, firmly believing it’s the ultimate sustainable flex. And let’s get real: with the economy doing a rollercoaster ride and inflation playing peek-a-boo, platforms like Vestiaire Collective and The Real Real are becoming … Read more

Mui Miu Malibu Club – Juice Photos and Facts About ‘Bu’

Gigi Hadid on the Malibu Pier wearing a black dress and white bag from Miu Miu

Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to … Read more

As Seen at Dior and Co, Pearls Are Trendier Than Ever

Simone Rocha look for AW 2020/2021 with pearls

Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more