It’s still cold outside, but fashion has already shifted its gaze forward. Miu Miu Prelude 2026 is exactly what its name suggests: a soft opening, a wardrobe overture that prepares us for spring without denying winter. And if there is one house that reliably captures the feeling of a season before it officially arrives, it … Read more
We’re deep into autumn and heading fast toward winter, the official season of lunches, dinners, and cocktail parties. After fashion week’s creative storm, we’re ready to experiment. What’s clear from the SS26 collections is that nothing has changed dramatically, except maybe at Dior and Chanel. Minimalism still rules. Neutrals and generous cuts remain the safest … Read more
What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more
The Luxury Industry’s Game of Musical Chairs Why We Made This Video The game of musical chairs in fashion was so intense at the end of 2024 and the beginning of 2025 that no one seems to know who is working where anymore. That’s why we’ve come to your rescue with this video: a clear … Read more
The much-anticipated MIU MIU UPCYCLE COLLECTION 2025 has officially landed, and it did so in style, with a global preview hosted at Miu Miu’s brand-new flagship store in London. Created in collaboration with Academy Award-winning designer Catherine Martin, this season’s collection is a celebration of vintage fashion, sustainable values, and unapologetic femininity. What Makes the … Read more
Dior Autumn 2025 made headlines as Maria Grazia Chiuri unveiled the highly anticipated collection in Kyoto, Japan. The show took place in the magical setting of To-ji Temple, with gardens filled with cherry blossoms. Dior Autumn 2025 celebrated the unique connection between Dior and Japanese culture, a relationship that started in 1953 when Christian Dior … Read more
Comfort and style go hand in hand next season. The collections for Spring Summer 2025 are full of comfortable and stylish Shoes for SS25, with choices that are not only beautiful but also a real treat for your feet. Fashion has been generous this year, from modern flats to stylish orthopaedic shoes. We are seeing … Read more
Prada and National Geographic CreativeWorks join forces once again to explore the intersection of humanity and the environment in their second collaborative film. This time, Benedict Cumberbatch embarks on a journey to Bodø, Norway, to investigate the impact of human activity on the delicate acoustic environment of the ocean. Yes, plastic is not the ocean’s … Read more
Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more
The Conscious Shopper’s Bag List for 2025 The year 2024 will go down in history as the moment we truly began questioning the business practices behind luxury fashion. The scandals surrounding the production of Dior and Armani bags supposedly “Made in Italy” were just the tip of the iceberg. At the same time, heritage houses … Read more
The Row is the holy grail when it comes to understated luxury. It doesn’t need a logo to be recognised—it perfectly embodies the “if you know, you know” vibe. For me, the secret is in the perfect balance between almost unattainable quality and an effortless, street-fashion design. No wonder The Row’s outfits are trending across … Read more
The pencil skirt is to women what the suit is to men – the ultimate workwear uniform. When we think of the pencil skirt, we picture it in a boardroom at a bank. While tech bros have wiped the suit and tie from the corporate world, women embraced this masculine look as an empowering uniform. … Read more
Let’s explore the fresh coat silhouettes for Autumn/Winter 24-25! We’ve taken inspiration directly from the runways but with a focus on timeless pieces. Yes, we’re talking about new shapes that will last beyond the trends. Confused? Don’t worry, let’s break it down: being timeless doesn’t mean sticking to the classics. A timeless coat has a … Read more
The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more
Fashion vintage lovers, brace yourselves. Sotheby’s Fashion Icons sale on December 17 is turning heads with three showstopping pieces from Carolyn Bessette-Kennedy’s iconic wardrobe. These aren’t just clothes; they’re relics of minimalist perfection. A faux leopard fur coat, a classic Prada staple, and a Yohji Yamamoto jacket are up for grabs—though let’s be honest, “grabs” … Read more
These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more
The #CloseEyeOn series highlights fashion brands you need to know. These are labels that are absent from the typical high streets and not part of major fashion conglomerates like LVMH or Kering Group. Today, let’s explore Warsaw-based Magda Butrym, founded in 2014. In just ten years, Magda has climbed from an LVMH Prize finalist to … Read more
Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more
Sunglasses aren’t just an accessory; they’re your outfit’s secret weapon. Picture this: you step out in a simple look, throw on a pair of shades, and voilà, you’re suddenly serving major style vibes. Whether you’re channelling your inner romantic, glam queen, retro diva, or sci-fi enthusiast, the right pair of sunglasses can take your look … Read more
The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more
This winter, it’s all about being savvy with our sartorial choices to update our wardrobe intelligently. And guess what’s topping the must-have list? Yep, the grey pullover. From V-necks to turtlenecks, this cosy piece has been strutting its stuff on nearly every AW23-24 runway. If you’re aiming for that timeless, chic vibe, the grey pullover … Read more
Gone are the days when men’s jewellery was all about watches and cufflinks, maybe a signet ring or a religious medallion if you were feeling fancy. But hold the phone—men’s jewellery is now one of the hottest trends out there. We’re talking brooches, diamond rings, and even pearl necklaces. According to data by Lyst, searches … Read more
At Notorious Mag, we’ve noticed the vintage and secondhand market isn’t just booming—it’s positively thriving! Consumers are now all about that ‘pre-loved’ life, firmly believing it’s the ultimate sustainable flex. And let’s get real: with the economy doing a rollercoaster ride and inflation playing peek-a-boo, platforms like Vestiaire Collective and The Real Real are becoming … Read more