CPHFW AW25 – The 9 Chicest Scandinavian Fashion Brands

collage with 4 of the 9 chicest scandinavian fashion brands - SS25

New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be … Read more

All About Fashion Weeks around the world 

Zendaya attended Fendi show at Paris Haute Couture Fashion Week-she is wearing a brown Fendi dress and Bulgari Jewellery

Season after season, we follow all the major Fashion Weeks eagerly around the world to see what designers have in store for the next months. The fashion industry and fashionistas from around the globe gather during Fashion Week to watch the spectacular runway shows that make history and set the tone for the colours and … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

Mary Quant, the creator of the miniskirt, passed away

Models wearing Mary Quant designs ad the designer showing a yellow boot she created

The English fashion designer, Mary Quant, holds a significant and unique place in the history of fashion. As the creator of the miniskirt in the early 1960s, she developed a fashion influenced by pop culture and was responsible for the so-called Youthquake. Today, on April 13th, she left us at the age of 93. But … Read more

Copenhagen Fashion Week: The most colourful and fun Street Style 

Fun and colourful fashionista at Copenhagen Fashion Week 22-wearing pink and green pullover and statement pink heart sunglasses

Copenhagen Fashion Week happened from 1 to 3 February, where Scandinavian designers presented their Autumn/Winter 2022 collections. During these three days on the streets of the capital of Denmark, we saw the most colourful and fun street style of all fashion weeks. Strong colour combinations, lots of prints and neon details are the keywords that … Read more

Best of street style from London, Milan and Paris Fashion week

Kristen Stewart front row Chanel SS22 Show

A rundown of the styles we love from the Fashion Week shows this year. Fashion Week season is one of the best times to be a fashion lover. For one, observing and appreciating the artistry of designers showing collections in London, Milan, Paris, and more is incredibly exciting. It’s also a wonderful time to see … Read more

Copenhagen street style: fall wardrobe inspiration Pre-fall looks.

A stylish influencer on the streets of Copenhagen Fashion Week.

We couldn’t be more thrilled to see the whole fashion circus starting with Copenhagen Fashion Week. In this article, we bring you a selection of the best Copenhagen street style inspiration during fashion week. And as we expect from the Scandinavians, CPHFW SS22 is again all about joy and vibrant colours. CPHFW has not only … Read more

What to wear in Greece inspired by Dior Cruise 22 Golden summer.

Collage with three looks from Dior Cruise 22 collection showed in Greece

As I started choosing a capsule wardrobe to wear during the week I will spend at some friends’ place in Greece; I realized that Dior Cruise 22 is the perfect summer outfit inspiration. Maria Grazia Chiuri showed her Dior Cruise 22 collection at the ancient Panathenaic Stadium in Greece. Chiuri chose the stadium as she’s … Read more

Decoding Prince Philip, Duke of Edinburgh’s style Elegance is a real legacy.

showing Duke of edinburg_style sitting on a chair in front at a fireplace

In these last days where the world has watched the dignified and beautiful ceremony of Prince Philip’s funeral, and we have come closer to know who this man really was, it is easier to understand how he presented himself and dressed. In that sense, let us have a closer look at Duke of Edinburgh’s style … Read more

Is there life for Fashion after Brexit? What's next?

Street style photo at London Fashion Week, what's next after Brexit?

For long, the British capital’s burning question has been: Is there life for brands and London Fashion Week after Brexit? But with the advent of COVID-19, most of the worries about Brexit have shifted. And now that the U.K. is finally out of the E.U., the British fashion industry is optimistic about life after Brexit. … Read more

Italian fashion brands created their collections SS21 for a new muse: Italy

Collage_Valentino_SS21_MilanFashionWeek

Milan Fashion Week SS21 was one of the most emotional fashion weeks this season. Italian fashion brands and designers created their collections for a new muse: Italy. On Sunday, Valentino was the last big name to present its SS21 collection. It was the first time that the luxury Italian house showed a collection in Milan … Read more

Nørrebro, Copenhagen’s coolest area House of Samsøe Samsøe

samsoe and samsoe model buying in the market food of Norrebro, Copenhagen's bohemian neighbourhood.

As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more

Ozwald Boateng, Ghanaian heritage on Savile Row Bold, colourful tailoring.

Fashion designer Ozwald Boateng adjusting his tie.

I remember when I was living in London in the ’90s, and suddenly, everyone was talking about Ozwald Boateng, this handsome tailor who made incredibly well-cut suits with bright-coloured lining. Born in London to Ghanaian parents, Boateng was the youngest tailor to open a shop on the prestigious Savile Row. It was impressive to see … Read more

Mode Suisse Edition 16 The highlights. 

Notorious was invited to Mode Suisse edition 16, which took place in Zurich and presented in New York, Paris and Genf. Watch here the fashion brands and people who make Mode Suisse the biggest fashion event in Swiss. As explained by Yannick Aellen, the creator of the event, Mode Suisse presents, interconnects and discusses Swiss … Read more

Office Outfit Inspired by New York Fashion Week Timeless and elegant workwear.

street style photo of a fashionista wearing a cobalt blue dress as inspiration for office outfit

New York Fashion Week kicks off today, and we’re looking forward to seeing what designers will present on the catwalk but also the street style during NYFW, which is always a fantastic source of office outfit inspiration. When we think of New York Fashion Week, the first that comes to mind is a woman who is … Read more

PFW kicks off: get to know the younger designers

Model on the runway of Y/Project at Paris Fashion Week

Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent, … Read more

Best street style during London Fashion Week

famous instagram dolly_pawton, the dog, sits at a restaurant table in London in front a big plate of fish and chips

The fashion caravan arrived in London, bringing fashionistas, models, designers, fashion lovers, and of course, the best street style photographers! What happens in the streets around the fashion shows and fashion events is still the best inspiration for what we will be wearing next. London, specifically, is a city with an essential history of street … Read more

MQ Vienna Fashion Week talked with Notorious Mag About fashion, designers, dos and don'ts!

MQ_Vienna_Fashion_Week_talked_to_Notorious_Mag

MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than … Read more

What happened this week while we were having manicure.

we were having manicure

This week is full of great music and fashion. As we told you before, Copenhagen Fashion Week is one of the coolest fashion weeks. We loved seeing what the Scandinavian designers showed from the 6th to 9th August. In the birthplace of Mozart, the Salzburger Festspiele is going strong. The festival started on 20th July … Read more