CPHFW AW25 – The 9 Chicest Scandinavian Fashion Brands

collage with 4 of the 9 chicest scandinavian fashion brands - SS25

New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be … Read more

13 Chic Dining Spots – When in Paris, Eat Like a Parisian

Paris, often called the City of Love and the City of Light is a culinary haven with endless dining options. Recently, it has also embraced the nickname “Paname,” a trendy term that means’ huge’ among the city’s chic residents. Navigating Paris’s huge dining scene can be daunting, but fear not—I’ve curated a list of the … Read more

The Wertheimers, the family behind luxury brand Chanel

collage models on Chanel SS22 runway show in Paris Fashion Week

The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more

All About Fashion Weeks around the world 

Zendaya attended Fendi show at Paris Haute Couture Fashion Week-she is wearing a brown Fendi dress and Bulgari Jewellery

Season after season, we follow all the major Fashion Weeks eagerly around the world to see what designers have in store for the next months. The fashion industry and fashionistas from around the globe gather during Fashion Week to watch the spectacular runway shows that make history and set the tone for the colours and … Read more

Wild West Weekly – Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Fashion Heritage – 8 Exceptional Haute Couture Ateliers

Kaia Gerber opening the Haute Couture Fall Winter 2023 for Valentino, wearing a white shirt and a oversized earrings

Haute couture is a realm of fashion with boundless imagination, where everything that stems from dreams can be brought to fruition. Behind this luxurious and exclusive affair, eight exceptional Haute Couture ateliers tirelessly toil day and night. These ateliers are the backbone of the high fashion industry, the artisans who transform sketches and musings into … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

All About Karl Lagerfeld’s Sharp Tongue and His Legacy 

Karl Lagerfeld wearing a black tie and chanel jewellery in the opening of Fendi store in Italy

The fashion world is buzzing with excitement as the theme for the 2023 Met Gala has been announced – Karl Lagerfeld, A Line of Beauty. This year, the world’s biggest fashion event will pay tribute to one of the industry’s most iconic and influential designers of all time. In this article, we’ll take a closer … Read more

Mary Quant, the creator of the miniskirt, passed away

Models wearing Mary Quant designs ad the designer showing a yellow boot she created

The English fashion designer, Mary Quant, holds a significant and unique place in the history of fashion. As the creator of the miniskirt in the early 1960s, she developed a fashion influenced by pop culture and was responsible for the so-called Youthquake. Today, on April 13th, she left us at the age of 93. But … Read more

5 street style outfits from Paris Fashion Week you’ll want to have 

Photographers shooting the best street style outfits at Fashion Week.

The romantic streets of the French capital became the stage for fashionistas and trendsetters to showcase their style in fantastic outfits during Paris Fashion Week Fall/Winter 2022. From classic French girl style to vibrant and unconventional pieces, here are our top five street style outfits that we’re sure you’ll want to have for spring and … Read more

Copenhagen street style: fall wardrobe inspiration Pre-fall looks.

A stylish influencer on the streets of Copenhagen Fashion Week.

We couldn’t be more thrilled to see the whole fashion circus starting with Copenhagen Fashion Week. In this article, we bring you a selection of the best Copenhagen street style inspiration during fashion week. And as we expect from the Scandinavians, CPHFW SS22 is again all about joy and vibrant colours. CPHFW has not only … Read more

What to wear in Greece inspired by Dior Cruise 22 Golden summer.

Collage with three looks from Dior Cruise 22 collection showed in Greece

As I started choosing a capsule wardrobe to wear during the week I will spend at some friends’ place in Greece; I realized that Dior Cruise 22 is the perfect summer outfit inspiration. Maria Grazia Chiuri showed her Dior Cruise 22 collection at the ancient Panathenaic Stadium in Greece. Chiuri chose the stadium as she’s … Read more

Italian fashion brands created their collections SS21 for a new muse: Italy

Collage_Valentino_SS21_MilanFashionWeek

Milan Fashion Week SS21 was one of the most emotional fashion weeks this season. Italian fashion brands and designers created their collections for a new muse: Italy. On Sunday, Valentino was the last big name to present its SS21 collection. It was the first time that the luxury Italian house showed a collection in Milan … Read more

Nørrebro, Copenhagen’s coolest area House of Samsøe Samsøe

samsoe and samsoe model buying in the market food of Norrebro, Copenhagen's bohemian neighbourhood.

As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more

Ozwald Boateng, Ghanaian heritage on Savile Row Bold, colourful tailoring.

Fashion designer Ozwald Boateng adjusting his tie.

I remember when I was living in London in the ’90s, and suddenly, everyone was talking about Ozwald Boateng, this handsome tailor who made incredibly well-cut suits with bright-coloured lining. Born in London to Ghanaian parents, Boateng was the youngest tailor to open a shop on the prestigious Savile Row. It was impressive to see … Read more

Mode Suisse Edition 16 The highlights. 

Notorious was invited to Mode Suisse edition 16, which took place in Zurich and presented in New York, Paris and Genf. Watch here the fashion brands and people who make Mode Suisse the biggest fashion event in Swiss. As explained by Yannick Aellen, the creator of the event, Mode Suisse presents, interconnects and discusses Swiss … Read more

Office Outfit Inspired by New York Fashion Week Timeless and elegant workwear.

street style photo of a fashionista wearing a cobalt blue dress as inspiration for office outfit

New York Fashion Week kicks off today, and we’re looking forward to seeing what designers will present on the catwalk but also the street style during NYFW, which is always a fantastic source of office outfit inspiration. When we think of New York Fashion Week, the first that comes to mind is a woman who is … Read more

Paris Haute Couture: A look at the latest Dior Jewellery Collection Haute Jewellery.

model wearing two rings and one earring from the Gem Dior collection by Victoire de Castellane.

As Paris Haute Couture kick starts, all eyes are on the French luxury houses and, of course, the fabulous jewellery that adorns the designers’ creations. This year, we have an special interest in the latest Victoire de Castellane jewellery collection for Dior. Haute couture and Haute Jewellery Since 2010, Haute Couture’s official calendar has hosted … Read more

Notorious highlights of Resort 2020 Ready to go on a cruise?

While most people are busy getting ready for Christmas and ski vacations, we’re already dreaming about what to wear on Mediterranean cruises, and winter escapes to warm beaches, which brings us to look at the highlights of the Resort 2020 collections. Even if you’re not taking a break from winter, you can start choosing your … Read more

PFW kicks off: get to know the younger designers

Model on the runway of Y/Project at Paris Fashion Week

Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent, … Read more

Best street style during London Fashion Week

famous instagram dolly_pawton, the dog, sits at a restaurant table in London in front a big plate of fish and chips

The fashion caravan arrived in London, bringing fashionistas, models, designers, fashion lovers, and of course, the best street style photographers! What happens in the streets around the fashion shows and fashion events is still the best inspiration for what we will be wearing next. London, specifically, is a city with an essential history of street … Read more

MQ Vienna Fashion Week talked with Notorious Mag About fashion, designers, dos and don'ts!

MQ_Vienna_Fashion_Week_talked_to_Notorious_Mag

MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than … Read more