The History of the Trench Coat – From The Trenches to the Streets

Fashion show goers wearing a timeless staple, the trench coat.

What do Hollywood’s Humphrey Bogart, Kate Middleton, the Duchess of Cambridge, Audrey Hepburn, Kate Moss and the British military officers have in common? The timeless trench coat; fashion’s most iconic and enduring classic. Although the quintessential British garment is synonymous with chicness and sophistication today, it first became famous over a hundred years ago in … Read more

CPHFW AW25 – The 9 Chicest Scandinavian Fashion Brands

collage with 4 of the 9 chicest scandinavian fashion brands - SS25

New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be … Read more

#BuyBetter – Timeless Coats to Invest in This AW24-25

collage with four AW24-25 classic and timeless coats

Let’s explore the fresh coat silhouettes for Autumn/Winter 24-25! We’ve taken inspiration directly from the runways but with a focus on timeless pieces. Yes, we’re talking about new shapes that will last beyond the trends. Confused? Don’t worry, let’s break it down: being timeless doesn’t mean sticking to the classics. A timeless coat has a … Read more

#CloseEyeOn – Handsome Stockholm Gloves, The Accessory N°1 of the Season

collage with five models of long leather gloves from the brand Handsome Stockholm

We’re not talking about your usual cosy winter gloves here. This season, it’s all about gloves with serious drama. Sure, they keep your hands warm, but they do so much more – gloves AW24-25 take your outfit to the next level. These gloves aren’t just an accessory; they’re a statement. And out of all the … Read more

#BeautyTok – 4 Autumn Beauty Trends to Boost Your Mood

collage with two women wearing a long ponytail bejewelled with metal hair cuffs

October is a brilliant month. We’ve made it through the back-to-school or back-to-work chaos – phew! Plus, the weather is just right for breaking out coats and boots, and let’s be honest, that’s enough to put anyone in a good mood. But what could make Autumn even better? Well, nothing quite like a good TikTok … Read more

The Iconic Penny Loafer Became a Bag – Meet The Miu Miu Penny Bag

The new Miu Miu Penny Bag in Brown leather

These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more

#CloseEyeOn – Marfa Stance Luxury Multifunctional Coats

Latest Marfa Muse trio, model Jan De Villeneuve and her daughters Daisy and Poppy photographed in their garden home

Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand … Read more

6 Pieces from Mango to Unlock Your Autumn Wardrobe

Temperatures are already dropping; as evening falls, the fresh air reminds me that autumn has arrived. This is the time of year that makes me want to buy new clothes the most. I crave autumn and winter attire more than summer ones—what about you? But it’s better to hold back because #BuyLess and #BuyBetter are … Read more

5 Essential Body Oils Straight from French Pharmacies

notorious editor in chief standing in front of a French Pharmacie

If you’re in the loop, you’d know that Notorious is currently soaking up the vibes in France. As we saunter through Paris, we’ve turned our attention to the crème de la crème of body oils you can find in local French pharmacies. If you’ve been scrolling through TikTok, you’ve likely caught wind of the allure … Read more

#BuyBetter – The Final Top List of Exclusive Vintage Shops in Paris

Pia, daughter of selma von schonburg, in paris while hunting for the best vintage shop in paris

Our fashion editor at Notorious Mag is spending a year in France, predominantly in Paris. Tough life, Selma. With a notebook in one hand and a pile of shopping bags in the other, Selma and her daughter Pia have compiled an enviable list of exclusive vintage shops in Paris.So, if you are planning a weekend … Read more

The Wertheimers, the family behind luxury brand Chanel

collage models on Chanel SS22 runway show in Paris Fashion Week

The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more

10 Ways to Wear Leggings and Fall in Love With Them Again 

Mango models showing different ways to wear leggings

Never utter ‘never again,’ particularly in the realm of fashion trends. Leggings are making a steady return, favoured by the style-savvy on Instagram. This resurgence aligns perfectly with the comeback of skinny and slim-fit denim, making a compelling case for leggings. They offer the sleek appearance of slim-fitting trousers while providing unmatched comfort. Stay with … Read more

Man about town: All you want to know about Dandy style 

collage with the runway looks Prada AW24 menswear- the new dandy aesthetic

When discussing the Dandy style, we naturally think of the flamboyant Irish playwright Oscar Wilde, velvet jackets and romantic shirts with frills and lace that defied 18th and 19th-century men’s fashion. Today, thanks to brands like Prada, Gucci, Louis Vuitton and Fursac, dandy clothing is contemporary. And pretty much wearable. So, keep scrolling to understand … Read more

Understanding the stitches of your fisherman sweater 

Fisherman sweater and a rolex

The King-of-Cool Steve McQueen, President John F. Kennedy, Elvis Presley, Robert Pattinson, Captain America‘s Chris Evans and most stylish men all have one thing in common: The fisherman sweater. Also known as an Aran sweater, the hand-stitched pullover is famous for its intricate patterns. Did you know that behind the stitches of your fisherman sweater, … Read more

Nicht essbare Gelüste: die besten Outfits in Schokoladenbraun 

Woman wearing a fal outfit in chocolate brown; cap, blazer and turtle neck in matching dark brown colours.

Ich werde nie müde, Schwarz zu tragen, aber es gibt eine andere Lieblingsfarbe für den Winter in meinem Kleiderschrank; ein Farbton, der so köstlich aussieht wie sein Name, Schokoladenbraun. Unser nicht essbares Verlangen besteht aus dunkelbraunen Stücken, die fabelhaft und raffiniert aussehen. In diesem Artikel sehen Sie Inspirationen, wie man das schicke Schokoladenbraun trägt und … Read more

6 Classic Styles: Far From Boring 

collage showing six classic outfits that are not boring

Many people think that dressing in a classic style means wearing boring clothes, but this couldn’t be further from the truth. The top AW 23-24 current trends dictated not only by Fashion Weeks but also street style, Instagram and TikTok can help you revisit classic looks creating contemporary silhouettes with a twist. In other words, … Read more

Paris Chooses White Jeans as the Chicest Transitional Look 

Parisian walking in the streets wearing a white jeans

In the streets of Paris, we’re already seeing that the height of summer has passed, and more and more Parisian wardrobes reflect the beginning of fall. Instead of the lazy summer days, we’re witnessing outfits tailored for the office and university. One garment that transcends age and style is the white jeans. It’s the centrepiece … Read more

#CloseEyeOn – Aisling Camps x Mama Farm, Isabella Rossellini’s Fashion Brand

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more

As Seen at Dior and Co, Pearls Are Trendier Than Ever

Simone Rocha look for AW 2020/2021 with pearls

Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider … Read more

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more

Emma Mackey is The Face of Casablanca Brand Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more