Emily in Paris Style: Sylvie Grateau Is The Chicest in Season 4

Sylvie Grateau_Philippine Leroy-Beaulieu_wearing a faux fur coat and a Tods bag

Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more

Neo-Romanticism in Shades of Pink: A Winter 24/25 Runway Revelation

collage with romantic pink looks from winter 24/25 runway Paris- Chanel, Chloe, Dries van Noten and Loewe

Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends while you enjoy your summer vacation, shall we? … Read more

24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

The Brand Behind Jackie O, Le Corbusier & Saint Laurent’s Glasses. Meet Maison Bonnet.

Two tortoise pieces and a reading glasses made with the same material from the luxury house Maison Bonnet Glasses

Besides their excellent taste and signature styles, the French fashion designer Yves Saint Laurent, the architect Le Corbusier, and style muse Jacqueline Kennedy Onassis have in common their choice of eyewear brand as they all wore glasses and sunglasses made by Maison Bonnet. The family-owned Parisian specs brand has been famous for crafting made-to-measure glasses … Read more

The Wertheimers, the family behind luxury brand Chanel

collage models on Chanel SS22 runway show in Paris Fashion Week

The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more

Exploring French Vintage Sales: Salle de Ventes and Brocantes

A woman show to the camera a red embroidered caftan from a French Vintage sales

French culture, style, and sophistication find expression in unique ways, particularly through the institutions of “Salle de Ventes” and “Brocantes.” These hubs, bridging the past and present, embody France’s deep connection to history, aesthetics, and elegance. Have a look at the video where we explore some French Vintage Sales! The Historical Connection Salle de Ventes, … Read more

Paris Chooses White Jeans as the Chicest Transitional Look 

Parisian walking in the streets wearing a white jeans

In the streets of Paris, we’re already seeing that the height of summer has passed, and more and more Parisian wardrobes reflect the beginning of fall. Instead of the lazy summer days, we’re witnessing outfits tailored for the office and university. One garment that transcends age and style is the white jeans. It’s the centrepiece … Read more

Les Eaux de Chanel – 6 scents for 6 Summer destinations

Les Eaux des Chanel collection inspired by 6 summer destinations important for Chanel

With her chic artsy lifestyle, Coco Chanel is undoubtedly an icon for women worldwide. And now you can be transported to her dreamiest Summer destinations, thanks to the new six Les Eaux de Chanel scents inspired by Chanel’s favourite spots. So, cure your wanderlust with these light and unisex fragrances that evoke Coco Chanel’s trips … Read more

The Highlights Of Paris Haute Couture 2023

collage with models wearing the latest haute couture 2023 from Valentino, Ellie Saab and Dior

From July 3rd to 6th, the city of lights, Paris, played host to the fashion community for the Fall 2023 Haute Couture Week. Showcasing in opulent castles or along the picturesque Seine, they painted a picture that French grandeur and allure are on the fashion compass for this season and beyond. So, buckle up! This … Read more

Our Fav Looks For a Romantic Summer by Patou x MyTheresa

camille rowe in Paris wearing a look for a romantic summer by Patou and MyTheresa

The giant online fashion destination, MyTheresa, collaborated with the French It-Girl, Camille Rowe and French brand Patou to create the perfect Paris-Summer capsule collection. The French actress and influencer flawlessly embody the nonchalance of the Parisian woman, much like the brand Patou does. The collaboration between Patou x MyTheresa brings forth the finest looks for … Read more

French Girls Step into Spring 23 with These Cute Shoes

collage with the shoes that the french girls are wearing this spring

Notorious is in Paris doing some serious style hunting and in this article, we’ll talk about the most popular shoes on the streets of the fashion capital this spring. Imagine sipping a glass of wine in a cafe while observing people coming and going. That’s the tough life of a style hunter in Paris, but … Read more

French Woman Is in Love With The Trench Coat This Spring

street style photo in Paris, where a woman waits to cross the street wearing a trench coat with a plaid detail on her back

This April week, after Easter, #NotoriousOnTour is in Paris. As the Germans say, “April, April, Macht Was Er Will” (April, April does what it wants). This means the storefronts and shops are loaded with spring clothes, while the weather is awful – rain, low temperatures, and stormy winds. Even so, French women have already put … Read more

#NotoriousOnTour: These are the bags Parisian girls are carrying 

Parisian wearing the Chanel bag trend.

As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our sharp-eyed editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from … Read more

Pablo Picasso’s exhibition under the artistic direction of Paul Smith

Paul Smith in front of a painting by Pablo Picasso

It is fifty years since Pablo Picasso died, on 8 April 1973 at Notre-Dame-de-Vie, his home in Mougins. The body of work that he left behind had a profound impact on the entire 20th century. For this anniversary year, the Musée National Picasso-Paris has invited the British designer Sir Paul Smith, known for his work … Read more

13 best secondhand shops in Vienna

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops … Read more

Who Was Chloé From the French Brand Chloé?

vintage photo of Gaby Aghion, the fashion designer behind luxury label Chloe.

Most of the big fashion houses were named after their founders, making the designer’s names live on long after they were gone. So who’s behind the French luxury fashion house Chloé? Was there a Madame or Monsieur Chloé? Behind Chanel, there was Coco Chanel. Dior had Christian Dior. Behind the House of Fendi, there are … Read more

Top 5 Unforgettable Honeymoon Destinations

Planning your wedding is stressful, but the best part is coming up with the honeymoon idea. For many people, it can be a once-in-a-lifetime holiday that they’ve always wanted to go on. After all, you only get married once, so why not go on your dream honeymoon? That’s why we researched for you five unforgettable … Read more

#NotoriousOnTour: French girls style the coolest sunglasses this Spring

Woman wearing yellow sunglasses, the French girls style trend for this spring

While Notorious is on tour, spending some time in Paris and enjoying spring in the French capital, we’re also checking the newest street style trends. As a result, our editor has spotted one major sunglasses trend the stylish French girls are wearing in the streets of Paris, and when you see how cool their spring … Read more

5 street style outfits from Paris Fashion Week you’ll want to have 

Photographers shooting the best street style outfits at Fashion Week.

The romantic streets of the French capital became the stage for fashionistas and trendsetters to showcase their style in fantastic outfits during Paris Fashion Week Fall/Winter 2022. From classic French girl style to vibrant and unconventional pieces, here are our top five street style outfits that we’re sure you’ll want to have for spring and … Read more

The best menswear outfits from the streets of Paris 

Street style of a man smoking outside Fendi runway, wearing a lambskin coat

We’re always looking forward to the street style during Fashion Week, and at PFW Fall 2022, men showcased some great looks to inspire us. In short, we saw an XXL Paris Fashion Week, with stylish men in oversized style jackets, bold colours, and exaggerated prints and hue combinations. The ’70s and ’80s were very much … Read more

A place to stay during Paris Fashion Week: the Hotel Eminente

Rum Eminente and detail of the Cuban hotel in Paris.

As we get ready for Paris Fashion Week and look for nice hotels, we’ve stumbled on a once-in-a-lifetime opportunity to enjoy the best the French capital has to offer while also experiencing the Cuban way of life. You must be wondering how is that possible, right? So, keep reading to discover the pop-up Hotel Eminente, … Read more

#CloseEyeOn: Goossens, the house of Chanel’s couture jewellery High costume jewels.

Coco Chanel wearing several costume jewellery pieces made by Goossens and other couture goldsmiths.

Wearing costume jewellery today is a pretty normal thing, but it hasn’t always been like that. The accessory world was very different before Coco Chanel started wearing her iconic faux-pearl necklaces and bold earrings, thus making costume jewellery not only acceptable but also chic. As a result, elegant women who only wore fine jewellery began … Read more

10 hotels with highest quality toiletries

Bathroom form Hotel Maria Christina in Bilbao, one f the 10 hotels with the highest quality toiletries

Women love to be pampered. Nothing makes us feel more special than entering a hotel bathroom to find all the fabulous beauty products waiting for us. Therefore, we have created a list of the hotels with the highest quality toiletries. Travellers have higher and higher expectations, whether on vacations or business trips. When choosing where … Read more