Prada arguably owns the most magical Christmas campaign of 2025. A cinematic road trip through snowy mountains and whisper-quiet forests, the film follows a group of friends whose journey becomes a tender story of return, the emotional act of going home.Inspired by this feeling that so many of us live every December, we created a … Read more
We’re deep into autumn and heading fast toward winter, the official season of lunches, dinners, and cocktail parties. After fashion week’s creative storm, we’re ready to experiment. What’s clear from the SS26 collections is that nothing has changed dramatically, except maybe at Dior and Chanel. Minimalism still rules. Neutrals and generous cuts remain the safest … Read more
There’s a moment, just before winter truly begins, when the mountains start calling, and honestly, who can resist? The crisp air, the crunch of fresh snow, that first coffee before hitting the slopes. Skiing isn’t just a sport; it’s a ritual of elegance. Ever since Brigitte Bardot, Audrey Hepburn, and Gianni Agnelli turned Gstaad and … Read more
“Amiga.” A word in Portuguese, Spanish and Catalan that means the person you share everything with: your heartbreaks, your financial chaos, your perfume, and the secret list of brands you swear by. So, amiga, today we’re letting you in on ours: the fashion and jewellery brands we love. Let’s go! Loulou de Saison — Discreet … Read more
Christmas is the perfect time for giving modestly. This Christian celebration is all about love and hope, set in a simple and humble scene. Look at the nativity, with baby Jesus in the manger, and picture yourself unwrapping a Rolex Oyster Perpetual. Save the Rolex for your daughter’s birthday. For Christmas, seek something more personalised … Read more
The Lyst Index is fashion’s quarterly scoreboard, ranking the favourite fashion brands and products worldwide. Compiled by Lyst, the leading fashion-tech shopping platform, it reflects what 160 million shoppers are searching, clicking, and buying every year. The formula behind it mixes data from product views, sales (where available), and social-media engagement. In other words, the … Read more
Much has already been written about men’s elegant style. Tips on dos and don’ts are available on many reputable websites and blogs related to the subject. That’s why we would like to focus more on the individual nuances in style variations. Those that are almost as important to the trained eye as the clothes per … Read more
We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more
A star both on Instagram and in real life, Camille Charrière is the ultimate Parisian it-girl who charmed London with her je-ne-sais-quoi. And during one of our digital deep-dives, we stumbled upon an interview she gave to Air Mail—the witty, stylish, and tastefully curated digital publication. Surprise, surprise: Camille shared a full list of her … Read more
For the past year, I’ve been quietly immersed in a jewellery project. It’s a bit too soon to share all the juicy details, but let’s just say diamonds, gold, and jewellery design have taken over my days—and I love it! Writing about the new jewellery trends for 2025 feels like a natural extension of my … Read more
Chanel Beauty introduces three visionary makeup artists who explore the power of colour and texture in a stunningly inspirational video. This brilliant trio forms the Comètes Collective, a group of emerging talents reshaping the future of beauty. Click on the video to hear these Chanel makeup artists share their journeys into the world of makeup … Read more
Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more
What to Wear in a Museum is not just a question of fashion; it’s about attitude. Whether you’re strolling through the Louvre, sipping champagne at an opening in Berlin, or posing in front of a Basquiat at Art Basel, your outfit should speak the same language as the art around you: confident, clever, and a … Read more
Paris has officially reclaimed the art-world crown, and the only thing more dazzling than the art is the story behind it. We are talking about Art Basel Paris 25, which is scheduled to take place in October 2025. During the 23rd (Vernissage) to the 26th of October, Paris becomes the art world’s beating heart, proving once … Read more
In October 2025, one of the world’s most startling and dramatic cultural thefts unfolded at Musée du Louvre in Paris. While much of the coverage has naturally focused on the daring raid, the missing jewels and the investigation, here at NOTORIOUS Mag we turn our attention to something equally compelling: the object at the heart … Read more
A Perfume Designed by an Architect You know how some perfumes smell expensive? Fantasmagory by Louis Vuitton actually looks expensive. Because it’s designed by none other than Frank Gehry, the architect who turned titanium into movement and chaos into poetry. In this new chapter of Louis Vuitton’s Les Extraits Collection, Gehry doesn’t just design a … Read more
Fashion Stole My Smile — Until Chanel Brought It Back Victoria Beckham once turned her signature poker face into a joke. Tired of hearing that she never smiled, the witty British designer appeared in public wearing a T-shirt that read “Fashion Stole My Smile.” The truth is, there’s an unspoken rule in fashion about smiling. … Read more
The Spring/Summer 2026 season hit the runways hard — full of surprises, creative debuts, and yes, a few viral moments. But the best part? Many of the looks we saw at Paris Fashion Week SS26 can already be worn now. And they are the quintessence of effortless styling.Get ahead before Zara & Co. start dropping … Read more
What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more
At once timeless and modern, the Dior Maison Cross Cannage Collection reinterprets one of the house’s most iconic codes, the geometric weave that has adorned Dior creations since the days of Monsieur himself. The Origins of Cannage: A Chair, A Code, A Legend At every défilé held in the salons of 30 Avenue Montaigne, Christian … Read more
The Paris Fashion Week SS26 was full of surprises. One of them came from Miu Miu, whose runway was filled with star models dressed in aprons. Really? The reactions were split; some applauding the artistic statement, others waving a red flag and accusing the brand of women washing. But is that fair? We decided to … Read more
Since around 2021, we’ve witnessed the rise of the Luxury Advent Calendars. Brands like Tiffany, Chanel, Dior, and Net-a-Porter now tempt us with advent calendars where each day reveals a luxurious treat, reminding us that Christmas is on the horizon. But honestly, how exactly do perfumes, jewellery, and high-end cosmetics help us reflect on baby … Read more
Shoes are the true game-changers when it comes to updating your wardrobe for a new season. Our Shoe Guide for Fall 2025 shows how classic silhouettes evolve while new styles bring fresh energy to your look. Fashion this season is about comfort and practicality, but shoes keep the edge, making them more avant-garde than clothes. … Read more