Prada AW24 – Fashion as the Thread Weaving History

Collage with three looks from the Prada Aw24 runway at Milan Fashion Week

Miuccia Prada stands out as the sole fashion designer of our era capable of melding beauty, elegance, and femininity with an intellectual and political narrative. Alongside her co-creative director, Raf Simons, Prada has consistently topped the charts as one of the most coveted fashion brands among consumers. The Prada AW24 collection unveiled at the latest … Read more

These Are the 6 Top Jewellery Trends to Wear in AW 24-25 As seen at Fashion Week.

Accessories are the easiest way to update your wardrobe, which is why we love investing in standout jewellery pieces. Although delicate chains have been popular for years, the AW 24-25 runways have signalled that it’s time to embrace bolder, more playful jewellery. Maximalist and boho-style necklaces and chains, sculptural earrings, bold bracelets, and supersized brooches … Read more

Get The Gallagher Brothers’ Iconic Oasis Haircut

Oasis Reunion-Gallagher brothers-Noel and Liam's hairstyle

Certainly, the Oasis Reunion is topping Google’s search charts. Fair enough. Aside from being a major band of the 90s, the reconciliation of the Gallagher brothers is a piece of positive news. Family feuds are more common than we might think, so the reconciliation of the two is a joy. Having said that, I must … Read more

Have a Look at King Charles’ favourite fashion brands

collage showing different King Charles's outfits

Coronation Day is approaching, and today we’re going to talk about the most stylish royal in the world – none other than King Charles himself. More specifically, we’re going to list King Charles’ favourite fashion brands! Over the years, he has become synonymous with understated elegance and timeless sartorial choices. In this video, we will … Read more

New York Fashion Trends AW24 – You Want to Wear It Right Now

New York Fashion Week is one of the top fashion events for spotting wearable trends. The New York woman is dynamic—she has a career and is involved in various social projects, and her lifestyle is reflected in her style choices. She opts for timeless and practical looks but isn’t afraid to experiment with new shapes … Read more

5 Crucial Fashion Tips For A First Date

A COS model sitting on a chair is wearing a black jacket with a red top underneath. She is wearing two silver bracelets

Dear First-Daters, first meetings are significant experiences. What to wear? What to say? What will it be like? So many questions arise, making it a potentially stressful event. Remember, first impressions last. As you’re about to meet someone new, it’s essential to present your true self. In a world of filters, Photoshop, and unrealistic social … Read more

Louis Vuitton x Timberland – The Ultimate Men’s Workwear Capsule Collection AW24

Louis Vuitton male model is sitting on a snow embracing a dog. He is wearing aw24 western inspired collection

August 2024, Louis Vuitton is poised to make waves in the fashion world with an exceptional capsule collection crafted by the legendary Pharrell Williams. In partnership with Timberland, this collection offers a fresh, luxurious take on workwear, merging the rugged spirit of American Western fashion with Louis Vuitton’s signature craftsmanship and elegance. It’s a perfect … Read more

Expert Tips on How to Clean Your Jewellery

Notorious is home to several jewellery experts. One of our contributors is a goldsmith, and another specializes in diamonds. We consulted both to find the best home methods for keeping jewellery clean and well-cared for. Gold, silver, diamonds, or even semi-precious stones are costly materials that require careful preservation. Moreover, these pieces often hold sentimental … Read more

Resort 2025 Highlights – Choose the Trends That Suit Your Style

collage with four models from the resort 2025- givenchy, sportmax, louis vuitton, gucci

The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more

Emily in Paris Style: Sylvie Grateau Is The Chicest in Season 4

Sylvie Grateau_Philippine Leroy-Beaulieu_wearing a faux fur coat and a Tods bag

Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more

COS A/W 2024 – Meet the Stars and Talents in the New Campaign

Model RIANNE VAN ROMPAEY wearing a leather hoodie, photographed for COS A/W 2024 campaign

Today, it’s 33°C, and the air conditioner isn’t working—what a perfect scenario to talk about COS’ A/W 2024 campaign and collection, right? But the truth is, September is just around the corner, and you should be up to date with the latest autumn and winter collections. This season, COS has chosen a gallery of artists … Read more

7 Fashion Trends From CPHFW SS25 Street Style to Wear Now Get the look.

Copenhagen’s street style is always a visual delight, especially during Fashion Week, where Scandinavian designers and runway guests dazzle with their eclectic and bold looks. This season, the streets of the Danish capital offered up a cornucopia of sartorial inspiration. So, why not infuse your fall and early spring wardrobe with a touch of that … Read more

What Influencers Are Wearing These Last Weeks of Summer

model walking along the water's edge at the seaside during sunset. She is wearing white pants and a cobalt blue shirt.

Curious about what influencers are wearing in these final weeks of summer? Or perhaps you need some inspiration for packing for your summer vacation? Look no further! We’ve gathered Instagram’s hottest fashion trends for summer 2024 and created a chic list just for you. Pareo Skirt Sieh dir diesen Beitrag auf Instagram an Ein Beitrag … Read more

Neo-Romanticism in Shades of Pink: A Winter 24/25 Runway Revelation

collage with romantic pink looks from winter 24/25 runway Paris- Chanel, Chloe, Dries van Noten and Loewe

Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends while you enjoy your summer vacation, shall we? … Read more

Watch Now: The History of the World’s Favorite Fabric – Denim

Fashionista with her dog pet, wearing a denim pants while walking in the streets of copenhagen

Let’s dive into the fabulous journey of denim, that ultimate wardrobe staple. From gritty workwear to chic fashion icon, women’s jeans have evolved in the most stylish ways. Buckle up for a fashionable trip down memory lane! Click on the video to get the history of the world’s favourite fabric – denim. Origins: The Birth … Read more

Zendaya Inspires Us on What to Wear During the Olympic Games

Zendaya in front to the Cathedral in Milan wearing a white dress by Ralph Lauren and a diamond Bracelet by Bulgari

From July 26th to August 11th, Paris will host the 2024 Olympic Games. Seventeen glorious days to celebrate victory through personal effort, the ethics of achieving goals, accepting defeats, and persevering with courage and determination. This article delves into the stylish looks of actress Zendaya during the launch of her latest film, Challengers. Because it … Read more

24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Why Wear Black During a Heatwave. Fresh and Chic.

model opens a sun umbrella on the beach and she is wearing a black crochet dress cover

Ask anyone, and they will tell you the right colour to wear in summer is white. Well, at least, that’s what almost everyone believes. But if you talk to science geeks, they will affirm that the best colour for summer is black. Maybe you – and I – should have paid a bit more attention … Read more

All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

There’s a perfect sandal for each type of summer dress

Woman wearing the best strappy sandals for summer dresses.

Dresses are the quintessential summer wardrobe pieces, effortlessly embodying the season’s spirit. Fashion presents a delightful array of dress styles that cater to every trend. Take, for instance, the chic and comfortable midi-length peasant dress, which stands alongside the playful 90s-inspired frilly mini dress. Each dress style finds its perfect match in a pair of … Read more

8 Style Hacks for Beating the Heat This Summer

Model wearing a white tank top and a red striped pants stands against a blue white sky and a blue ocean

Summer is on the horizon, and even if the heat takes a little longer to arrive, our iPhone weather app predicts a torrid season ahead. Keeping up with fashion trends during a heatwave can be challenging, but worry not! We’ve curated a helpful guide featuring eight essential style tips to keep you cool and chic … Read more

6 Key Pieces I Need (Maybe You Too) in My High Summer Wardrobe

woman on the beach, in front of a blue sky, wearing a embroidered linen tunic from and other stories

You’ve landed in the right place if you’re still hunting for key pieces to round off your high summer wardrobe. There’s no joy quite like shopping with a friend whose style you trust implicitly, right? I was lucky to have a friend like that back in Brazil. I fully believed in her taste and knew … Read more

All about Wimbledon – A Glorious Blend of History and Elegance

The Duchess of Cambridge in Wimbledon wearing a white dress

The Wimbledon Tennis Tournament is an iconic event that embodies a sense of grandeur and tradition. This prestigious tournament, held annually in the leafy suburbs of London, has been captivating tennis enthusiasts and sports lovers worldwide since its inception. Let us delve into the captivating world of the oldest tennis tournament on the planet by … Read more