On Instagram and TikTok, the debate rages between two camps: the trench coat enthusiasts and the leather jacket aficionados. Both are staples of the “cool girl” aesthetic, each vying for the title of the essential pre-spring wardrobe piece. However, the leather jacket emerges as the best transition piece for SS25. If you’re in the market … Read more
New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be … Read more
Copenhagen’s street style is always a visual delight, especially during Fashion Week, where Scandinavian designers and runway guests dazzle with their eclectic and bold looks. This season, the streets of the Danish capital offered up a cornucopia of sartorial inspiration. So, why not infuse your wardrobe with a touch of that edgy Nordic vibe? Here … Read more
Let’s explore the fresh coat silhouettes for Autumn/Winter 24-25! We’ve taken inspiration directly from the runways but with a focus on timeless pieces. Yes, we’re talking about new shapes that will last beyond the trends. Confused? Don’t worry, let’s break it down: being timeless doesn’t mean sticking to the classics. A timeless coat has a … Read more
Pearls have never truly fallen out of fashion, but there was a time when they seemed confined to bridge tables at quaint country clubs. This year, however, pearls have been thrust back into the spotlight by none other than Miu Miu, Simone Rocha, Pharell Williams, and even #skaterboys on TikTok, all part of a movement … Read more
The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more
Accessories are the easiest way to update your wardrobe, which is why we love investing in standout jewellery pieces. Although delicate chains have been popular for years, the AW 24-25 runways have signalled that it’s time to embrace bolder, more playful jewellery. Maximalist and boho-style necklaces and chains, sculptural earrings, bold bracelets, and supersized brooches … Read more
These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more
Mathilde Favier, the Public Relations Director at Dior, navigates her role with masterful elegance. A quintessential Parisienne, she distils the essence of this mythic lifestyle into her latest literary offering, “Mathilde à Paris” (French Version) or “Living Beautifully in Paris” (English Version) published by Flammarion. In her book, Favier muses, “To be Parisian isn’t merely … Read more
Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends, shall we? Winter 24/25 Runway Trend: The Delicate … Read more
Let’s dive into the fabulous journey of denim, that ultimate wardrobe staple. From gritty workwear to chic fashion icon, women’s jeans have evolved in the most stylish ways. Buckle up for a fashionable trip down memory lane! Click on the video to get the history of the world’s favourite fabric – denim. Origins: The Birth … Read more
Zara is broadening its horizons in the children’s fashion domain with a charming new collaboration. The global fashion giant has teamed up with New York-based brand Sea to create a ready-to-wear collection that’s bound to capture the hearts of both little ones and their parents. Let’s dive into the Zara and Sea Children’s Collection, shall … Read more
Paris, often called the City of Love and the City of Light is a culinary haven with endless dining options. Recently, it has also embraced the nickname “Paname,” a trendy term that means’ huge’ among the city’s chic residents. Navigating Paris’s huge dining scene can be daunting, but fear not—I’ve curated a list of the … Read more
2024 has been a dazzling year for American fashion designer Tory Burch. TIME has honoured Tory Burch by naming her to the 2024 TIME100, its prestigious annual list of the world’s most influential people. The red carpet glittered with celebrities donning Tory Burch, affirming the choice made by the iconic Time Magazine. Zendaya graced New … Read more
Our fashion editor at Notorious Mag is spending a year in France, predominantly in Paris. Tough life, Selma. With a notebook in one hand and a pile of shopping bags in the other, Selma and her daughter Pia have compiled an enviable list of exclusive vintage shops in Paris.So, if you are planning a weekend … Read more
Springtime in Paris. It sounds like an Adele song, which is pretty much what it is; there is hardly any better time to visit the city of love. It is the best season to see Paris, as it awakens from hibernation, and everything is just magical. And not to mention the inspiring spring street style. … Read more
Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more
Sunglasses aren’t just an accessory; they’re your outfit’s secret weapon. Picture this: you step out in a simple look, throw on a pair of shades, and voilà, you’re suddenly serving major style vibes. Whether you’re channelling your inner romantic, glam queen, retro diva, or sci-fi enthusiast, the right pair of sunglasses can take your look … Read more
The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more
Season after season, we follow all the major Fashion Weeks eagerly around the world to see what designers have in store for the next months. The fashion industry and fashionistas from around the globe gather during Fashion Week to watch the spectacular runway shows that make history and set the tone for the colours and … Read more
Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more
Click on the video to enter the world of Ralph Lauren’s Purple Label SS24. Recently showcased at Milan Men’s Fashion Week, this exquisite collection titled “Ralph’s Dolce Vita” draws inspiration from the unique allure of the Amalfi Coast. Capturing the timeless glamour and breathtaking vistas of this sun-soaked destination, Purple Label continues to exemplify its … Read more
Copenhagen Fashion Week is a right cracker, buzzing with energy, much like Danish lasses and their uber-cool Instagrams. Nowadays, it seems the fashion world’s split down the middle: on one side, the French girl style; on the other, the Scandi girl style. Well, since a picture’s worth a thousand words, let’s have a butcher’s at … Read more