Ballet-inspired shoes are no longer only classic flats. This summer, satin trainers, soft sneakerinas and refined ballet flats bring comfort, movement and quiet elegance to everyday dressing.
Looking for alternative brands for COS that offer the same minimalist aesthetic and quiet luxury vibe? Our #BestonTikTok series brings you the fashion discoveries from TikTok, for those who don’t have time (or patience) to scroll endlessly. This week, we dive into emerging brands that echo the clean lines, timeless cuts, and elevated basics you … Read more
A smart summer wardrobe is not about buying every trend. For 2026, think breathable fabrics, relaxed cuts, a curated colour palette, and textures that bring depth.
The first thing that comes to mind when we say office look is the classic, elegant blazer. And honestly, we love her. She is reliable, polished, and always understands the assignment. But this season, the collections are offering other Spring Jackets that can make your workwear look instantly cooler. Think of it as giving your … Read more
COS SS26 in Seoul confirmed the brand’s international strength with architectural lines, 80s and 90s references, tactile fabrics, sensual skirts and the kind of polished ease that keeps COS ahead of the high-street pack.
Choosing the right pair of jeans says more about your fashion literacy than most people like to admit. Denim is deceptively democratic; everyone wears it, but not everyone wears it well. There is such a thing as the wrong choice. And yes, continuing to wear ultra-skinny jeans with tight leather jackets and ankle boots is … Read more
The new season is not asking for a full wardrobe replacement. It is asking for better styling, sharper editing, and a little more imagination. Not every woman wants to greet spring by panic-buying an entirely new wardrobe. In fact, most of us do not need more clothes. We need a better eye. We need to … Read more
Why the best Spring/Summer 26 Fashion Campaigns still matter in an age of influencers, sponsored posts, and content fatigue. The Spring/Summer 26 Fashion Campaigns are here, making glossy magazines thicker, prettier, and, for once, worth lingering over. And yes, that may sound nostalgic. In an age dominated by influencers, sponsored posts, and endless soft-selling disguised … Read more
Bags are the best assets in the high–low style game. One good bag can update your wardrobe while keeping what you already own. They elevate a normal outfit by lending sophistication — or add a playful note without turning you into a costume. So let’s look at the shapes and colours that will define Bags … Read more
There is something quietly telling about the way Alexander Skarsgård appears on a red carpet. He does not rush the moment, nor does he attempt to dominate it. At the Sundance Film Festival, for the premiere of his new film Wicker, Skarsgård arrived in a custom full look by COS, and once again reminded us … Read more
We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more
Ah, the luxurious world of natural yarns: Cashmere, Merino, Shetland and Mohair. Once reserved for couture houses and old-money wardrobes, these fibres have made their way into the mainstream. Today, even your favourite high-street brands offer jumpers in these once-elite materials. Of course, you’ll pay more than you would for a polyester blend, but the … Read more
The Italian designer Giorgio Armani has passed away at the age of 91, still active and at the helm of his eponymous brand. What a privilege! Armani revolutionised fashion in the 1980s with his deconstructed, fluid tailoring. Think Richard Gere in American Gigolo or Julia Roberts and Diane Keaton in their boyish looks. So this … Read more
In just a few days, we’ll officially step into Fall 2025. But honestly, who’s already in the mood for cashmere and faux-fur coats? Not quite yet. Still, now is the perfect time to scan your summer wardrobe and decide which pieces deserve a stylish upgrade for the transition from summer to fall. And for me, … Read more
COS, in collaboration with the London-based Studio Ashby, presents a multi-city installation project celebrating women artists. This artful lifestyle experience unfolds in COS stores across London, Paris, and Helsinki, offering a fresh and cultural perspective that goes far beyond fashion. Shall we explore? Luxury is When a Fashion Brand Becomes a Lifestyle Experience The New … Read more
A minimalist runway in a marble quarry? COS just redefined soft power dressing. COS surprised its followers by unveiling a ‘see-now, buy-now‘ runway show in Greece for the official launch of its Spring/Summer 2025 collection. A location favoured by fashion heavyweights—Chanel’s Métiers d’Art (2017), Dior Cruise (2022), and even Jacquemus—but this time, COS took the … Read more
The Conscious Shopper’s Bag List for 2025 The year 2024 will go down in history as the moment we truly began questioning the business practices behind luxury fashion. The scandals surrounding the production of Dior and Armani bags supposedly “Made in Italy” were just the tip of the iceberg. At the same time, heritage houses … Read more
Lately, it feels like Adrien Brody is simply everywhere. One moment, he’s dazzling on the red carpet at Hollywood’s most prestigious award shows; the next, he’s striding down fashion runways like he was born for it. And honestly, we’re not mad about it. The leading man of the critically acclaimed The Brutalist is now adding … Read more
It’s always good news when a street fashion brand creates something sustainable and eco-friendly. But this time, it’s even better—because it’s COS, one of the chicest and coolest brands of the moment. They’ve just dropped the COS REMADE collection, made with 20% pre-loved COS garments. If you’re on the lookout for new denim this season, … Read more
Zara’s shelves are now graced with the awaited debut collection from the designer Stefano Pilati. Captured by the lens of Steven Meisel, the campaign features none other than supermodel Gisele Bündchen alongside Stefano himself. Gisele Bünchen for Zara x Stefano Pilati channels a modern-day Monica Vitti, sporting an eye-catching platinum bob. But who exactly was … Read more
If you’re anything like us, always on the hunt for fashion pieces that go beyond the trends, then the COS x Kazuki Tabata collaboration is a must-see.Building a timeless wardrobe means finding pieces that not only resist fleeting fads but also stand the test of time with their quality. These rare moments when fashion meets … Read more
Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for … Read more
Experience the stunning fusion of art and fashion in the highly anticipated COS x Stephen Doherty collaboration. Launching on June 8, 2023, this capsule collection celebrates the captivating beauty of flowers, inspired by Doherty’s ongoing series, “Gratitude Blooms.” So, immerse yourself in the harmonious blend of ink-and-water floral artwork and effortless summer dressing, as COS … Read more