Why the best Spring/Summer 26 Fashion Campaigns still matter in an age of influencers, sponsored posts, and content fatigue. The Spring/Summer 26 Fashion Campaigns are here, making glossy magazines thicker, prettier, and, for once, worth lingering over. And yes, that may sound nostalgic. In an age dominated by influencers, sponsored posts, and endless soft-selling disguised … Read more
Bags are the best assets in the high–low style game. One good bag can update your wardrobe while keeping what you already own. They elevate a normal outfit by lending sophistication — or add a playful note without turning you into a costume. So let’s look at the shapes and colours that will define Bags … Read more
Choosing the right pair of jeans says more about your fashion literacy than most people like to admit. Denim is deceptively democratic; everyone wears it, but not everyone wears it well. There is such a thing as the wrong choice. And yes, continuing to wear ultra-skinny jeans with tight leather jackets and ankle boots is … Read more
There is something quietly telling about the way Alexander Skarsgård appears on a red carpet. He does not rush the moment, nor does he attempt to dominate it. At the Sundance Film Festival, for the premiere of his new film Wicker, Skarsgård arrived in a custom full look by COS, and once again reminded us … Read more
Zara has just unveiled its latest designer partnership: SOSHIOTSUKI x ZARA, a capsule crafted with Japanese designer Soshi Otsuki and built around the theme “A Sense of Togetherness.”Spanning womenswear, menswear and kids, the collection is already available online and in selected stores. But beyond the aesthetics, this collaboration taps into one of the biggest cultural … Read more
We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more
Ah, the luxurious world of natural yarns: Cashmere, Merino, Shetland and Mohair. Once reserved for couture houses and old-money wardrobes, these fibres have made their way into the mainstream. Today, even your favourite high-street brands offer jumpers in these once-elite materials. Of course, you’ll pay more than you would for a polyester blend, but the … Read more
The Italian designer Giorgio Armani has passed away at the age of 91, still active and at the helm of his eponymous brand. What a privilege! Armani revolutionised fashion in the 1980s with his deconstructed, fluid tailoring. Think Richard Gere in American Gigolo or Julia Roberts and Diane Keaton in their boyish looks. So this … Read more
In just a few days, we’ll officially step into Fall 2025. But honestly, who’s already in the mood for cashmere and faux-fur coats? Not quite yet. Still, now is the perfect time to scan your summer wardrobe and decide which pieces deserve a stylish upgrade for the transition from summer to fall. And for me, … Read more
COS, in collaboration with the London-based Studio Ashby, presents a multi-city installation project celebrating women artists. This artful lifestyle experience unfolds in COS stores across London, Paris, and Helsinki, offering a fresh and cultural perspective that goes far beyond fashion. Shall we explore? Luxury is When a Fashion Brand Becomes a Lifestyle Experience The New … Read more
Let’s be honest—spring without stripes feels incomplete. Breton tops instantly evoke sunny days and effortless chic, and year after year, we find ourselves reaching for these timeless classics. But the burning question remains: are stripes still in vogue for SS25? We dove into this season’s standout collections—from luxury houses like Dior and Chanel to contemporary … Read more
Classic gents, take a deep breath—Summer 2025 menswear is rewriting the rules with one unexpected hero: the short-sleeve shirt. For tailoring traditionalists, it might feel like a style sin, but once you uncover its surprising backstory and see the new collection from COS Menswear Summer 2025, you might just change your mind. A Brief History … Read more
Looking for alternative brands for COS that offer the same minimalist aesthetic and quiet luxury vibe? Our #BestonTikTok series brings you the best fashion discoveries from TikTok, for those who don’t have time (or patience) to scroll endlessly. This week, we dive into emerging brands that echo the clean lines, timeless cuts, and elevated basics … Read more
A minimalist runway in a marble quarry? COS just redefined soft power dressing. COS surprised its followers by unveiling a ‘see-now, buy-now‘ runway show in Greece for the official launch of its Spring/Summer 2025 collection. A location favoured by fashion heavyweights—Chanel’s Métiers d’Art (2017), Dior Cruise (2022), and even Jacquemus—but this time, COS took the … Read more
The Conscious Shopper’s Bag List for 2025 The year 2024 will go down in history as the moment we truly began questioning the business practices behind luxury fashion. The scandals surrounding the production of Dior and Armani bags supposedly “Made in Italy” were just the tip of the iceberg. At the same time, heritage houses … Read more
Lately, it feels like Adrien Brody is simply everywhere. One moment, he’s dazzling on the red carpet at Hollywood’s most prestigious award shows; the next, he’s striding down fashion runways like he was born for it. And honestly, we’re not mad about it. The leading man of the critically acclaimed The Brutalist is now adding … Read more
It’s always good news when a street fashion brand creates something sustainable and eco-friendly. But this time, it’s even better—because it’s COS, one of the chicest and coolest brands of the moment. They’ve just dropped the COS REMADE collection, made with 20% pre-loved COS garments. If you’re on the lookout for new denim this season, … Read more
Let’s explore the fresh coat silhouettes for Autumn/Winter 24-25! We’ve taken inspiration directly from the runways but with a focus on timeless pieces. Yes, we’re talking about new shapes that will last beyond the trends. Confused? Don’t worry, let’s break it down: being timeless doesn’t mean sticking to the classics. A timeless coat has a … Read more
Zara’s shelves are now graced with the awaited debut collection from the designer Stefano Pilati. Captured by the lens of Steven Meisel, the campaign features none other than supermodel Gisele Bündchen alongside Stefano himself. Gisele Bünchen for Zara x Stefano Pilati channels a modern-day Monica Vitti, sporting an eye-catching platinum bob. But who exactly was … Read more
Zara is broadening its horizons in the children’s fashion domain with a charming new collaboration. The global fashion giant has teamed up with New York-based brand Sea to create a ready-to-wear collection that’s bound to capture the hearts of both little ones and their parents. Let’s dive into the Zara and Sea Children’s Collection, shall … Read more
If you’re anything like us, always on the hunt for fashion pieces that go beyond the trends, then the COS x Kazuki Tabata collaboration is a must-see.Building a timeless wardrobe means finding pieces that not only resist fleeting fads but also stand the test of time with their quality. These rare moments when fashion meets … Read more
Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for … Read more
Experience the stunning fusion of art and fashion in the highly anticipated COS x Stephen Doherty collaboration. Launching on June 8, 2023, this capsule collection celebrates the captivating beauty of flowers, inspired by Doherty’s ongoing series, “Gratitude Blooms.” So, immerse yourself in the harmonious blend of ink-and-water floral artwork and effortless summer dressing, as COS … Read more