Don’t Miss The Miu Miu Upcycle Collection 2025 in London

Details of the making of the new Miu Miu Upcycle Collection handmade

The much-anticipated MIU MIU UPCYCLE COLLECTION 2025 has officially landed, and it did so in style, with a global preview hosted at Miu Miu’s brand-new flagship store in London. Created in collaboration with Academy Award-winning designer Catherine Martin, this season’s collection is a celebration of vintage fashion, sustainable values, and unapologetic femininity. What Makes the … Read more

If You Thought Plastic Was the Ocean’s Biggest Problem, Watch Benedict Cumberbatch Here

Benedict Cumberbatch in Norway where he investigates the impact of human activity on the delicate acoustic environment of the ocean.

Prada and National Geographic CreativeWorks join forces once again to explore the intersection of humanity and the environment in their second collaborative film. This time, Benedict Cumberbatch embarks on a journey to Bodø, Norway, to investigate the impact of human activity on the delicate acoustic environment of the ocean. Yes, plastic is not the ocean’s … Read more

COS REMADE – A Limited Denim Collection Crafted from Pre-Loved Pieces

A model in different poses shows the versatility of the new COS REMADE limited denim collection

It’s always good news when a street fashion brand creates something sustainable and eco-friendly. But this time, it’s even better—because it’s COS, one of the chicest and coolest brands of the moment. They’ve just dropped the COS REMADE collection, made with 20% pre-loved COS garments. If you’re on the lookout for new denim this season, … Read more

CPHFW AW25 – The 9 Chicest Scandinavian Fashion Brands

collage with 4 of the 9 chicest scandinavian fashion brands - SS25

New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be … Read more

6 Key Pieces I Need (Maybe You Too) in My High Summer Wardrobe

woman on the beach, in front of a blue sky, wearing a embroidered linen tunic from and other stories

You’ve landed in the right place if you’re still hunting for key pieces to round off your high summer wardrobe. There’s no joy quite like shopping with a friend whose style you trust implicitly, right? I was lucky to have a friend like that back in Brazil. I fully believed in her taste and knew … Read more

5 Instagrams offering one-of-a-kind embroidered pieces

One of the best one-of-a-kind embroidered pieces on Instagram.

If you are a fan of the slow fashion movement, one-of-a-kind embroidered pieces with an artisanal feel are always trending. Garments with hand-stitched embroidery are unique and topping our summer wish list. So, check out these 5 fabulous Instagram accounts and get inspired by the delicate stitching. Perhaps embroidery is an activity you could think … Read more

#BuyBetter – The Best Resales Sites and How to Buy&Sell Your Designer Pieces

woman lying on a bed surrounded by bags, shoes and vintage clothes

As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more

Be sustainable and learn how to make your clothes last longer 

Long-living paper doll with clothes, a sustainable toy.

A new breed of fashion consumers is rising from the challenges that have rocked the world in recent years. On one side of the coin, we’re all about brands that are transparent, sustainable, and committed to fair trade. On the flip side, the explosion of the second-hand and vintage market is a testament to this … Read more

#CloseEyeOn – Aisling Camps x Mama Farm, Isabella Rossellini’s Fashion Brand

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more

You left Hotel Mama, and now? How to wash your clothes.

Woman covered over a pile of clothes

Before you call mum for help with laundry, watch this video. Here you will learn the meaning of the symbols on the label of your clothes. And, consequently, you will learn how to wash your clothes without ruining the Acne Studios pullover you got for Christmas. Mum will be proud of you. Almost no one … Read more

Why and where to buy sustainable jewellery

detail of a fish and a mermaid gold pendant from Pippa Small jewellery

Sustainability is a topic very dear to our hearts here at Notorious Mag. We’ve done some research about fair-trade, ethical and sustainable jewellery so that you can wear your sparkling accessories knowing that not only your choice of jewels isn’t harming the planet, but it is also helping the people involved in all the steps … Read more

#BuyBetter – Vintage costume jewellery – How to choose it well?

collage with Vintage costume jewellery and a hand holding a magnifier

Buying vintage jewellery is like going on a treasure hunt. Indeed, finding a unique designer piece from the ’80s, for example, is a tremendous joy for costume jewellery enthusiasts. If you, too, love retro accessories and want to wear unique necklaces, rings or brooches that you don’t see around, there are a few points you … Read more

#CloseEyesOn: sustainable fashion brand Pangaia is celeb’s new darling Who’s behind it?

Models wearing cashmere pullover and sweater shirtby Miroslava Duma's sustainable fashion brand Pangaia.

The sustainable fashion brand Pangaia has been on the must-have list of fashion-savvy celebs and influencers recently for several reasons, and when you finish reading this article, I’m sure the new label from Russian fashionista Miroslava Duma will make your wish-list too. So, discover why Bella Hadid, Jaden Smith, Leonardo di Caprio, Pharrell Williams, Jennifer … Read more

#BuyBetter – 4 Brands We’re Buying for Quality and Price

collage with Arket new in arrivals, one of the brands we're buying for quality and price

Inexpensive high-street brands are life saviours. There was a time when you could either buy good quality clothes that were pricey or affordable pieces with low-quality; and nothing in between. Then Zara came and we all fell in love with the fast-fashion label. However, it turned out we weren’t the only ones who enjoyed finding … Read more

5 trends to wear until the end of summer And beyond.

detail of a pleated floral skirt and a prada bag from street style milan fashion week

This summer is absolutely special. We’ve been waiting to hug and kiss again, to dance and feel alive as never before. But also, we are longing to dressed up again, dress to impress! So, of course, we have learned how important it is to have a versatile wardrobe, with pieces perfect for summer and, at … Read more

#CloseEyeOn: Sy&Vie bags, the wearable sculptures you need 

Brazilian handmade inlay wood clutch.

Who doesn’t love to have a one-of-a-kind piece that nobody else has? Or to be among the first ones to wear a brand that flies under the radar? If you’re looking for unique, handmade bags that combine modern design, craftsmanship, heritage techniques, and sustainable materials, Sy&Vie is the label for you. Carved out of various … Read more

The story of smock embroidery: The tops and dresses of the moment new trend.

Collage with women wearing smock dresses and tops embellished with English smocking embroidery.

As incredible as it may sound, luxury fashion labels, Pre-Raphaelite painters, Oscar Wilde, the ’70s hippies, the British Royal family, and the milkmen have one thing in common: smock embroidery embellishing dresses and tops. Certainly, designers like Molly Goddard have revisited the cute smocked dresses we see Princess Charlotte wearing. And there’s been plenty of … Read more

Get to know 4 online made-to-order fashion brands Custom made.

Woman wearing a floral shirt from the made-to-order fashion label Andion and a large straw hat.

More and more online made-to-order fashion brands are making the headlines, offering custom-made items as an antidote to fast fashion. Find out why they are sweeping the internet and get to know our fav made-to-order fashion labels. Unique look Custom fashion allows you to wear looks that are unique or come in very limited editions. … Read more

From Audrey Hepburn to Karlie Kloss: Best looks to ride a bike With style.

Actress Janet Leigh on her bike in 1947 at MGM studios

Among the many new trends that the coronavirus has brought, the bicycle trend goes hand-in-hand with our desire to lead a more natural and sustainable life. But cycling while looking stylish is not as easy as it seems. In fact, finding the best looks to ride a bike can be tricky. During Fashion Week, we … Read more

Celebrating Earth Day with these sustainable fashion brands.

3 pair of tassel tales slippers made in austria

As consumers have become more environmentally conscious than ever before, many fashion brands have committed to ethical production. So, we couldn’t celebrate Earth Day 21, without showing you the top 3 Austrian sustainable fashion brands. As you know Austria is a role model when it comes to environmental protection. The country boasts a high development … Read more

#CloseEyeOn: 2 fashion brands to look for faux fur coats Cozy and chic.

Woman wearing one of the cool faux fur coats by fashion label Stand Studio.

One of the coat trends we’re looking forward to wearing the most this winter is the cocoon-like faux-fur coats. If you too are obsessing with the cosy outwear trend like the most stylish Instagram fashionistas and influencepreneurs, we have here the two go-to fashion brands to look for cool faux fur coats. The growing popularity … Read more

M Missoni goes sustainable with Margherita Missoni Pre-Fall 2020 collection.

Model wearing a knitted cardigan from M Missoni pre-fall 2020 collection.

The Italian luxury fashion house Missoni is going sustainable with its M Missoni line, and we just loved the pre-fall 2020 collection.  The designer Margherita Missoni is the third generation of the fashion empire Missoni. This iconic label is known for its colourful knitwear. Last year, the mother-of-two re-launched the M Missoni line, which was … Read more