Ballet-inspired shoes are no longer only classic flats. This summer, satin trainers, soft sneakerinas and refined ballet flats bring comfort, movement and quiet elegance to everyday dressing.
Gigi Hadid was seen leaving her home in New York carrying the kind of bag that does not try to be a Birkin — and that may be exactly the point. The bag in question? The Loro Piana Loom Bag. Does it have the power to dethrone Hermès? Not literally. The Birkin and Kelly are … Read more
Wedding looks are never entirely universal. What makes sense for a beach ceremony in Comporta will not work for a Catholic wedding in Vienna, and what feels perfectly judged at an English country church may seem oddly formal at a civil ceremony in Paris. Geography changes the dress code. Culture changes it too. Still, one … Read more
I live in jeans — not only because they are easy and comfortable, but because they remain one of the most flattering trousers ever invented. My holy trinity? Blue, black, and beige. But when Chloé and Phoebe Philo introduced pale pink versions this year, I knew one pair would be entering the rotation. Pink jeans? … Read more
Looking for alternative brands for COS that offer the same minimalist aesthetic and quiet luxury vibe? Our #BestonTikTok series brings you the fashion discoveries from TikTok, for those who don’t have time (or patience) to scroll endlessly. This week, we dive into emerging brands that echo the clean lines, timeless cuts, and elevated basics you … Read more
A smart summer wardrobe is not about buying every trend. For 2026, think breathable fabrics, relaxed cuts, a curated colour palette, and textures that bring depth.
Fashion is going through an identity crisis. Designers, terrified of missing sales targets, are playing it too safe. Which is why recent seasons feel like déjà vu: the same silhouettes, the same muted palettes, the same oversized shoulders and plain T-shirts. If you’re thinking how boring, you’re not alone. But don’t worry, here come some … Read more
As it happens every year, the first sunny days mark the beginning of the wedding season. And whether you are the happy groom, the father of the bride or one of the guests, you want to look your best on such a wonderful occasion. If you are not sure what to wear or, know what … Read more
Originating from the Pyrenees region, nestled between France and Spain, the espadrilles boast soles crafted from jute or plant-based rope. Whether gracing the feet of King of Aragon’s soldiers or making fashion statements on Salvador Dali and Yves Saint Laurent, espadrilles have stood the test of time. As you wander through the vibrant streets of … Read more
The Spring/Summer 2026 season hit the runways hard — full of surprises, creative debuts, and yes, a few viral moments. But the best part? Many of the looks we saw at Paris Fashion Week SS26 can already be worn now. And they are the quintessence of effortless styling.Get ahead before Zara & Co. start dropping … Read more
White dress trend alert! The white dress is emerging as one of the strongest wardrobe pieces of the season. Across Paris, Notorious has been spotting white dresses in the window displays of Sézane, Balzac Paris, Jacquemus, Antik Batik, and other brands that understand what women want to wear when the weather softens. This is more … Read more
Temperatures are rising; as evening lingers a little longer, the warm air reminds me that summer has arrived. This is the time of year that makes me want to simplify my wardrobe the most. I crave light dresses, linen pieces, sandals, and clothes that allow the body to breathe—what about you? But it is better … Read more
The polo shirt is one of the most iconic garments of all time, having made its transition from a sporty piece of clothing to a part of high-end fashion. It is no longer just a shirt worn by tennis or polo players but a staple in any stylish wardrobe. Click on the video above to get … Read more
We are living through a strange moment in fashion, when logos no longer mean luxury. They may still mean access, taste, money, or a very cooperative credit card. A Hermès bag, for instance, certainly suggests connections and resources. But it does not necessarily prove a luxurious life. There is a difference between buying signs of … Read more
There are two kinds of women in the corporate landscape: those who carry their laptop in a tote bag, and those who still believe a backpack is the most practical answer to adulthood. Then, of course, there is the briefcase woman, a rare and rather intimidating species. I must confess: choosing what to wear to … Read more
As the Editor-in-Chief of Notorious-Mag, I’ve spent decades working in the fashion and lifestyle world. But beyond the pages of the magazine, I’ve also been on the other side of the hiring table for over 40 years. I’ve interviewed dozens of candidates for roles ranging from editorial and design to marketing and management. And if … Read more
The first thing that comes to mind when we say office look is the classic, elegant blazer. And honestly, we love her. She is reliable, polished, and always understands the assignment. But this season, the collections are offering other Spring Jackets that can make your workwear look instantly cooler. Think of it as giving your … Read more
There is something almost funny about the return of the Longchamp Le Pliage. For years, it lived in that complicated corner of fashion reserved for pieces we associated with school runs, airport terminals, university libraries and the practical side of grown-up life. Then, almost without warning, it reappeared on the arms of Gen Z girls … Read more
As the sun shines brighter and the days grow warmer, we all know that wedding season is just around the corner. Love is in the air, and countless couples are about to embark on their marital journeys. But just because weddings are naturally beautiful doesn’t mean that you can forget about the dress code. In … Read more
As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from three … Read more
Zara x Leandra Medine Cohen turns spring style into something sharper and more personal. Less template, more instinct.
COS SS26 in Seoul confirmed the brand’s international strength with architectural lines, 80s and 90s references, tactile fabrics, sensual skirts and the kind of polished ease that keeps COS ahead of the high-street pack.
Choosing the right pair of jeans says more about your fashion literacy than most people like to admit. Denim is deceptively democratic; everyone wears it, but not everyone wears it well. There is such a thing as the wrong choice. And yes, continuing to wear ultra-skinny jeans with tight leather jackets and ankle boots is … Read more