4 Brands We’re Obsessed With — From Fashion to Jewellery

Collage with the 4 fashion and jewellery brands notorious love

“Amiga.” A word in Portuguese, Spanish and Catalan that means the person you share everything with: your heartbreaks, your financial chaos, your perfume, and the secret list of brands you swear by. So, amiga, today we’re letting you in on ours: the fashion and jewellery brands we love. Let’s go! Loulou de Saison — Discreet … Read more

Favourite Fashion Brands – The Lyst Index for The 3rd Quarter 2025

still life showing a Saint Laurent bag on top of a pile of vintage dinner table set

The Lyst Index is fashion’s quarterly scoreboard, ranking the favourite fashion brands and products worldwide. Compiled by Lyst, the leading fashion-tech shopping platform, it reflects what 160 million shoppers are searching, clicking, and buying every year. The formula behind it mixes data from product views, sales (where available), and social-media engagement. In other words, the … Read more

COS Festive Edit: The London Brand Redefining Holiday Chic

Model wearing creamy faux fur coat from COS Festive Collection 2025

We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more

Chanel’s Makeup Artists Redefining the Beauty Conversation

Cécile Paravina, Valentina Li and Ammy Drammeh, the three Chanel's makeup artists

Chanel Beauty introduces three visionary makeup artists who explore the power of colour and texture in a stunningly inspirational video. This brilliant trio forms the Comètes Collective, a group of emerging talents reshaping the future of beauty. Click on the video to hear these Chanel makeup artists share their journeys into the world of makeup … Read more

Architecture Meets Fragrance: Inside Frank Gehry’s Perfume Bottle Design for Louis Vuitton

Frank-Gehry-perfume-bottle-design-for-Louis-Vuitton-Fantasmagory-silver-petal-cap-and-yellow-green-glass-bottle

A Perfume Designed by an Architect You know how some perfumes smell expensive? Fantasmagory by Louis Vuitton actually looks expensive. Because it’s designed by none other than Frank Gehry, the architect who turned titanium into movement and chaos into poetry. In this new chapter of Louis Vuitton’s Les Extraits Collection, Gehry doesn’t just design a … Read more

Fashion × Marketing: The Best Collections of Fashion Week SS26

Balenciaga, Dior, Victoria Beckham and Chanel SS26

What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more

Is it Women Washing? Miu Miu Celebrates Female Workers

Parade-Miu Miu SS26- Women Washing-or-female-workers-celebration

The Paris Fashion Week SS26 was full of surprises. One of them came from Miu Miu, whose runway was filled with star models dressed in aprons. Really? The reactions were split; some applauding the artistic statement, others waving a red flag and accusing the brand of women washing. But is that fair? We decided to … Read more

Carolina Herrera SS26 – From Madrid to the World

Collage with a photo of model Esther Cañedas strolling on Plaza Mayor in Madrid, where the Carolina Herrera SS26 show took place.

Forget New York, forget Paris. For Spring/Summer 2026, Wes Gordon, the creative director of Carolina Herrera, decided to step off the usual Fashion Week merry-go-round. Instead, he staged the Carolina Herrera SS26 runway in Madrid. And honestly, it was a show for the books. The brand took over the Plaza Mayor, one of Europe’s most … Read more

COS AW 25/26: The Pure Timeless Statement at NYFW

Collage with the main timeless and ease looks from COS AW 25_26 - NYFW

Once again, COS returned to New York Fashion Week to unveil its Autumn/Winter 25/26 collection. New York may be the opening act of the fashion season, but don’t expect wild reinventions—what we’re seeing is evolution, refinement, and the kind of consistency fashion actually needs. The city’s energy perfectly mirrors the mood of collections from Michael … Read more

Who Are the Fashion Creative Directors of 2025?

collage showing some of fashion creative directors who are in new positions and brands in 2025

The Luxury Industry’s Game of Musical Chairs Why We Made This Video The game of musical chairs in fashion was so intense at the end of 2024 and the beginning of 2025 that no one seems to know who is working where anymore. That’s why we’ve come to your rescue with this video: a clear … Read more

Dior by Jonathan Anderson: How the New Designer Dressed Greta Lee, Mia Goth and More

Collage with two photos showing the making of Dior dress worn by Anya Taylor Joy at Toront Film Festival-2025-Dior by Jonathan Anderson

In June 2025, Jonathan Anderson, the new creative director of Dior, unveiled his first Dior Men’s collection. The debut sparked excitement, only raising anticipation for his upcoming Dior womenswear collection, which will take centre stage during Paris Fashion Week in October. But Anderson didn’t wait until Paris to reveal his vision. Between August and September, … Read more

#CloseEyeOn – How Amina Muaddi Became the Shoemaker to the Stars

Amina Muaddi in black leather jacket

If you’ve scrolled through Instagram or flipped through fashion magazines in the past five years, chances are you’ve spotted a pair of crystal-studded stilettos with flared heels, the unmistakable signature of Amina Muaddi. But who is Amina Muaddi, the woman behind the viral shoes seen on everyone from Kim Kardashian to Rihanna? Amina Muaddi’s iconic … Read more

Summer Destination Inspired by Spanish Elegance

Pasticcino Bag launch at Alhambra in Andalusia

A Flamenco-Filled Launch Celebrating Spanish Elegance Watch the video to soak up the flamenco spirit that surrounded the launch of the new Pasticcino Bag by Weekend Max Mara, a celebration of Spanish elegance and heritage. And the location? One of the top summer destinations for 2025! The Story Behind the Iconic Pasticcino Bag by Weekend … Read more

Luxury Meets Labour: Who’s Really Making Your Dior Jewellery?

ANNA SAWAI © Jade Mainade - dior ambassador

Quick Answer Who makes Dior jewellery?Dior’s high jewellery is designed and crafted in France, but not all of the brand’s jewellery is made there. For special collections and intricate handwork, Dior collaborates with skilled artisans all over the world, including India. Costume jewellery and components may be produced or assembled elsewhere, including in China. The … Read more

Lifestyle Experience: Tastemaker COS Created an Artful Journey for You

COS x Studio Ashby Collaboration - Interior designer Sophie Ashby sit on a bookshelf, wearing a off white dress from COS

COS, in collaboration with the London-based Studio Ashby, presents a multi-city installation project celebrating women artists. This artful lifestyle experience unfolds in COS stores across London, Paris, and Helsinki, offering a fresh and cultural perspective that goes far beyond fashion. Shall we explore? Luxury is When a Fashion Brand Becomes a Lifestyle Experience The New … Read more

Don’t Miss The Miu Miu Upcycle Collection 2025 in London

Details of the making of the new Miu Miu Upcycle Collection handmade

The much-anticipated MIU MIU UPCYCLE COLLECTION 2025 has officially landed, and it did so in style, with a global preview hosted at Miu Miu’s brand-new flagship store in London. Created in collaboration with Academy Award-winning designer Catherine Martin, this season’s collection is a celebration of vintage fashion, sustainable values, and unapologetic femininity. What Makes the … Read more

Discover the Spanish Craft Behind the Pasticcino Bag by Weekend Max Mara

weekend Max Mara model wearing a trench coat, holds a Pasticcino bag. A red flower on her lapel reminds the spanish craft heritage of the bag

Watch how the latest edition of the iconic Pasticcino Bag comes to life in Spain, celebrating artisanal heritage and timeless style. Launched in 2016 and named after the Italian word for “small pastry,” the Pasticcino Bag by Weekend Max Mara has become a cult favourite. A playful statement clutch with a bold personality, it combines … Read more

Watch the Looks and Celebrities at Dior Autumn 2025 in Kyoto

Dior models lined up in front of the To-ji Temple in Kyoto where Dior Autumn 2025 took place

Dior Autumn 2025 made headlines as Maria Grazia Chiuri unveiled the highly anticipated collection in Kyoto, Japan. The show took place in the magical setting of To-ji Temple, with gardens filled with cherry blossoms. Dior Autumn 2025 celebrated the unique connection between Dior and Japanese culture, a relationship that started in 1953 when Christian Dior … Read more

Jimmy Choo Archive: The Best Years From 1997 To 2001 Revisited

Jimmy Choo' Archive collection- The Leo sandal viewed by the heels perspective

As Jimmy Choo tiptoes towards its 30th anniversary, the iconic brand is doing what it does best: making headlines and stilettos. Enter The Archive, a curated collection revisiting the house’s early years from 1997 to 2001, when shoes weren’t just shoes but declarations of intent. The Jimmy Choo Archive – The Best Jimmy Choo From … Read more

Alternative Brands for COS, ARKET and Massimo Dutti – #BestOnTikTok

Model wearing a lines embroidered white shirt stands on the street with an open book in front of her face

Looking for alternative brands for COS that offer the same minimalist aesthetic and quiet luxury vibe? Our #BestonTikTok series brings you the best fashion discoveries from TikTok, for those who don’t have time (or patience) to scroll endlessly. This week, we dive into emerging brands that echo the clean lines, timeless cuts, and elevated basics … Read more