What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more
At once timeless and modern, the Dior Maison Cross Cannage Collection reinterprets one of the house’s most iconic codes, the geometric weave that has adorned Dior creations since the days of Monsieur himself. The Origins of Cannage: A Chair, A Code, A Legend At every défilé held in the salons of 30 Avenue Montaigne, Christian … Read more
The Paris Fashion Week SS26 was full of surprises. One of them came from Miu Miu, whose runway was filled with star models dressed in aprons. Really? The reactions were split; some applauding the artistic statement, others waving a red flag and accusing the brand of women washing. But is that fair? We decided to … Read more
Forget New York, forget Paris. For Spring/Summer 2026, Wes Gordon, the creative director of Carolina Herrera, decided to step off the usual Fashion Week merry-go-round. Instead, he staged the Carolina Herrera SS26 runway in Madrid. And honestly, it was a show for the books. The brand took over the Plaza Mayor, one of Europe’s most … Read more
Once again, COS returned to New York Fashion Week to unveil its Autumn/Winter 25/26 collection. New York may be the opening act of the fashion season, but don’t expect wild reinventions—what we’re seeing is evolution, refinement, and the kind of consistency fashion actually needs. The city’s energy perfectly mirrors the mood of collections from Michael … Read more
The Luxury Industry’s Game of Musical Chairs Why We Made This Video The game of musical chairs in fashion was so intense at the end of 2024 and the beginning of 2025 that no one seems to know who is working where anymore. That’s why we’ve come to your rescue with this video: a clear … Read more
In June 2025, Jonathan Anderson, the new creative director of Dior, unveiled his first Dior Men’s collection. The debut sparked excitement, only raising anticipation for his upcoming Dior womenswear collection, which will take centre stage during Paris Fashion Week in October. But Anderson didn’t wait until Paris to reveal his vision. Between August and September, … Read more
If you’ve scrolled through Instagram or flipped through fashion magazines in the past five years, chances are you’ve spotted a pair of crystal-studded stilettos with flared heels, the unmistakable signature of Amina Muaddi. But who is Amina Muaddi, the woman behind the viral shoes seen on everyone from Kim Kardashian to Rihanna? Amina Muaddi’s iconic … Read more
A Flamenco-Filled Launch Celebrating Spanish Elegance Watch the video to soak up the flamenco spirit that surrounded the launch of the new Pasticcino Bag by Weekend Max Mara, a celebration of Spanish elegance and heritage. And the location? One of the top summer destinations for 2025! The Story Behind the Iconic Pasticcino Bag by Weekend … Read more
Quick Answer Who makes Dior jewellery?Dior’s high jewellery is designed and crafted in France, but not all of the brand’s jewellery is made there. For special collections and intricate handwork, Dior collaborates with skilled artisans all over the world, including India. Costume jewellery and components may be produced or assembled elsewhere, including in China. The … Read more
When was the last time you wrote a letter or sent a postcard from your holiday instead of just texting? This nostalgic thought came to us at Notorious as we discovered Montblanc’s latest pen launch, a stunning collaboration with filmmaker Wes Anderson. The campaign is called Let’s Write, and it inspired us to bring back … Read more
COS, in collaboration with the London-based Studio Ashby, presents a multi-city installation project celebrating women artists. This artful lifestyle experience unfolds in COS stores across London, Paris, and Helsinki, offering a fresh and cultural perspective that goes far beyond fashion. Shall we explore? Luxury is When a Fashion Brand Becomes a Lifestyle Experience The New … Read more
The much-anticipated MIU MIU UPCYCLE COLLECTION 2025 has officially landed, and it did so in style, with a global preview hosted at Miu Miu’s brand-new flagship store in London. Created in collaboration with Academy Award-winning designer Catherine Martin, this season’s collection is a celebration of vintage fashion, sustainable values, and unapologetic femininity. What Makes the … Read more
Watch how the latest edition of the iconic Pasticcino Bag comes to life in Spain, celebrating artisanal heritage and timeless style. Launched in 2016 and named after the Italian word for “small pastry,” the Pasticcino Bag by Weekend Max Mara has become a cult favourite. A playful statement clutch with a bold personality, it combines … Read more
Dior Autumn 2025 made headlines as Maria Grazia Chiuri unveiled the highly anticipated collection in Kyoto, Japan. The show took place in the magical setting of To-ji Temple, with gardens filled with cherry blossoms. Dior Autumn 2025 celebrated the unique connection between Dior and Japanese culture, a relationship that started in 1953 when Christian Dior … Read more
As Jimmy Choo tiptoes towards its 30th anniversary, the iconic brand is doing what it does best: making headlines and stilettos. Enter The Archive, a curated collection revisiting the house’s early years from 1997 to 2001, when shoes weren’t just shoes but declarations of intent. The Jimmy Choo Archive – The Best Jimmy Choo From … Read more
Looking for alternative brands for COS that offer the same minimalist aesthetic and quiet luxury vibe? Our #BestonTikTok series brings you the best fashion discoveries from TikTok, for those who don’t have time (or patience) to scroll endlessly. This week, we dive into emerging brands that echo the clean lines, timeless cuts, and elevated basics … Read more
As the world turns its attention to the Vatican with the new Pope Leo XIV, we reflect on the fashion visionaries who have found sincere inspiration in the richness and symbolism of Catholic tradition. As the Vatican welcomes the new Pope Leo XIV, the global spotlight is on spiritual leadership and the cultural reverberations of … Read more
The Lyst Index For The 1st Quarter 2025 Is Here Every quarter, the world’s leading fashion shopping platform curates and ranks the brands and products consumers search for and buy the most. The Lyst Index is our go-to thermometer for what’s trending in fashion right now. So, let’s dive into what’s caught the attention and … Read more
Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more
A minimalist runway in a marble quarry? COS just redefined soft power dressing. COS surprised its followers by unveiling a ‘see-now, buy-now‘ runway show in Greece for the official launch of its Spring/Summer 2025 collection. A location favoured by fashion heavyweights—Chanel’s Métiers d’Art (2017), Dior Cruise (2022), and even Jacquemus—but this time, COS took the … Read more
The Louis Vuitton AW25-26 fashion show unfolded spectacularly at L’Étoile du Nord; a beautifully restored former railway station in Paris. This distinctive setting inspired Creative Director Nicolas Ghesquière to craft a captivating collection, reflecting the diversity and fleeting interactions typical of train stations—people always on the move, each carrying personal dreams in their luggage. Nicolas … Read more
On a night filled with stars and emotions, Mikey Madison not only took home the Oscar for Best Actress but also cemented her status as a true style icon at the 97th Academy Awards. With a gown steeped in Dior’s history, the Anora star paid homage to the timeless elegance of the 1950s, channelling the … Read more