Miuccia Prada stands out as the sole fashion designer of our era capable of melding beauty, elegance, and femininity with an intellectual and political narrative. Alongside her co-creative director, Raf Simons, Prada has consistently topped the charts as one of the most coveted fashion brands among consumers. The Prada AW24 collection unveiled at the latest … Read more
August 2024, Louis Vuitton is poised to make waves in the fashion world with an exceptional capsule collection crafted by the legendary Pharrell Williams. In partnership with Timberland, this collection offers a fresh, luxurious take on workwear, merging the rugged spirit of American Western fashion with Louis Vuitton’s signature craftsmanship and elegance. It’s a perfect … Read more
Today, it’s 33°C, and the air conditioner isn’t working—what a perfect scenario to talk about COS’ A/W 2024 campaign and collection, right? But the truth is, September is just around the corner, and you should be up to date with the latest autumn and winter collections. This season, COS has chosen a gallery of artists … Read more
As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more
2024 has been a dazzling year for American fashion designer Tory Burch. TIME has honoured Tory Burch by naming her to the 2024 TIME100, its prestigious annual list of the world’s most influential people. The red carpet glittered with celebrities donning Tory Burch, affirming the choice made by the iconic Time Magazine. Zendaya graced New … Read more
Originating from the Pyrenees region, nestled between France and Spain, the espadrilles boast soles crafted from jute or plant-based rope. Whether gracing the feet of King of Aragon’s soldiers or making fashion statements on Salvador Dali and Yves Saint Laurent, espadrilles have stood the test of time. As you wander through the vibrant streets of … Read more
Are you on the hunt for the perfect swimsuit this summer? The kind that will make you savour every moment of beach life? Well, you’re in luck! We’ve curated a list of top-notch French beachwear brands just for you. So, if you dream of looking like a French girl in St. Tropez, read on. When … Read more
If you’re anything like us, always on the hunt for fashion pieces that go beyond the trends, then the COS x Kazuki Tabata collaboration is a must-see.Building a timeless wardrobe means finding pieces that not only resist fleeting fads but also stand the test of time with their quality. These rare moments when fashion meets … Read more
Our fashion editor at Notorious Mag is spending a year in France, predominantly in Paris. Tough life, Selma. With a notebook in one hand and a pile of shopping bags in the other, Selma and her daughter Pia have compiled an enviable list of exclusive vintage shops in Paris.So, if you are planning a weekend … Read more
We’re sending a birthday balloon up for Victoria Beckham as she hits the big 5-0. She’s not just a style icon; she’s a powerhouse mom and a testament to hard graft. Kudos, Victoria! The ink had barely dried on her birthday cake when she was already dazzling the fashion world with her debut collaboration with … Read more
What leaps to mind at the dawn of a new season? Or rather, what fresh addition do you crown your wardrobe with for a complete overhaul? For me, it’s unequivocally shoes! The moment the last snowflake dissolves, my stride towards spring is propelled by footwear – and decidedly not boots. The Miu Miu SS24 shoes … Read more
It’s no secret that Hedi Slimane has been whipping up more than just fashion vibes since 2018, when he snagged the creative reins of the French luxury powerhouse, Celine. Slimane, a political science grad turned design maverick, has been busy curating the Celine universe. With the rollout of the new makeup collection, Celine Beauté, the … Read more
Besides their excellent taste and signature styles, the French fashion designer Yves Saint Laurent, the architect Le Corbusier, and style muse Jacqueline Kennedy Onassis have in common their choice of eyewear brand as they all wore glasses and sunglasses made by Maison Bonnet. The family-owned Parisian specs brand has been famous for crafting made-to-measure glasses … Read more
The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more
Did you catch our piece on the pivotal trends for SS24, or perhaps the one connecting the dots from 2023’s triumphs to 2024’s must-haves? At Notorious, we pride ourselves on distilling the essence of fashion’s cacophony, curating wearable and timeless treasures just for you. It’s impossible, then, to overlook the denim trends for 2024. Denim, … Read more
Mark your calendars for a fashion extravaganza at Copenhagen Fashion Week AW24, where joy meets sustainability in high fashion. From January 29th to February 1st, 2024, immerse yourself in the Scandinavian fashion scene’s latest offerings. But here’s the scoop we adore: sustainability isn’t just a trend here; it’s a legacy that’s been celebrated since the … Read more
Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more
As we waltz into 2024, it’s time to shake up our style game with the hottest 2024 fashion trends. New year, new fashion. Well, sort of. Over the past few years, fashion has remained loyal to certain styles and looks. From the relaxed jeans and wide legs to the unshakeable allure of 90s and Y2K … Read more
Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more
Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going … Read more
Fashion Month has finally wrapped up, and it’s time to dish on the juiciest deets from the runway. You know how it is – it takes a hot minute to digest all those shows, thousands of pics, and an avalanche of ideas that the SS24 collections brought to the table. Fashion, it’s a wild ride, … Read more
As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more
In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to … Read more