24 Premium French Brands Every French-Girl-Style Lover Should Know.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Don’t Miss The Miu Miu Upcycle Collection 2025 in London

Details of the making of the new Miu Miu Upcycle Collection handmade

The much-anticipated MIU MIU UPCYCLE COLLECTION 2025 has officially landed, and it did so in style, with a global preview hosted at Miu Miu’s brand-new flagship store in London. Created in collaboration with Academy Award-winning designer Catherine Martin, this season’s collection is a celebration of vintage fashion, sustainable values, and unapologetic femininity. What Makes the … Read more

Discover the Spanish Craft Behind the Pasticcino Bag by Weekend Max Mara

weekend Max Mara model wearing a trench coat, holds a Pasticcino bag. A red flower on her lapel reminds the spanish craft heritage of the bag

Watch how the latest edition of the iconic Pasticcino Bag comes to life in Spain, celebrating artisanal heritage and timeless style. Launched in 2016 and named after the Italian word for “small pastry,” the Pasticcino Bag by Weekend Max Mara has become a cult favourite. A playful statement clutch with a bold personality, it combines … Read more

All about Wimbledon – A Glorious Blend of History and Elegance

The Duchess of Cambridge in Wimbledon wearing a white dress

The Wimbledon Tennis Tournament is an iconic event that embodies a sense of grandeur and tradition. This prestigious tournament, held annually in the leafy suburbs of London, has been captivating tennis enthusiasts and sports lovers worldwide since its inception. Let us delve into the captivating world of the oldest tennis tournament on the planet by … Read more

Queen Letizia Just Wore the Best Spring Coat

queen letizia spotted at Cuesta de Moyano book fair in Madrid, wearing a Vichy checked trench coat

Even in Spain, May 2025 has been unusually cold and rainy. Instead of enjoying spring sunshine, we’re still dealing with grey skies and temperatures hovering around 17°C. That means one thing: we still need a good spring coat. And Queen Letizia of Spain has just stepped out wearing what might be the best spring coat … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

The Skinny Jeans Comeback 2025 – Are You Ready to Wear Them Again?

Fashionista on the streets of Milan fashion week-she wears slim fit jeans-striped shirt-corset-ballerina

The skinny jeans comeback is here; let us understand why. Over the past few years, skinny jeans have been competing with Crocs for the title of fashion’s most hated item. Legions of girls on Instagram and TikTok swear they’ll never wear skinny jeans again. But there’s one timeless rule in fashion: never say never. Let’s … Read more

The Row’s Look Everyone’s Obsessed With This Spring

The Row model wearing a grey jumper, a white mini dress and a silk mini skirt and a denim trouser

The Row is the holy grail when it comes to understated luxury. It doesn’t need a logo to be recognised—it perfectly embodies the “if you know, you know” vibe. For me, the secret is in the perfect balance between almost unattainable quality and an effortless, street-fashion design. No wonder The Row’s outfits are trending across … Read more

Office Wear- Give Your Pencil Skirt a New Lease of Life

workwear pencil skirt-collage with five models from runways ss25 wearing a pencil skirt in different styles

The pencil skirt is to women what the suit is to men – the ultimate workwear uniform. When we think of the pencil skirt, we picture it in a boardroom at a bank. While tech bros have wiped the suit and tie from the corporate world, women embraced this masculine look as an empowering uniform. … Read more

The White Lotus 3 – Your Best Summer Break Wardrobe Inspiration

white lotus fashion -scene from the white lotus season 3, showing three actress wearing printed and colourful beach dresses

With Season 3 of the addictive series The White Lotus hitting screens again, fashion enthusiasts everywhere have a fresh dose of holiday wardrobe inspiration. Known for its vibrant aesthetics and captivating locations, the series provides plenty of packing ideas for your next stylish escape. The White Lotus’ third season is set in Thailand, and there’s … Read more

All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

Actor Adrien Brody Is the New Face of The COS SS25 Campaign

Adrien Brody wearing a pinstripe relaxed tailoring suit from COS SS25 collection

Lately, it feels like Adrien Brody is simply everywhere. One moment, he’s dazzling on the red carpet at Hollywood’s most prestigious award shows; the next, he’s striding down fashion runways like he was born for it. And honestly, we’re not mad about it. The leading man of the critically acclaimed The Brutalist is now adding … Read more

The Best-Dressed, The Winners and The Loser of the SAG 2025

Hannah-Dodd-Keri-Russell-Nicola-Coughlan-SAG-2025-best-dressed

The awards season carousel is in full swing, and the Screen Actors Guild Awards (SAG Awards) did not disappoint. The red carpet was a spectacle of impeccably dressed stars, offering plenty of style inspiration as we head into wedding and gala season. From Miu Miu and Dior to Louis Vuitton and Bucherer, here’s a closer … Read more

The Leather Jacket Edit & How to Care for Yours

Leather jackets-Collage with runway looks from Coach, Miu Miu, Gucci and Isabel Marant

On Instagram and TikTok, the debate rages between two camps: the trench coat enthusiasts and the leather jacket aficionados. Both are staples of the “cool girl” aesthetic, each vying for the title of the essential pre-spring wardrobe piece. However, the leather jacket emerges as the best transition piece for SS25. If you’re in the market … Read more

The History of the Trench Coat – From The Trenches to the Streets

Fashion show goers wearing a timeless staple, the trench coat.

What do Hollywood’s Humphrey Bogart, Kate Middleton, the Duchess of Cambridge, Audrey Hepburn, Kate Moss and the British military officers have in common? The timeless trench coat; fashion’s most iconic and enduring classic. Although the quintessential British garment is synonymous with chicness and sophistication today, it first became famous over a hundred years ago in … Read more

Bob Dylan Core – How Timothée Chalamet Masters This Style

Trailer of A Complete Unknown with Timothée Chalamet as Bob Dylan

Since the announcement that actor Timothée Chalamet would portray Bob Dylan in the film ‘A Complete Unknown’, TikTok has gone into a tailspin. An old photo of the singer with his girlfriend Suze Rotolo quickly went viral on the Chinese social network, sparking the ‘Bob Dylan Core’ trend. The first photo of Timothée Chalamet as … Read more

The Challenge – How to find the right jeans for your body type

fashionista wearing a all denim outfit in the streets of Copenhagen fashion week

A good pair of jeans is probably the essential item in any girl’s wardrobe. So finding the right one for your body type is a must. A pair of jeans that fits you makes you feel confident and comfortable, which is the first step to being cool and elegant. And speaking of confidence, you know … Read more

COS REMADE – A Limited Denim Collection Crafted from Pre-Loved Pieces

A model in different poses shows the versatility of the new COS REMADE limited denim collection

It’s always good news when a street fashion brand creates something sustainable and eco-friendly. But this time, it’s even better—because it’s COS, one of the chicest and coolest brands of the moment. They’ve just dropped the COS REMADE collection, made with 20% pre-loved COS garments. If you’re on the lookout for new denim this season, … Read more

5 Style Tips – What to Wear in February Fashion’s Boring Month

street style- Copenhagen fashion Week AW25 -Three fashionista wearing colourful outfits to contrast boring february fashion mood

After several months of cold weather, we’re looking forward to spring and don’t feel like buying new winter clothes now, even on sale. As a result, many don’t know what to wear and end up donning the same looks repeatedly, making February the most boring month for fashion and style. But it doesn’t have to … Read more

Throwback Fashion – 7 Trends From CPHFW SS25 Street Style

Copenhagen’s street style is always a visual delight, especially during Fashion Week, where Scandinavian designers and runway guests dazzle with their eclectic and bold looks. This season, the streets of the Danish capital offered up a cornucopia of sartorial inspiration. So, why not infuse your wardrobe with a touch of that edgy Nordic vibe? Here … Read more

Soup Mode – January’s All About a New Viral Fashion Trend

collage with some pieces from the micro fashion trend soup mode

Google has unofficially declared January the month of soup. And honestly, what’s better than a hot bowl of soup to fend off the cold, dark days of the first month of 2025? It’s no surprise that this cosy vibe—imagine tomato soup paired with a grilled cheese sandwich (you have to try it)—has sparked the micro … Read more

Evening Wear: Emma Stone’s Red Carpet Mastery as Our Muse

Emma Stone at the London Premier of Porr Things wearing a slip dress, one of the evening wear trends 2024

Emma Stone, capturing the spotlight at the 2024 Golden Globes Awards with her Best Actress win in a Film and Comedy for her role in “Poor Things”, has also reigned supreme on the red carpets. Her dazzling appearances during the movie’s promotions and film festival circuits are a testament to her impeccable style. Just that … Read more

The Women Worth Following on Instagram

collage with the Alessandra of Hannover, Leandra Medine Cohen, Naomi Watts, Indre Rockefeller and Veronika Heilbrunner who are in notorious list of women worth following

Let’s dive straight into the heart of the matter with a clear spoiler: this isn’t your run-of-the-mill celeb roundup. Don’t expect to see Jennifer Lopez and Kim Kardashian here. My interest in mainstream celebrities has been waning over the years. There are countless women on social media who are both beautiful and glamorous, and who … Read more