#BuyBetter – The Final Top List of Exclusive Vintage Shops in Paris

Pia, daughter of selma von schonburg, in paris while hunting for the best vintage shop in paris

Our fashion editor at Notorious Mag is spending a year in France, predominantly in Paris. Tough life, Selma. With a notebook in one hand and a pile of shopping bags in the other, Selma and her daughter Pia have compiled an enviable list of exclusive vintage shops in Paris.So, if you are planning a weekend … Read more

The Rich History of Creole Earrings

the history of creole earring -detail from an old painting with a woman wearing a creole earring

Creole earrings, also known as hoop earrings, have a rich history that spans across time and cultures. The oldest pair of this style was found in Sumerian tombs from 2600 BC, demonstrating their long-lasting appeal​​. The earrings are believed to have had various purposes across cultures, with some seeing them as protective symbols while others … Read more

Try These 8 Fashion Tricks if You Want To Look Taller

Fashionista at CPHFW, wearing a striped blouse as a fashion trick to look taller

The perennial quest for vertical superiority! For those of us whose reach might not extend to the top shelf, fear not, fashion has a cunning plan up its chic sleeve. Consider this your secret blueprint for dressing like you own a few extra inches. Because in the realm of style, perception is nine-tenths of the … Read more

Do you remember your first designer piece? I still have mine.

fashionista wearing a earring and necklace from Chanel

When I was in my teens, my mother gifted me a Fendi bag—the first designer piece I ever owned, and it’s still with me today! However, this cherished item doesn’t just sit on a memory shelf in my wardrobe; I use it quite frequently. As advocates of the #buylessbuybetter philosophy, we at Notorious believe that … Read more

Step Into Spring: Why Boat Shoes Are the Season’s Must-Have

collage with a Miu Miu model wearing a leather skirt and jacket paired with a boat shoe from the SS24 runway

Another fashion season rolls in, bringing with it a shoe trend that feels as fresh and unpredictable as the first warm breeze of spring. This time, the humble boat shoe is stealing the spotlight. Believe it or not, it’s poised to become a major player in your spring wardrobe. In this article, we will explore … Read more

Spring in Paris – Fashion, Flair and Street Style. 

street style photo from Paris showing a woman wearing a fur bomber jacket

Springtime in Paris. It sounds like an Adele song, which is pretty much what it is; there is hardly any better time to visit the city of love. It is the best season to see Paris, as it awakens from hibernation, and everything is just magical. And not to mention the inspiring spring street style. … Read more

Fashion-Forward Radar: Why You Need a Fishing Vest

Collage with four models wearing a fishing vest from Prada, Louis Vuitton, Martine Rose and Needles SS24

Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more

What to Wear This Wedding Season – The Most Fabulous Guest Dresses

Collage with three dresses; a silver, a polka dot and a floral as inspiration for what to wear to a wedding

Wedding season is synonymous with stunning dresses; choosing the right one can make you the perfect guest. At Notorious, we understand the intricacies of wedding etiquette, especially when it comes to what NOT to wear. While some may rave about bold choices, such as wearing black to a religious ceremony, we recommend steering clear of … Read more

Sunglasses Trends 2024 – A Secret Weapon to Update Your Outfit  

photo of a female model wearing a thick round frame sunglasses from COS x Linda Farrow

Sunglasses aren’t just an accessory; they’re your outfit’s secret weapon. Picture this: you step out in a simple look, throw on a pair of shades, and voilà, you’re suddenly serving major style vibes. Whether you’re channelling your inner romantic, glam queen, retro diva, or sci-fi enthusiast, the right pair of sunglasses can take your look … Read more

How Did the Modest Fashion Style Become a Big Trend? 

Paris street style- fashionista wearing a flower print dress with long sleeves, high collar and black boots

Modest fashion used to be a specialised fashion for mainly Orthodox Jews, Orthodox Christians, and Muslim consumers. So the modest fashion style isn’t exactly a new trend. Women have been dressing modestly since the beginning of time. However, the Modest fashion style aesthetic has now taken to the streets and is embraced by women everywhere, … Read more

Masters of the Air: The History of the Bomber Jacket

vintage photo featuring actress Marylin Monroe visiting American Troops and wearing a leather bomber Jacket

Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more

Diamonds Instead of Couture Gowns is a Better Investment 

Actress Zendaya wearing a black gown and Bulgari Mediterranea necklace during the presentation of the collection in Venice

Bafta, Golden Globe, Emmy, and Fashion Weeks are a feast for the eyes of those who love the sheer beauty of fabulous gowns and high jewellery. Although couture gowns are a true work of art with highly skilled craftsmanship and a collector factor, it is the precious diamonds in high jewellery pieces that stand out … Read more

10 Ways to Wear Leggings and Fall in Love With Them Again 

Mango models showing different ways to wear leggings

Never utter ‘never again,’ particularly in the realm of fashion trends. Leggings are making a steady return, favoured by the style-savvy on Instagram. This resurgence aligns perfectly with the comeback of skinny and slim-fit denim, making a compelling case for leggings. They offer the sleek appearance of slim-fitting trousers while providing unmatched comfort. Stay with … Read more

Mob Wife Trend: Fashion 2024 Says Basta to Minimalism.

collage with the famous film and tv series mob wives characters-jennifer lawrence-sharon stone-drea de matteo -jessica rabbit -edie falco

The internet is abuzz with the latest fashion sensation: the Mob Wife trend. It all kicked off with a TikTok video from blockchain tech guru Kayla Trivieri, boasting over 200K followers. But what exactly is the Mob Wife, a trend so striking that even Francis Coppola commented on Instagram? The father of Sofia Coppola and … Read more

Wild West Weekly – Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Man about town: All you want to know about Dandy style 

collage with the runway looks Prada AW24 menswear- the new dandy aesthetic

When discussing the Dandy style, we naturally think of the flamboyant Irish playwright Oscar Wilde, velvet jackets and romantic shirts with frills and lace that defied 18th and 19th-century men’s fashion. Today, thanks to brands like Prada, Gucci, Louis Vuitton and Fursac, dandy clothing is contemporary. And pretty much wearable. So, keep scrolling to understand … Read more

Davos – From Dress Code to Sexist Codes at the WEF

Angelina Joliei n Davos at the World Economic Forum

This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more

Evening Wear 2024: Emma Stone’s Red Carpet Mastery as Our Muse

Emma Stone at the London Premier of Porr Things wearing a slip dress, one of the evening wear trends 2024

Emma Stone, capturing the spotlight at the 2024 Golden Globes Awards with her Best Actress win in a Film and Comedy for her role in “Poor Things”, has also reigned supreme on the red carpets. Her dazzling appearances during the movie’s promotions and film festival circuits are a testament to her impeccable style. Just that … Read more

Watch The Ralph Lauren’s Purple Label SS24 Menswear

Graphic showing a male model wearing a yellow jacket, a black turtleneck from the Ralph Lauren SS24 menswear collection

Click on the video to enter the world of Ralph Lauren’s Purple Label SS24. Recently showcased at Milan Men’s Fashion Week, this exquisite collection titled “Ralph’s Dolce Vita” draws inspiration from the unique allure of the Amalfi Coast. Capturing the timeless glamour and breathtaking vistas of this sun-soaked destination, Purple Label continues to exemplify its … Read more

Loden, The History of the First Performance Fabric.

Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more

7 Instagram Outfits That Inspire Party Vibes

Detail of a crystal hair bowl from Jennifer Behr

Notorious is totally in Christmas and End of the Year holidays mode. That means family first! Kids, uncles, and aunts are snagging all our love and time right now. But hey, that doesn’t mean we’re ghosting our fab reader community during the festive season. Let’s face it – you, our dear readers, are practically fam … Read more

Some Chic and Smart Party Season Styles 

black white photo-Whitney Peak at Met Gala with Chanel

The first thing you have to consider is that all (all, no euphemism) shops are clogged to the brim with sequined dresses, skirts, trousers, suits and shoes. We’re totally not anti-sequin – actually, we’re pretty smitten with the glitzy glam and the way it jazzes things up. But let’s be real, the world’s practically drowning … Read more