Fashion-Forward Radar: Why You Need a Fishing Vest

Collage with four models wearing a fishing vest from Prada, Louis Vuitton, Martine Rose and Needles SS24

Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more

What to Wear This Wedding Season – The Most Fabulous Guest Dresses

Collage with three dresses; a silver, a polka dot and a floral as inspiration for what to wear to a wedding

Wedding season is synonymous with stunning dresses; choosing the right one can make you the perfect guest. At Notorious, we understand the intricacies of wedding etiquette, especially when it comes to what NOT to wear. While some may rave about bold choices, such as wearing black to a religious ceremony, we recommend steering clear of … Read more

Sunglasses Trends 2024 – A Secret Weapon to Update Your Outfit  

photo of a female model wearing a thick round frame sunglasses from COS x Linda Farrow

Sunglasses aren’t just an accessory; they’re your outfit’s secret weapon. Picture this: you step out in a simple look, throw on a pair of shades, and voilà, you’re suddenly serving major style vibes. Whether you’re channelling your inner romantic, glam queen, retro diva, or sci-fi enthusiast, the right pair of sunglasses can take your look … Read more

How Did the Modest Fashion Style Become a Big Trend? 

Paris street style- fashionista wearing a flower print dress with long sleeves, high collar and black boots

Modest fashion used to be a specialised fashion for mainly Orthodox Jews, Orthodox Christians, and Muslim consumers. So the modest fashion style isn’t exactly a new trend. Women have been dressing modestly since the beginning of time. However, the Modest fashion style aesthetic has now taken to the streets and is embraced by women everywhere, … Read more

Masters of the Air: The History of the Bomber Jacket

vintage photo featuring actress Marylin Monroe visiting American Troops and wearing a leather bomber Jacket

Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more

Diamonds Instead of Couture Gowns is a Better Investment 

Actress Zendaya wearing a black gown and Bulgari Mediterranea necklace during the presentation of the collection in Venice

Bafta, Golden Globe, Emmy, and Fashion Weeks are a feast for the eyes of those who love the sheer beauty of fabulous gowns and high jewellery. Although couture gowns are a true work of art with highly skilled craftsmanship and a collector factor, it is the precious diamonds in high jewellery pieces that stand out … Read more

10 Ways to Wear Leggings and Fall in Love With Them Again 

Mango models showing different ways to wear leggings

Never utter ‘never again,’ particularly in the realm of fashion trends. Leggings are making a steady return, favoured by the style-savvy on Instagram. This resurgence aligns perfectly with the comeback of skinny and slim-fit denim, making a compelling case for leggings. They offer the sleek appearance of slim-fitting trousers while providing unmatched comfort. Stay with … Read more

Mob Wife Trend: Fashion 2024 Says Basta to Minimalism.

collage with the famous film and tv series mob wives characters-jennifer lawrence-sharon stone-drea de matteo -jessica rabbit -edie falco

The internet is abuzz with the latest fashion sensation: the Mob Wife trend. It all kicked off with a TikTok video from blockchain tech guru Kayla Trivieri, boasting over 200K followers. But what exactly is the Mob Wife, a trend so striking that even Francis Coppola commented on Instagram? The father of Sofia Coppola and … Read more

Wild West Weekly – Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Man about town: All you want to know about Dandy style 

collage with the runway looks Prada AW24 menswear- the new dandy aesthetic

When discussing the Dandy style, we naturally think of the flamboyant Irish playwright Oscar Wilde, velvet jackets and romantic shirts with frills and lace that defied 18th and 19th-century men’s fashion. Today, thanks to brands like Prada, Gucci, Louis Vuitton and Fursac, dandy clothing is contemporary. And pretty much wearable. So, keep scrolling to understand … Read more

Davos – From Dress Code to Sexist Codes at the WEF

Angelina Joliei n Davos at the World Economic Forum

This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more

Evening Wear 2024: Emma Stone’s Red Carpet Mastery as Our Muse

Emma Stone at the London Premier of Porr Things wearing a slip dress, one of the evening wear trends 2024

Emma Stone, capturing the spotlight at the 2024 Golden Globes Awards with her Best Actress win in a Film and Comedy for her role in “Poor Things”, has also reigned supreme on the red carpets. Her dazzling appearances during the movie’s promotions and film festival circuits are a testament to her impeccable style. Just that … Read more

Watch The Ralph Lauren’s Purple Label SS24 Menswear

Graphic showing a male model wearing a yellow jacket, a black turtleneck from the Ralph Lauren SS24 menswear collection

Click on the video to enter the world of Ralph Lauren’s Purple Label SS24. Recently showcased at Milan Men’s Fashion Week, this exquisite collection titled “Ralph’s Dolce Vita” draws inspiration from the unique allure of the Amalfi Coast. Capturing the timeless glamour and breathtaking vistas of this sun-soaked destination, Purple Label continues to exemplify its … Read more

Loden, The History of the First Performance Fabric.

Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more

7 Instagram Outfits That Inspire Party Vibes

Detail of a crystal hair bowl from Jennifer Behr

Notorious is totally in Christmas and End of the Year holidays mode. That means family first! Kids, uncles, and aunts are snagging all our love and time right now. But hey, that doesn’t mean we’re ghosting our fab reader community during the festive season. Let’s face it – you, our dear readers, are practically fam … Read more

Some Chic and Smart Party Season Styles 

black white photo-Whitney Peak at Met Gala with Chanel

The first thing you have to consider is that all (all, no euphemism) shops are clogged to the brim with sequined dresses, skirts, trousers, suits and shoes. We’re totally not anti-sequin – actually, we’re pretty smitten with the glitzy glam and the way it jazzes things up. But let’s be real, the world’s practically drowning … Read more

Nicht essbare Gelüste: die besten Outfits in Schokoladenbraun 

Woman wearing a fal outfit in chocolate brown; cap, blazer and turtle neck in matching dark brown colours.

Ich werde nie müde, Schwarz zu tragen, aber es gibt eine andere Lieblingsfarbe für den Winter in meinem Kleiderschrank; ein Farbton, der so köstlich aussieht wie sein Name, Schokoladenbraun. Unser nicht essbares Verlangen besteht aus dunkelbraunen Stücken, die fabelhaft und raffiniert aussehen. In diesem Artikel sehen Sie Inspirationen, wie man das schicke Schokoladenbraun trägt und … Read more

#OutfitCostChallenge: Can You Spot an Expensive Outfit?

two women wearing the same outfit like in the tiktok outfitcostchallenge

The Outfit Cost Challenge is the latest buzz in the fashion world on TikTok. Kicked off by two savvy editors from Eliza.co.uk, this trend involves donning what appears to be identical outfits and asking Joe Public which one they reckon is the pricey number. To get a handle on the buzz, the hashtag #OutfitCostChallenge has … Read more

Louis Vuitton’s Million-Dollars Bag: Your Next Arm Candy?

street style-Jacob Elordi and LeBron James wearing the new Louis Vuitton's bag

In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to … Read more

#BuyBetter – Best affordable designer handbags

detail of tory burch aw23-24 backstage, model carrying a blue bag

As we start in AW23-24, that familiar urge to refresh our wardrobes with new collection pieces kicks in. And what’s at the top of our list? Designer handbags, naturally. We’ve all coveted that new Prada model strutting its stuff during fashion week street style showcases. But let’s be real – splurging thousands of Euros on … Read more

All About Quiet Luxury and the Best Brands to Elevate Your Closet

Detail of the row runway AW23-24, a example of the quiet luxury trend

If you’ve been paying attention to social media and mainstream news outlets, you’ve likely heard of the new term “Quiet Luxury” taking the fashion world by storm. In fact, Quiet Luxury is a new name for a concept you already know quite well. It’s the glamorous cousin of minimalism. Keep reading because this article will … Read more

#WinterFix: How to Wear That Grey Pullover, Runway-Style

collage with a tory burch model wearing a grey pullover and a striped shirt

This winter, it’s all about being savvy with our sartorial choices to update our wardrobe intelligently. And guess what’s topping the must-have list? Yep, the grey pullover. From V-necks to turtlenecks, this cosy piece has been strutting its stuff on nearly every AW23-24 runway. If you’re aiming for that timeless, chic vibe, the grey pullover … Read more