The Row is the holy grail when it comes to understated luxury. It doesn’t need a logo to be recognised—it perfectly embodies the “if you know, you know” vibe. For me, the secret is in the perfect balance between almost unattainable quality and an effortless, street-fashion design. No wonder The Row’s outfits are trending across social media platforms like TikTok and Instagram. Do people really have the cash to splash on The Row? Nope. But they’ve got taste, and want to resonate with the aesthetic of a brand that originally set out to create the perfect white T-shirt. Let’s dive into the two looks from The Row that are setting trends this spring.
How to Nail The Row’s Signature Layered Style
The Row is famous for mastering layered outfits. This spring, two specific styles from the brand have caught everyone’s attention:
The Row Spring/Summer 2025
- Trousers layered with dresses or skirts, paired effortlessly with a jumper or simple T-shirt. Ideal for transitioning smoothly from office wear to evening outings. Complete this look by adding an oversized car coat for an extra chic touch. This MISBHV Dress from SSENSE is just perfect, I promise. Oversized Ganny Grey sweater. These Toteme ballerina flats are at the core of The Row’s style.
- A simpler yet equally stylish alternative includes off-white trousers, a black skirt, and a classic white T-shirt. On cooler days, simply swap sandals for elegant flat shoes. This Max Mara miniskirt makes the magic. The Comme des Garçons white T-shirt is long and comfortable. Here are the A.P.C. ballerinas to complete the look for the early Spring weather.
The Row’s Must-Have Jackets This Season
The Row Spring /Summer 2025
Another popular layered style includes pairing white trousers with a long white T-shirt under a black bomber jacket in leather. People are looking for the same style but in nylon. It works equally well. Remember, the secret is keeping the T-shirt slightly longer than the jacket for that coveted layered effect. Have a look at this Moncler bomber. And this Samsoe Samsoe bomver is great.
A look particularly caught my eye because I’ve seen tons of this worker jacket on the streets of Paris for several seasons now. The design is inspired by agricultural workers’ and artisans’ uniforms from the 20th century. The jacket is made of cotton Moleskine to guarantee robustness and, at the same time, great freedom of movement. The Row’s version includes a zip, unlike the original. Le Mont Saint Michel is where all chichi French girls buy their jackets.
Should You Copy The Row’s Spring Aesthetic?
The Row targets consumers who practically bleed money. Founders and twin sisters, the Olsens, couldn’t care less about appealing to anyone beyond their microcosm of fashion devotees. That’s exactly the point—The Row is exclusive, even within the wealthy crowd.
The brand stands out with impeccable craftsmanship, meticulous attention to detail, and supreme material quality; it’s intellectual luxury. That alone might satisfy anyone craving quality and understated elegance, but The Row goes even further. The brand has a serious commitment to sustainability and ethical production practices, crafting their garments and bags in Italy and Japan.
Having said all this, can you really copy The Row’s look without splashing the cash on high-end tailoring and materials? Probably not. But here’s the good news: the aesthetic—minimalist colours, sophisticated layering, oversized cuts, big sunglasses, tote bags, and minimal jewellery—isn’t trademarked. If you’ve got the taste, embrace it, and stay tuned for more affordable alternatives that deliver the vibe without the price tag.
Image courtesy @TheRow