Which gemstone goes with your Zodiac sign and why

Birthstone ring with gemstone for Zodiac sign.

Whether you believe in astrology, find it an amusing pastime, or plain silly, we thought we’d give you an excellent excuse to add new pieces to your jewellery collection this year (if you ever needed one!). In short, each of the twelve Zodiac signs has its own gemstone, called the birthstone. So, keep reading to … Read more

A brief history of the Wellington boots

Hunter model sitting on the roof top wearing a transparent rain coat and a rubber boot

In the video above, we tell you the history of the Wellington boots. Where the name comes from, when and how it became fashionable. The Wellington boots, or just Welly, have been an enduring fashion icon for quite a while. It became a must-have shoe for the countryside, on walks and hunts. The late Queen Elizabeth … Read more

6 Classic Styles: Far From Boring 

collage showing six classic outfits that are not boring

Many people think that dressing in a classic style means wearing boring clothes, but this couldn’t be further from the truth. The top AW 23-24 current trends dictated not only by Fashion Weeks but also street style, Instagram and TikTok can help you revisit classic looks creating contemporary silhouettes with a twist. In other words, … Read more

The Perfect Guide to Achieving an Essential and Timeless Look

Pernille Teisbaek wearing a beige trench coat, clutch and gold jewellery at Milan Fashion Week _street style

Fashion trends may come and go, but a timeless look remains. Crafting an ensemble that embodies both essential and timeless features is an art form in itself. Style is an amalgam of clothing, accessories, grooming, and confidence that transcends transient fashion trends. In this blog post, we delve deeper into understanding what constitutes a timeless … Read more

Men’s Jewellery: How Guys Are Wearing Brooches and Pearls

Jon Kortajarena in the Cannes Festival wearing a black tie and a brooch from Bulgari

Gone are the days when men’s jewellery was all about watches and cufflinks, maybe a signet ring or a religious medallion if you were feeling fancy. But hold the phone—men’s jewellery is now one of the hottest trends out there. We’re talking brooches, diamond rings, and even pearl necklaces. According to data by Lyst, searches … Read more

#BuyBetter – H&M, ZARA, Mango and Co – Is Fast Fashion Getting Pricey?

Suki Waterhouse in New York for COS runway AW23-24

Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for … Read more

What to Wear for a Job Interview According to Head-Hunters 

The first steps of the selection process are behind you—tests cleared, case studies aced, and your application has moved forward. Now, you’re staring down the prospect of meeting your potential next boss. It begs the pivotal question: What to wear for a job interview? We’ve delved into insights from the most influential head-hunters, career advice … Read more

Love & hate – Cargo Pants Will be Hot for a While

Chic fashionista wearing wide-leg cargo pants at Copenhagen fashion week

Some people love cargo pants, some hate them, and of course, there’s always the “well, whatever” group. But there’s no denying that cargo pants will be a hot item for a while. The trousers with pouchy pockets and roomy silhouettes were seen in abundance on the streets of Copenhagen Fashion Week, for instance. Also, the … Read more

Paris Chooses White Jeans as the Chicest Transitional Look 

Parisian walking in the streets wearing a white jeans

In the streets of Paris, we’re already seeing that the height of summer has passed, and more and more Parisian wardrobes reflect the beginning of fall. Instead of the lazy summer days, we’re witnessing outfits tailored for the office and university. One garment that transcends age and style is the white jeans. It’s the centrepiece … Read more

Cannes Festival Fashion Inspiration – Chanel is the Winner

collage with Chanel ambassadors at Cannes 2023

The Cannes Film Festival’s red carpet is the best fashion inspiration for new stylings and dreamy gowns. The 76th Cannes Film Festival this year was no different. A star-studded line-up of celebrities paraded their looks from the airport to the entrance of the Palais des Festivals, passing through all the press conferences and parties. But … Read more

Matching Couple Outfit Ideas You Should Try Out

Fashionista couple posing to the cameras, in the streets of Copenhagen, is wearing the same striped pullover.

They say that couples who dress alike stay together, and while that might be a bit of an exaggeration, there’s something undeniably charming about matching outfits with your significant other. Coordinating your clothes can be a fun and lighthearted way to express your connection and showcase your shared style.Whether you’re heading out for a casual … Read more

Buy Less, Buy Better: A Full Guide to a Sustainable Wardrobe

COS model wearing off-shite suit and turtleneck paired with black bag and belt, stylish according to the Quiet Luxury trend

You’ve probably caught the drift by now: the future of fashion is all about sustainability. And guess what? We’re here to spill the tea on how to “Buy Less, Buy Better” and still slay the style game. Sounds like a tall order? The vibe we’re going for? Shop smarter, not harder. Keep scrolling, and we’ll … Read more

10 Brands for Phoebe Philo and Old Celine Lovers

Collage with looks from Toteme, Gabriela Hearst, Bottega Veneta e The Row, brands to substitute old Céline by Phoebe Philo.

Although it’s been six years since Phoebe Philo announced she would leave Celine (2017), her followers eagerly await her comeback. The good news is that the designer has announced that she is launching her eponymous brand in September this year of 2023. Phoebe Philo also explained that the label are open for registration since July … Read more

#CloseEyeOn – Aisling Camps x Mama Farm, Isabella Rossellini’s Fashion Brand

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more

Mui Miu Malibu Club – Juice Photos and Facts About ‘Bu’

Gigi Hadid on the Malibu Pier wearing a black dress and white bag from Miu Miu

Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to … Read more

Deinfluencing: The Social Media Backlash Against Materialism

influencer talking to a iPhone camera doing a deinfluencer content

As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism … Read more

The prettiest beach bags that I want to wear everywhere.

model in bikini is holding a Loro Piana, one of the prettiest beach bags of 2022

Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are … Read more

Way Before Barbie & Margot Robbie – The History of the Pink

Collage with Margot Robbie who plays Barbie and she is wearing a Prada Pink outfit

Barbie isn’t just a cherished part of my childhood but also plays an essential role in my life as a mother. As the editor of Notorious, I’ve already put the spotlight on the Barbiecore trend back in 2022, and we’ve even created a video diving into the history of the colour pink (I highly recommend … Read more

Sand-Coloured Summer Outfits to Dream of Sun and Sea

Model wearing a embroidered top from the brand Farm Rio

These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a … Read more

If summer were a dress – This season’s most beautiful dresses

Collage featuring five dresses considered the most beautiful summer dresses

If summer were a dress, which one do you think it would be; florals, gingham, mini, maxi, prairie, or slip dresses? Luckily for us, we don’t need to stick to only one style this season, and we have plenty of inspiration from the catwalk, red carpet and royal events, and street style. After scouring our … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

City Heat Style: Key Pieces for High Summer

collage with the Key Pieces for High Summer in the city

As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and … Read more

How To Wear Bermuda Shorts – All body types and ages

model wearing a bermuda short from Ralph Lauren SS23

Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short … Read more