Knives Out 3 Actor Josh O’Connor Is the New Dior Ambassador

British actor JOSH O'CONNOR , as the new Dior ambassador

At a moment when luxury houses are quietly rethinking who they speak to and how, Dior has made a deliberate, intelligent choice. The maison has named Josh O’Connor as its new Dior Ambassador, aligning him with the vision of Creative Director Jonathan Anderson. This is not about hype. It is about tone, depth, and emotional … Read more

Miu Miu Prelude 2026: A New Season, Worn in Layers

Model wearing a bermuda and jacket from Miu Miu Prelude 26 collection

It’s still cold outside, but fashion has already shifted its gaze forward. Miu Miu Prelude 2026 is exactly what its name suggests: a soft opening, a wardrobe overture that prepares us for spring without denying winter. And if there is one house that reliably captures the feeling of a season before it officially arrives, it … Read more

Jewellery Trends for 2026 – From Fashion to High Jewellery

Actress Anna Kendrick wearing a emerald set from Bulgari in art deco style, one of the jewellery trends for 2025

For the past year, I’ve been quietly immersed in a jewellery project. It’s a bit too soon to share all the juicy details, but let’s just say diamonds, gold, and jewellery design have taken over my days—and I love it! Writing about the new jewellery trends for 2026 feels like a natural extension of my … Read more

Pantone 2026: In the Name of Equality, Are We Becoming More Racist?

model wearing faux fur coat, tights and shoes in the pantone color of the year 2026, cloud dancer

Pantone has chosen Cloud Dancer as its Colour of the Year for 2026. The moment this soft white hue was revealed, the internet erupted. Accusations against Pantone 2026 ranged from being politically deaf to endorsing white supremacy.For some critics, choosing white was equated with choosing white skin — the Aryan race — and placing it … Read more

What To Pack For Christmas: 10 Pieces You Need in Your Lugagge

Prada Christmas 2025 campaign still of friends driving through snowy mountains, photographed by Glen Luchford

Prada arguably owns the most magical Christmas campaign of 2025. A cinematic road trip through snowy mountains and whisper-quiet forests, the film follows a group of friends whose journey becomes a tender story of return, the emotional act of going home.Inspired by this feeling that so many of us live every December, we created a … Read more

Bhavitha Mandana – The Incredible Story Behind This Chanel Model

Bhavitha Mandana opening the Chanel Métiers d’Art show in a camel quarter-zip jumper.

Bhavitha Mandana Chanel show—remember this phrase, because it marks a turning point in fashion history. At the latest Chanel Métiers d’Art show in New York, staged in an abandoned subway station, the first figure stepping out of a train carriage wasn’t a Parisienne, a Hollywood starlet, or a runway veteran.It was Bhavitha Mandana, 25 years … Read more

Paloceras Sculptural Eyewear- The Shades Cult Insiders Can’t Stop Wearing

Models wearing Paloceras Pebble sunglasses in creamy brown acetate, editorial lighting.

If there is one accessory quietly defining the most stylish faces in Paris, Lisbon, Copenhagen, and New York, it’s Paloceras sculptural eyewear. You’ve seen the frames, bold, inflated, strangely sensual, perched on the noses of Róisín Murphy, Djibril Cissé, Fumina Tsuji, Carol Morais, Rylé Tuvierra, Vitória Mota, and a constellation of artists who never follow … Read more

COS Festive Edit: The London Brand Redefining Holiday Chic

Model wearing creamy faux fur coat from COS Festive Collection 2025

We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more

Camille Charrière’s Favourite Vintage Shops in Paris

two photos of Camille Charriere wearing vintage pieces on her Instagram account

A star both on Instagram and in real life, Camille Charrière is the ultimate Parisian it-girl who charmed London with her je-ne-sais-quoi. And during one of our digital deep-dives, we stumbled upon an interview she gave to Air Mail—the witty, stylish, and tastefully curated digital publication. Surprise, surprise: Camille shared a full list of her … Read more

Masters of the Air: The History of the Bomber Jacket

vintage photo featuring actress Marylin Monroe visiting American Troops and wearing a leather bomber Jacket

Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more

Cashmere, Merino & Shetland: How to Choose the Perfect Pullover

COS model wearing a chunky red cashmere pullover from the AW26 collection

Ah, the luxurious world of natural yarns: Cashmere, Merino, Shetland and Mohair. Once reserved for couture houses and old-money wardrobes, these fibres have made their way into the mainstream. Today, even your favourite high-street brands offer jumpers in these once-elite materials. Of course, you’ll pay more than you would for a polyester blend, but the … Read more

The Keffiyeh Debate: Why the Palestinian Scarf Is No Longer Just Fashion

Tradicional black and white Keffiyeh scarf seen in the streets of Copenhagen Fashion Week

From tradition to activism The Palestinian scarf, or keffiyeh, was born as a practical piece of Middle Eastern clothing. Farmers wore it to protect themselves from the sun and dust. But in the 1960s, under the leadership of Yasser Arafat and the PLO, it took on a new meaning: it became a political emblem of … Read more

Argyle Comeback: Why This Is the Pattern to Watch in 25–26

collage with ava gardner, the duke of windsor and actress from Clueless wearing Argyle pattern

This classic and timeless pattern is everywhere this Fall/Winter 25–26, from the high street to high luxury. Let’s dive into its history and how to enjoy the Argyle comeback. A Scottish Legacy Reimagined The argyle pattern, that signature arrangement of overlapping diamonds crossed by diagonal lines, has long roots in Scottish tradition. Its name comes … Read more

Which gemstone goes with your Zodiac sign and why

Birthstone ring with gemstone for Zodiac sign.

Whether you believe in astrology, find it an amusing pastime, or plain silly, we thought we’d give you an excellent excuse to add new pieces to your jewellery collection this year (if you ever needed one!). In short, each of the twelve Zodiac signs has its own gemstone, called the birthstone. So, keep reading to … Read more

Office Looks – Paying Tribute to Giorgio Armani

Model wearing a brown suit from COS-Giorgio Armani inspiration

The Italian designer Giorgio Armani has passed away at the age of 91, still active and at the helm of his eponymous brand. What a privilege! Armani revolutionised fashion in the 1980s with his deconstructed, fluid tailoring. Think Richard Gere in American Gigolo or Julia Roberts and Diane Keaton in their boyish looks. So this … Read more

The Best Transition Style: Red From Summer to Fall 2025

Collage with a summer red dress from COS and how to style it for Fall 2025

In just a few days, we’ll officially step into Fall 2025. But honestly, who’s already in the mood for cashmere and faux-fur coats? Not quite yet. Still, now is the perfect time to scan your summer wardrobe and decide which pieces deserve a stylish upgrade for the transition from summer to fall. And for me, … Read more

Becoming Iconic: Damiano David’s Journey with Bvlgari

Damiano David is the face of the new Reborn campaign for Bvlgari

When Damiano David steps into a room or onto a stage, you don’t just notice him. You feel him. With his piercing gaze, serpentine movements, and unapologetically adorned body, the Måneskin frontman is a natural-born star. But behind the decadent rings and layered chains is a man with a clear mind, a clean lifestyle, and … Read more

24 Premium French Brands Every French-Girl-Style Lover Should Know.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Don’t Miss The Miu Miu Upcycle Collection 2025 in London

Details of the making of the new Miu Miu Upcycle Collection handmade

The much-anticipated MIU MIU UPCYCLE COLLECTION 2025 has officially landed, and it did so in style, with a global preview hosted at Miu Miu’s brand-new flagship store in London. Created in collaboration with Academy Award-winning designer Catherine Martin, this season’s collection is a celebration of vintage fashion, sustainable values, and unapologetic femininity. What Makes the … Read more

Discover the Spanish Craft Behind the Pasticcino Bag by Weekend Max Mara

weekend Max Mara model wearing a trench coat, holds a Pasticcino bag. A red flower on her lapel reminds the spanish craft heritage of the bag

Watch how the latest edition of the iconic Pasticcino Bag comes to life in Spain, celebrating artisanal heritage and timeless style. Launched in 2016 and named after the Italian word for “small pastry,” the Pasticcino Bag by Weekend Max Mara has become a cult favourite. A playful statement clutch with a bold personality, it combines … Read more

All about Wimbledon – A Glorious Blend of History and Elegance

The Duchess of Cambridge in Wimbledon wearing a white dress

The Wimbledon Tennis Tournament is an iconic event that embodies a sense of grandeur and tradition. This prestigious tournament, held annually in the leafy suburbs of London, has been captivating tennis enthusiasts and sports lovers worldwide since its inception. Let us delve into the captivating world of the oldest tennis tournament on the planet by … Read more

Queen Letizia Just Wore the Best Spring Coat

queen letizia spotted at Cuesta de Moyano book fair in Madrid, wearing a Vichy checked trench coat

Even in Spain, May 2025 has been unusually cold and rainy. Instead of enjoying spring sunshine, we’re still dealing with grey skies and temperatures hovering around 17°C. That means one thing: we still need a good spring coat. And Queen Letizia of Spain has just stepped out wearing what might be the best spring coat … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more