Soup Mode – January’s All About a New Viral Fashion Trend

collage with some pieces from the micro fashion trend soup mode

Google has unofficially declared January the month of soup. And honestly, what’s better than a hot bowl of soup to fend off the cold, dark days of the first month of 2025? It’s no surprise that this cosy vibe—imagine tomato soup paired with a grilled cheese sandwich (you have to try it)—has sparked the micro … Read more

#BuyBetter – Timeless Coats to Invest in This AW24-25

collage with four AW24-25 classic and timeless coats

Let’s explore the fresh coat silhouettes for Autumn/Winter 24-25! We’ve taken inspiration directly from the runways but with a focus on timeless pieces. Yes, we’re talking about new shapes that will last beyond the trends. Confused? Don’t worry, let’s break it down: being timeless doesn’t mean sticking to the classics. A timeless coat has a … Read more

Jewellery 2025 – Pearls Are the Material of the Moment

jewellery 2025-pearl-collage with different pearl necklaces

Pearls have never truly fallen out of fashion, but there was a time when they seemed confined to bridge tables at quaint country clubs. This year, however, pearls have been thrust back into the spotlight by none other than Miu Miu, Simone Rocha, Pharell Williams, and even #skaterboys on TikTok, all part of a movement … Read more

The Women Worth Following on Instagram in 2024 and 2025

collage with the Alessandra of Hannover, Leandra Medine Cohen, Naomi Watts, Indre Rockefeller and Veronika Heilbrunner who are in notorious list of women worth following

Let’s dive straight into the heart of the matter with a clear spoiler: this isn’t your run-of-the-mill celeb roundup. Don’t expect to see Jennifer Lopez and Kim Kardashian here. My interest in mainstream celebrities has been waning over the years. There are countless women on social media who are both beautiful and glamorous, and who … Read more

Miu Miu Upcycled – How to Celebrate a Sustainable Christmas

Emma Corrin on a pink sofa wearing pullover, bag and a plaid skirt from the Miu Miu upcycled collection for a sustainable Christmas

Miu Miu has made sustainability and transparency key pillars of its brand identity, setting an inspiring example for the luxury fashion world. The Miu Miu Upcycled collection stands out, reviving vintage garments with a contemporary twist while honouring their history. By being transparent about its processes, Miu Miu strengthens trust with an audience that values … Read more

Lady Diana – 90s Inspiration on What to Wear to Christmas. 

Lady Diana wearing a green sequin dress

When looking for inspiration on what to wear to Christmas? Who better than Lady Diana and her glam style to give you ideas for your Christmas outfits? The stylish princess, the mother of Prince William and Harry, passed away in a tragic car accident in 1997. Nevertheless, 27 years later, Lady Di keeps being an … Read more

Know Your Wool – Cashmere, Merino & Shetland. The Key to Choosing the Perfect Pullover

Emma Roberts wearing a sleeveless pullover from COS in front of the venue where the brand did its AW24-25 presentation at New York Fashion Week

Ah, the luxurious world of natural yarns—Cashmere, Mohair, Shetland and Merino. These aren’t just buzzwords for the fashion elite anymore; they’ve gone mainstream. Just a few years back, these sumptuous fibres were the exclusive domain of high-end brands, coveted by those willing to splurge for unparalleled quality. But here’s the kicker: even your go-to high-street … Read more

These Are the 6 Top Jewellery Trends to Wear in AW 24-25

Accessories are the easiest way to update your wardrobe, which is why we love investing in standout jewellery pieces. Although delicate chains have been popular for years, the AW 24-25 runways have signalled that it’s time to embrace bolder, more playful jewellery. Maximalist and boho-style necklaces and chains, sculptural earrings, bold bracelets, and supersized brooches … Read more

#CloseEyeOn – Handsome Stockholm Gloves, The Accessory N°1 of the Season

collage with five models of long leather gloves from the brand Handsome Stockholm

We’re not talking about your usual cosy winter gloves here. This season, it’s all about gloves with serious drama. Sure, they keep your hands warm, but they do so much more – gloves AW24-25 take your outfit to the next level. These gloves aren’t just an accessory; they’re a statement. And out of all the … Read more

Gisele Bündchen Channels Monica Vitti in Zara x Stefano Pilati Campaign

Black and white photo of Gisele Bündchen and Stefano Pilati photographed by Steven Meisel for Zara x Stefano Pilati Collaboration

Zara’s shelves are now graced with the awaited debut collection from the designer Stefano Pilati. Captured by the lens of Steven Meisel, the campaign features none other than supermodel Gisele Bündchen alongside Stefano himself. Gisele Bünchen for Zara x Stefano Pilati channels a modern-day Monica Vitti, sporting an eye-catching platinum bob. But who exactly was … Read more

The Iconic Penny Loafer Became a Bag – Meet The Miu Miu Penny Bag

The new Miu Miu Penny Bag in Brown leather

These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more

#CloseEyeOn – Marfa Stance Luxury Multifunctional Coats

Latest Marfa Muse trio, model Jan De Villeneuve and her daughters Daisy and Poppy photographed in their garden home

Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand … Read more

6 Pieces from Mango to Unlock Your Autumn Wardrobe

Temperatures are already dropping; as evening falls, the fresh air reminds me that autumn has arrived. This is the time of year that makes me want to buy new clothes the most. I crave autumn and winter attire more than summer ones—what about you? But it’s better to hold back because #BuyLess and #BuyBetter are … Read more

5 Crucial Fashion Tips For A First Date

A COS model sitting on a chair is wearing a black jacket with a red top underneath. She is wearing two silver bracelets

Dear First-Daters, first meetings are significant experiences. What to wear? What to say? What will it be like? So many questions arise, making it a potentially stressful event. Remember, first impressions last. As you’re about to meet someone new, it’s essential to present your true self. In a world of filters, Photoshop, and unrealistic social … Read more

Emily in Paris Style: Sylvie Grateau Is The Chicest in Season 4

Sylvie Grateau_Philippine Leroy-Beaulieu_wearing a faux fur coat and a Tods bag

Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more

What Influencers Are Wearing These Last Weeks of Summer

model walking along the water's edge at the seaside during sunset. She is wearing white pants and a cobalt blue shirt.

Curious about what influencers are wearing in these final weeks of summer? Or perhaps you need some inspiration for packing for your summer vacation? Look no further! We’ve gathered Instagram’s hottest fashion trends for summer 2024 and created a chic list just for you. Pareo Skirt Sieh dir diesen Beitrag auf Instagram an Ein Beitrag … Read more

Neo-Romanticism in Shades of Pink: A Winter 24/25 Runway Revelation

collage with romantic pink looks from winter 24/25 runway Paris- Chanel, Chloe, Dries van Noten and Loewe

Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends, shall we? Winter 24/25 Runway Trend: The Delicate … Read more

Watch Now: The History of the World’s Favorite Fabric – Denim

Fashionista with her dog pet, wearing a denim pants while walking in the streets of copenhagen

Let’s dive into the fabulous journey of denim, that ultimate wardrobe staple. From gritty workwear to chic fashion icon, women’s jeans have evolved in the most stylish ways. Buckle up for a fashionable trip down memory lane! Click on the video to get the history of the world’s favourite fabric – denim. Origins: The Birth … Read more

Zendaya Inspires Us on What to Wear During the Olympic Games

Zendaya in front to the Cathedral in Milan wearing a white dress by Ralph Lauren and a diamond Bracelet by Bulgari

From July 26th to August 11th, Paris will host the 2024 Olympic Games. Seventeen glorious days to celebrate victory through personal effort, the ethics of achieving goals, accepting defeats, and persevering with courage and determination. This article delves into the stylish looks of actress Zendaya during the launch of her latest film, Challengers. Because it … Read more

Boat Etiquette: How to Be the Perfect Guest and Be Invited Again

woman in shorts on a boat reading her laptop

So, you’ve been invited to a friend’s boat? Fabulous. You know what they say: the best boat is a friend’s boat, no expenses, no maintenance headaches, no dealing with the crew, just fun, fun, fun! But be sure you know how to behave on a boat, or your friends will never invite you a second time. And here comes … Read more

24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Why Wear Black During a Heatwave. Fresh and Chic.

model opens a sun umbrella on the beach and she is wearing a black crochet dress cover

Ask anyone, and they will tell you the right colour to wear in summer is white. Well, at least, that’s what almost everyone believes. But if you talk to science geeks, they will affirm that the best colour for summer is black. Maybe you – and I – should have paid a bit more attention … Read more

5 Essential Body Oils Straight from French Pharmacies

notorious editor in chief standing in front of a French Pharmacie

If you’re in the loop, you’d know that Notorious is currently soaking up the vibes in France. As we saunter through Paris, we’ve turned our attention to the crème de la crème of body oils you can find in local French pharmacies. If you’ve been scrolling through TikTok, you’ve likely caught wind of the allure … Read more