PFW AW23- An Ode to the Fabulous French Heritage

collage with runway looks from Paris Fashion Week AW23

Paris Fashion Week concluded the Autumn/Winter 2023-2024 season, and it did not disappoint. From Copenhagen to New York, London, Milan, and finally Paris, the biggest names in fashion unveiled what we’ll be wearing next year. In a nutshell, the focus of the season was on beauty and refinement, with clothing that almost feels like haute … Read more

5 Instagram accounts to follow for timeless and chic looks 

Collage with selfie of 3 timeless fashion instagram accounts

Let’s start the month with five Instagram accounts you should follow right now; we hand-picked super stylish women whose accounts on Instagram are a fantastic source of fashion inspiration for those who like simple, timeless and chic looks. 1- Harling Ross, Classic with a Twist Sieh dir diesen Beitrag auf Instagram an Ein Beitrag geteilt … Read more

Barbiecore Wave: Tips and Tricks to be Unapologetically Bold

Karlie Kloss wearing a pink top with bold sleeves and a very red lipstick

The recent Barbie movie didn’t just charm the movie buffs, it’s also stirred up our love for Barbicore all over again. This trend is so much more than a nod to nostalgic pink – it beautifully blends yesteryears with modern chic, reminding us to be bold, authentic, and shine in our own spotlight.Thinking of riding … Read more

#FashionTrends: Colours You’ll Be Wearing in AW 23-24

collage with one of the colours trends AW 23-24 group and four examples of outfits

Autumn appears to have arrived earlier than anticipated in the Northern Hemisphere. While I have a fondness for summer, I’m thrilled about the upcoming autumn and winter fashion trends. Each new season introduces a defining colour palette that sets the tone for what’s chic, trendy, and timeless. A few strategic colour choices can completely rejuvenate … Read more

Matching Couple Outfit Ideas You Should Try Out

Fashionista couple posing to the cameras, in the streets of Copenhagen, is wearing the same striped pullover.

They say that couples who dress alike stay together, and while that might be a bit of an exaggeration, there’s something undeniably charming about matching outfits with your significant other. Coordinating your clothes can be a fun and lighthearted way to express your connection and showcase your shared style.Whether you’re heading out for a casual … Read more

Sprezzatura: What is it and How to Wear it? 

Two stylish men at Pitti Uomo.

Much has already been written about men’s elegant style. Tips on do’s and don’ts are available on many good websites and blogs around the subject. That’s why we would like to focus more on the individual nuances in style variations. Those that are almost as important to the trained eye as the clothes per se … Read more

10 Fashion Trends AW-23/24 Emerged at Milan Fashion Week

collage with looks of runways from Milan Fashion Week AW 23

Milan fashion week is one of the most important events on the fashion calendar. Brands like Prada, Fendi, Giorgio Armani, and Missoni are the engines of the industry that created the “Made in Italy” stamp. Craftsmanship, opulence, elegance, and luxury are some of the qualities that make Italian fashion so popular worldwide. And Milan Fashion … Read more

Royal jewellery: the watch collection of Princess Diana 

Princess Diana, who had an important collection of luxury watches.

Princess Diana is well known for her impeccable looks and fashion trendsetting, but today, we’d like to talk about her significant watch collection. Because, besides her fabulous jewellery pieces, Princess Diana always completed her outfits with a watch, but not just any watch. Although the princess didn’t have a huge luxury timepiece collection, each watch … Read more

Buy Less, Buy Better: A Full Guide to a Sustainable Wardrobe

COS model wearing off-shite suit and turtleneck paired with black bag and belt, stylish according to the Quiet Luxury trend

You’ve probably caught the drift by now: the future of fashion is all about sustainability. And guess what? We’re here to spill the tea on how to “Buy Less, Buy Better” and still slay the style game. Sounds like a tall order? The vibe we’re going for? Shop smarter, not harder. Keep scrolling, and we’ll … Read more

CPHFW SS24 – Alana Hadid, Sister of Gigi, Makes Runway Debut

Bella and Gigi Hadid have long been runway royalty. But in the realm of fashion, even the likes of Meghan Markle and Kate Middleton take a backseat. Data from the Lyst platform shows searches for Gigi Hadid’s outfits surged by 1900% in 2022. Now, Alana Hadid, the eldest of the Hadid siblings, has stepped onto … Read more

10 Brands for Phoebe Philo and Old Celine Lovers

Collage with looks from Toteme, Gabriela Hearst, Bottega Veneta e The Row, brands to substitute old Céline by Phoebe Philo.

Although it’s been six years since Phoebe Philo announced she would leave Celine (2017), her followers eagerly await her comeback. The good news is that the designer has announced that she is launching her eponymous brand in September this year of 2023. Phoebe Philo also explained that the label are open for registration since July … Read more

Are You Old Money or New Money? The Quiz! 

vintage photo with two guys smoking cigars and showing they are rich

For the readers of Notorious Mag, think of Old Money as the impeccably aged bottle of Bordeaux wine, tucked away in the cellars of a stately manor, exuding a refined aura of time-honoured elegance. They’re the kind who’d take afternoon tea as seriously as a board meeting, where a “summer home” usually means a centuries-old … Read more

#CloseEyeOn – Aisling Camps x Mama Farm, Isabella Rossellini’s Fashion Brand

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more

Gucci or Guccy – How to Know if Your Bag is Real or Fake 

How to know if it's a real or fake Gucci bag?

At Notorious Mag, we’ve noticed the vintage and secondhand market isn’t just booming—it’s positively thriving! Consumers are now all about that ‘pre-loved’ life, firmly believing it’s the ultimate sustainable flex. And let’s get real: with the economy doing a rollercoaster ride and inflation playing peek-a-boo, platforms like Vestiaire Collective and The Real Real are becoming … Read more

Mui Miu Malibu Club – Juice Photos and Facts About ‘Bu’

Gigi Hadid on the Malibu Pier wearing a black dress and white bag from Miu Miu

Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to … Read more

The history of signet rings & how to wear them 

Selma Schönburg, editor-in-chief of Notorious Mag smoking a small cigar and wearing a gold signet ring with her family coat-of-arms.

Beauty lies in the details, and so does elegance. That is why elegant gentlemen like the Queen’s late husband, Prince Philip, are rarely seen without their signet rings. Throughout history, men have worn signet rings with family crests and other emblems engraved on them, and more recently, women have too. Today, this genderless statement piece … Read more

Deinfluencing: The Social Media Backlash Against Materialism

influencer talking to a iPhone camera doing a deinfluencer content

As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism … Read more

The prettiest beach bags that I want to wear everywhere.

model in bikini is holding a Loro Piana, one of the prettiest beach bags of 2022

Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are … Read more

As Seen at Dior and Co, Pearls Are Trendier Than Ever

Simone Rocha look for AW 2020/2021 with pearls

Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider … Read more

Way Before Barbie & Margot Robbie – The History of the Pink

Collage with Margot Robbie who plays Barbie and she is wearing a Prada Pink outfit

Barbie isn’t just a cherished part of my childhood but also plays an essential role in my life as a mother. As the editor of Notorious, I’ve already put the spotlight on the Barbiecore trend back in 2022, and we’ve even created a video diving into the history of the colour pink (I highly recommend … Read more

Sand-Coloured Summer Outfits to Dream of Sun and Sea

Model wearing a embroidered top from the brand Farm Rio

These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a … Read more

Mesh Flat: The Perfect Shoe for Hot Summer Days

A model sitting in a chair wearing a transparent mary jane pair of shoes

Summer is the most eagerly anticipated time of the year. However, as the temperatures soar, we often find ourselves complaining about the scorching heat. Staying cool and polished under 35°C is a challenge for everyone, from fashionistas to exhausted housewives. Notorious has got you covered with essential tips on what to wear during the peak … Read more

The Highlights Of Paris Haute Couture 2023

collage with models wearing the latest haute couture 2023 from Valentino, Ellie Saab and Dior

From July 3rd to 6th, the city of lights, Paris, played host to the fashion community for the Fall 2023 Haute Couture Week. Showcasing in opulent castles or along the picturesque Seine, they painted a picture that French grandeur and allure are on the fashion compass for this season and beyond. So, buckle up! This … Read more