PFW kicks off: get to know the younger designers

Model on the runway of Y/Project at Paris Fashion Week

Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent, … Read more

We talked about Fairmined Gold at Skrein Jewellery in Vienna There is sustainable gold.

two wedding rings made with fair gold by Skrein Jewellery in Vienna

I was invited to a workshop talk about Fairmined Gold at the jewellery shop Skrein in Vienna. The guest speaker was a mining engineer and chair of the board at ARM, Alliance for Responsible Mining, the Austrian Dr Felix Hruschka. Dr Hrushka took us closer to the lives of small-scale miners in Latin America and … Read more

10 fall/winter new looks you want to know

Gif showing the best moments in the runway Fall/Winter 2019

If you’ve been following the catwalk shows and are a bit lost with so many different trends, here you’ll find the 10 most important Fall/Winter new looks. They are the key points to make your life – and fashion choices – easier! Among the most varied styles presented during fashion weeks for next season, that … Read more

Best street style during London Fashion Week

famous instagram dolly_pawton, the dog, sits at a restaurant table in London in front a big plate of fish and chips

The fashion caravan arrived in London, bringing fashionistas, models, designers, fashion lovers, and of course, the best street style photographers! What happens in the streets around the fashion shows and fashion events is still the best inspiration for what we will be wearing next. London, specifically, is a city with an essential history of street … Read more

Check Miu Miu Fall 2019 film campaign With Haley Biber.

The new Miu Miu Fall Campaign starring Hailey Bieber

The new campaign for Miu Miu’s fall 2019 collection is out, and we loved it. Eddie Wrey shot the group of models including Haley Bieber and Adut Akech, in a ranch in Montana but it could be anywhere else. Miu Miu’s press release explains that the campaign is “powered by an exploration of youth and … Read more

Interview with German fashion designer Marcel Ostertag "All clients are really happy when wearing Marcel Ostertag."

Interview_with_German_Fashion_designer_Marcel_Ostertag

We interviewed the German fashion designer Marcel Ostertag in Vienna, on the occasion of the MQ Vienna Fashion Week. He talked about Central Saint Martins School, fashion business, the creation process, and his Spring and Summer 2020 Collection. Enjoy it!

Transitioning Your Wardrobe from Summer to Autumn We dream with an all year round wardrobe

Transitioning_your_wardrobe-from_Summer_to_Autumn

Style savants, rejoice! With summer nearing its end, autumn — a.k.a. fashion’s most exciting season — is just around the corner. However, before you start donning your beige trench coats and tartan scarves, it’s important to prepare for the transitional climate first. As we all know, August is a tricky time when the weather and … Read more

MQ Vienna Fashion Week talked with Notorious Mag About fashion, designers, dos and don'ts!

MQ_Vienna_Fashion_Week_talked_to_Notorious_Mag

MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than … Read more

All leather outfits a trend that you can easily copy Fall/Winter.

Three fashionistas wearing the all-leather trend outfit that emerged from many fashion week street style

Fall 2019 started with a trend that we can easily copy because is more about styling than buying a totally new wardrobe. We are talking about the all-leather trend we saw on Tod’s, Alexander Wang, Proenza Schouler and Nanushka’s A/W catwalks. This Fall 2019 trend also emerged strongly in the streets of the most influential … Read more

Have a look at Miu Miu dinner in Venice Who were there?

poster with the invitation to Miu Miu Dinner in Venice- video with celebrities invited

Here is a private view of the Miuccia Prada’s dinner in Venice. Lucky you, since everybody has eyes on the Queen of the Adriatic those days. For the occasion of the 76th international film festival, one of the most celebrated red carpets in Europe, the Italian fashion designer, Miuccia Prada, was in Venice for other … Read more

Bernadette, the mother-daughter luxury silk dresses label

Mother and daughter, the duo designers behind the fashion brand Bernadette

Bernardette and Charlotte De Geyter. Photo courtesy of Bernadette. Ever thought that working with family was complicated? Well, think again; the mother-daughter duo Bernadette and Charlotte De Geyter will prove you wrong. With their fashion brand “Bernadette”, they have already skyrocketed to success in just over a year and a half! Based in Antwerp, mother … Read more

The basic Fall pieces for all ages and budgets

fashionista in the streets of milan fashion week wearing a all-beige basic pieces for fall

The trends for the Fall season are inspiring, and we are looking forward to wearing the luxurious fabrics and beautiful colours we saw on the runway. But now it’s also a time to wear those basic Fall pieces you probably already have in your wardrobe. And from what we’ve seen on Instagram and in the … Read more

H&M is opening the largest flagship store in Austria

The new H&M flagship store in Austria

Tomorrow, Thursday, 29.08.2019, H&M will open its new store in Austria, on Mariahilfer Strasse 47, in Vienna. It is the largest flagship store in the country with 3,120 m² and four floors.  The store will offer the latest fashion trends, but also the complete selection of “H&M HOME” products, and “H&M Take Care” area. So, … Read more

The best from runways men AW 2019

These are very interesting times for menswear fashion, never before have men had so much freedom to choose among the most diverse styles, from the über-dandy men’s street style in Florence during Pitti Uomo, to experimental, futuristic and bold looks in London and Paris and Milan Fashion Weeks. So we’ve selected from the best runways … Read more

Who says we can’t repeat an outfit many times? Following Angela Merkel.

Angela Merkel as a trend-setter? Well, yes my dear, the German Chancellor is becoming a fashion icon as the media reports, in shock, that she has worn the very same outfit at four different occasions. Angela Merkel Kimono became news. And here is a crucial question; can we repeat an outfit many times? This all-important question … Read more

Veja, the most ethical and eco-friendly sneakers ever To buy now.

Veja, eco-friendly sneakers made in Brazil

It can be challenging to find eco-friendly sneakers, as many trainers are made from virgin plastics in harmful ways, including child or underpaid work in countries as China and India. So we’re more than happy to have a brand like Veja with cool design and fair-trade policy. Founded in 2004 by Sébastien Kopp and François-Ghislain … Read more

Fashion Editorial with contortionist Nina Burri

When you put together a contortionist, a stylist and a photographer in the same room, you can be sure you are in for a real treat! Keep reading to see the amazing result of this fashion editorial with contortionist Nina Burri. The Berlin-based talented trio shot a fashion editorial for Notorious with images full of … Read more

What happened this week while we were having manicure.

we were having manicure

This week is full of great music and fashion. As we told you before, Copenhagen Fashion Week is one of the coolest fashion weeks. We loved seeing what the Scandinavian designers showed from the 6th to 9th August. In the birthplace of Mozart, the Salzburger Festspiele is going strong. The festival started on 20th July … Read more

The best Instagram of celebrities on holidays

Kitty Spencer looks fab wearing a Zimmermann dress paired with flat sandals in Capri.

Luckily for us, we don’t need to stalk anyone for fashion inspiration; we have Instagram to know what stylish women are up to this summer, and more importantly, what they’re wearing to cope with the hot days. Keep scrolling to see some of our favourite looks and why we like them: Margot Robbie is in Los … Read more

Chaumet in Majesty – Jewels of Royals since 1780 Diadems and tiaras.

A diamond and emerald tiara is among the jewels Chaumet made for royals.

Chaumet presented an exhibition on the art of the diadem in Monaco, displaying fabulous head jewels the French high jewellery house has created since 1780 for royals like empresses, queens and princesses. The exhibition curators are two experts on royal courts, the journalist Stéphane Bern and the jewel historian Christophe Vachaudez. They divided the 250 … Read more

Tarantino and the timeless Hawaiian shirt Cool and genderless.

The latest Tarantino movie brought back the flower-printed Hawaiian shirt.

The latest Quentin Tarantino movie made an estimated 40.4 million dollars in one weekend only; the highest-grossing Tarantino opening weekend ever. Once Upon a Time in Hollywood takes us to the final moments of Hollywood’s Golden Age in 1969. Tarantino’s movie stars Leonardo DiCaprio as a faded TV actor, and Brad Pitt, his stunt double, … Read more