The Lyst Index For The 1st Quarter 2025 Is Here
Every quarter, the world’s leading fashion shopping platform curates and ranks the brands and products consumers search for and buy the most. The Lyst Index is our go-to thermometer for what’s trending in fashion right now. So, let’s dive into what’s caught the attention and sold well in this first quarter of 2025, marking the start of the Spring/Summer season.
By following which brands are rising or declining, you’ll know where best to invest your shopping budget. And, for a wardrobe update, the season’s hottest products offer all the guidance you need. According to Lyst, one word sums up fashion’s start to 2025: turbulence. The game of musical chairs among creative directors shook the industry, with Chanel, Balenciaga, Gucci, Chloé, Bottega Veneta, and Loewe all naming new leads. Jonathan Anderson’s move from Loewe to Dior Men caused a buzz online—and a 38% spike in Loewe searches on Lyst, officially marking the start of the #OldLoewe era.
The Lyst Index – Fashion Brands on the Rise
COS SS25 Collection Presented in Greece
Chloé entered the top 10 hottest brands for the first time, thanks to the boho revival under Chemena Kamali, just a year into her leadership at the French house.
Another first: high street favourite COS made it to the top ten. We love COS—they’re quietly leading a new era in mass fashion branding. Their viral barrel-leg trousers and that stunning show in Greece only confirmed the brand’s elevated production values.
ON sneakers also made their Lyst Index debut, landing in 18th place. Backed by Zendaya and Roger Federer, the brand is gaining momentum with collabs like Loewe and Post Archive Fashion.
The Lyst Index – Hot Brands
- Loewe
- Miu Miu
- Saint Laurent
- Coach
- Prada
- COS
- Bottega Veneta
- The Row
- Chloé
- Alaïa
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The Lyst Index – Hottest Products
1- Celine Jeans 2- Adidas Taekwondo
Searches for flared jeans spiked 412% on Lyst—all thanks to Kendrick Lamar, who rocked a pair of Celine flares at the Super Bowl. We found a super cute pair just for you—check it out!
Adidas keeps winning fashion hearts by reviving archive silhouettes. The Taekwondo model has already taken over Instagram and TikTok.
Puma’s hot on its heels, with the Speedcat ballet now the third most searched product on Lyst. Meanwhile, demand for ballet sneakers shot up by 1300%.
Saint Laurent’s Gaby Vanity Bag is catching serious attention, and Miu Miu’s pouch in brown is giving major ’90s and Y2K vibes.
The viral barrel-leg trousers from COS helped the brand break into The Lyst Index for the first time.
Alo Yoga’s hoodie and Uniqlo’s red socks prove that good basics never go out of style. Colourful ankle socks are still having a moment—perfect with your favourite sneakers.
Finally, Paraboot’s Michael—a chunky, lug-soled classic from 80 years ago—is back in a big way, with searches up 226% year-on-year.
Conclusion
Ready to add a few fresh pieces to your wardrobe? Here’s where The Lyst Index points you this season:
- Go for a pair of Puma Ballet Sneakers over the replicas of Miu Miu sneakers flooding fast-fashion racks.
- Seek out a pair of flared jeans.
- Update your bag collection with a vanity case design.
- Swap boat shoes for a bold take on Paraboot’s Michael, perfect with both trousers and skirts.
- Add a touch of Boho to your wardrobe—just skip H&M’s knock-offs of Chloé.
- Finally, consider more accessible brands like COS, Coach, Levis and The Frankie Shop to get the right Spring/ Summer 2025 vibe.
Follow these tips for a refreshed wardrobe that balances trendiness with classic flair.