The Conscious Shopper’s Bag List for 2025
The year 2024 will go down in history as the moment we truly began questioning the business practices behind luxury fashion. The scandals surrounding the production of Dior and Armani bags supposedly “Made in Italy” were just the tip of the iceberg. At the same time, heritage houses like Hermès, Chanel, and Loewe solidified their reputation as the best long-term investments in bags and accessories.
But alongside these giants, a new wave of brands is rising fast in 2025, offering impeccable quality and smart design at a more competitive price point. We’ve rounded up the ideal bags you’ll actually want to own next year.
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For the Chic and Conscious: 2025’s Best Bags
In 2025, certain shapes are standing out — think East-West bags, which are wider and more compact, and the comeback of bucket and tote styles that give a very welcome nod to the ’70s.
For this list, we focused on bags with strong design DNA yet timeless appeal. Because, frankly, chasing a new “It bag” every season is passé — even if it comes with a hefty price tag. Your bag should be a long-term piece in your wardrobe, not just a social media moment.
Quality also matters — not just in the leather but in the craftsmanship too. Here’s our curated selection of the best bags for 2025:
- Loro Piana – Ghiera Leather Tote
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- COS Bucket Bag
- DeMellier London – Striped Leather Bag
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- Toteme – T-Lock Suede Tote
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- Toteme – Leather Bucket Bag
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- Manu Atelier – Mini Tote du Jour
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- Miu Miu – Classic Medium Wander Matelassé Tote
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- Acne Studios – Multi-pocket Leather Bag
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- Prada – Darling Suede Shoulder Bag
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- Jil Sander – Goji Pillow in Yellow Butter
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- Polo Ralph Lauren – Black Leather Shoulder Bag
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- Coach – Brooklyn 28 Shoulder Bag
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- Tissa Fontaneda – Victoria Bag
- Polène – Numéro Sole in Ebony
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- Massimo Dutti – Braided Leather Bucket Bag
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- Jacquemus – Le Grand Turismo
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- The Row – Tote India 15.75
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- The Row – Park Tote Small
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- Ami – Carrousel Bag in Green
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- Khaite – Lori Leather Shoulder Bag
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- Manu Atelier – Cambon 35 Suede
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One last thing:
It’s worth thinking twice about The Row’s Margaux bag. Although it’s beautifully crafted and has become an obsession among fashion insiders, it’s now arguably overexposed on social media. One die-hard collector of The Row told us she bought the Margaux in every size and colour… and is now completely over it. Her ‘trophies’ are gathering dust — and possibly heading for resale.
Personally, I live by this rule: if something is going viral on Instagram or TikTok, I skip it. It’s a fast track to buyer’s remorse. Go for something with longevity and — crucially — originality. That’s far more satisfying for your style (and your ego) than chasing trends. That whole sense of “belonging” is an illusion anyway.
Read also: The Already Iconic Dior D-Journey Bag
Title image courtesy @RalphLauren – featuring Jennifer Lawrence wearing the classic Polo Ralph Lauren saddle bag