Alexander Schönburg 
This winter, it’s all about being savvy with our sartorial choices to update our wardrobe intelligently. And guess what’s topping the must-have list? Yep, the grey pullover. From V-necks to turtlenecks, this cosy piece has been strutting its stuff on nearly every AW23-24 runway. If you’re aiming for that timeless, chic vibe, the grey pullover … Read more
In these last days where the world has watched the dignified and beautiful ceremony of Prince Philip’s funeral, and we have come closer to know who this man really was, it is easier to understand how he presented himself and dressed. In that sense, let us have a closer look at Duke of Edinburgh’s style … Read more
Welcome to our Notorious Women series that brings you, once a month, the profile of extraordinary women from all walks of life. This time, we talked to Lilli Hollein, director of VIENNA DESIGN WEEK, who managed to organise a COVID-19 proof event for 2020 with her team in the Austrian capital. Who is Lilli Hollein? … Read more
If you think of Austria, you think of Schnitzel, for sure. But besides eating, we are the best at skiing, and this is why watchmaker Breitling teamed up with winter sports legends Thomas Morgenstern, Anna Veith and Stefan Kraft as ambassadors for the presentation of the new Breitling Endurance Pro. Notorious went on a helicopter … Read more
Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more
Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more
Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more
We love Zara, don’t get us wrong, but sometimes a girl needs to try something new, and why not other Spanish brands? This is why we’re taking you on a fashion trip to discover what Spain has to offer, besides the high-street giant that’s been part of everybody’s life for so long. Spanish fashion is … Read more
Fashion is the expression of one’s personality and is essential for self-determination and participation in everyday life. Having this in mind, the Viennese duo Josefine Thom and Johann Gsöllpointner took one step further and decided to create barrier-free fashion, focusing on the demands of wheelchair users. The result is called “MOB Industries”. Often, stylish garments are … Read more
Handbag lovers, rejoice; there’s a new luxury bag collection designed by Princess Alessandra of Hannover, arriving just in time for Christmas, hint, hint. Peruvian Alessandra de Osma, wife of Christian of Hannover has just launched the second collection of her label Moi & Sass, which she started with her friend, Moira Laporta, in 2018. By the … Read more