Miuccia’s friends at Miu Miu Tennis Club in St Tropez

the who is who at Miu Miu tennis club in St Topez

In the middle of this summer with frightening temperatures, Miu Miu invited a list of friends for the inauguration of the Miu Miu Tennis Club in St. Tropez. Obviously, it’s a fake tennis club, but the location was the setting for the presentation of the Autumn/Winter 22-23 collection. Miuccia’s friends were welcomed on a retro-style … Read more

Wanda Ferragamo, the woman power behind Salvatore Ferragamo

Wanda Ferragamo in the Salvatore Ferragamo's office.

The new must-see exhibition “Women in Balance” in Florence honours Wanda Ferragamo. Discover the powerful woman who helped turn her husband’s shoe workshop into the iconic Italian luxury fashion house Salvatore Ferragamo.

Sneak Peek: Prada’s costumes for Baz Luhrmann’s Film Elvis '60s and '70s fashion.

The characters Elvis and Priscilla Presley wearing Prada costumes for the movie.

The highly-anticipated Baz Luhmann movie Elvis about the life of Elvis Presley and his wife, Priscilla, was presented at Cannes Film Festival, and you can have a sneak peek at Prada’s fantastic costumes for the biopic here. The Italian fashion house Prada collaborated with Oscar-winning costume designer Catherine Martin to recreate Elvis and Priscilla’s colourful … Read more

The Handbag Clinic: A longer life for your luxury bag. Restore & revamp.

Red Gucci bag in detail under a glass magnifier

Buying a new luxury designer bag is always a treat, but more than that, we love taking good care of the ones we already have to give handbags a longer life. And the good thing about luxury totes, like Chanel, is that they can last a lifetime and even be passed down to the next … Read more

#NotoriousOnTour: This is the mini skirt we’re seeing in the streets of Paris Hello, spring!

Collage with the mini skirt trend from the spring street style in Paris.

As soon as the weather starts getting warmer, we’re all more than happy to put our winter clothes away and welcome springtime. So heavy coats go back to the wardrobe, and floral dresses and bright-coloured jackets are out again. And from what we’re seeing in the streets of Paris, mini skirts are the must-have trend … Read more

Exclusive: NotoriousMag interviews Ukrainian designer Anna Osmekhina #StayWithUkraine.

Ukrainian designer Anna Osmekhina.

Since last week, days after Russia invaded Ukraine, NotoriousMag has been in contact with Ukrainian designers and PR agencies, following the dramatic events that are changing the face of Europe. More than an interview, Selma Schönburg, Editor-in-Chief of Notorious, wanted to give a voice to Anna Osmekhina, the Ukrainian designer behind the well-known fashion label … Read more

Notorious Guide to Milan – the Italian capital of luxury and fashion

View of a cathedral and a street full of people in Milan, Italy

Milan is among the best destinations in Italy. This fantastic city is designed in a modern style to reflect the city’s role as bankers, commercial, capital designers, and fashionistas. Fashion is taken seriously in Milan hence the main reason it is Italy’s fashion capital. From the 3-piece suits to layered looks, you will notice different … Read more

8 Ukrainian designers and fashion brands you must know now 

Model wearing a designer knitted dress by Ukrainian fashion brand.

As Ukraine is more and more on the news, sadly, because of the Russia-Ukraine crisis, we would like to present to you its thriving fashion scene that gets, each day, more visibility. Despite the national dramatic events, the country is making its mark worldwide through fashion, with designers at the forefront of cultural diplomacy. We … Read more

Fashion celebrates the Year of the Tiger: special collections and campaigns

Detail of Gucci Year of the Tiger campaign

Although the year has just begun, luxury fashion houses are ready to celebrate the Chinese Lunar New Year of the Tiger 2022 along with some 2 billion people in Asia and beyond on the 1st of February. Brands like Gucci, Prada, Miu Miu, and Balenciaga have launched zodiac campaigns and tiger-themed collections for the occasion. … Read more

Dance floor inspiration: the most stylish guests at Miu Miu Nuit Club

fashionistas and actress in Miu Miu party-the best dancing outfits inspiration

If you can’t wait for the party season to begin finally, you’ll enjoy seeing the most stylish guests at Miu Miu Nuit Club. Their spectacular outfits on the dance floor are an excellent fashion inspiration for a cool night out in clubs and restaurants. It’s time to party again! Miu Miu Nuit club in New … Read more

Mary-Kate and Ashley Olsen: from kid stars to luxury fashion designers The Row.

Mary-Kate and Ashley Olsen, the designer twins behind the luxury fashion brand The Row.

Mary-Kate and Ashley Olsen, AKA Olsen twins, celebrate 15 years of their high luxury fashion brand The Row, the must-have label for women who like couture-like quality and chic minimalism. The former kid stars who began their acting career at only nine months old and sky-rocketed to fame in the mid-’80s with the TV show … Read more

#CloseEyeOn: Colville, the slow fashion brand insiders love The British It-label.

model wearing Colville fashion AW21-22

With fashion in their DNA, Lucinda Chambers, the former fashion director of British Vogue and creator of Collagerie, and Molly Molloy, previously design director at Marni, launched in 2018 the brand Colville. One of the reasons they decided to create Colville was because the duo wanted to make clothes for themselves. Above all, they said … Read more

We need to share with you the new It-bag we found on IG. We love it.

Model wearing a black dress and yellow raffia bag from Prada from Farfetch onlineshop

Every now and then, we have some accessory that becomes the most sought-after item that every fashion-savvy woman seems to have. This year; it’s unanimous. Instagrammers and fashion aficionados are carrying the new it-bag of summer 2021, a Prada raffia crochet tote. However, we are going to wear this bag throughout Fall 2021 as well. … Read more

5 trends to wear until the end of summer And beyond.

detail of a pleated floral skirt and a prada bag from street style milan fashion week

This summer is absolutely special. We’ve been waiting to hug and kiss again, to dance and feel alive as never before. But also, we are longing to dressed up again, dress to impress! So, of course, we have learned how important it is to have a versatile wardrobe, with pieces perfect for summer and, at … Read more

What to wear in Greece inspired by Dior Cruise 22 Golden summer.

Collage with three looks from Dior Cruise 22 collection showed in Greece

As I started choosing a capsule wardrobe to wear during the week I will spend at some friends’ place in Greece; I realized that Dior Cruise 22 is the perfect summer outfit inspiration. Maria Grazia Chiuri showed her Dior Cruise 22 collection at the ancient Panathenaic Stadium in Greece. Chiuri chose the stadium as she’s … Read more

The top 10 brands for jeans, from high to fast fashion Finding the perfect pair.

Four women wearing different jeans from our top brands using organic cotton.

One of the most popular fashion staples in the world is also one of the most difficult to get right. We are talking, of course, about the ubiquitous jeans. Although there are countless fashion brands making denim trousers, finding the perfect pair of jeans seems almost impossible. So, we selected the top 10 brands that … Read more

Tribute to Alber Elbaz: His 10 best quotes 

Fashion designer Alber Elbaz became known for his work at the luxury house Lanvin, where he spent 14 years as creative director. Born in Morocco and educated in Israel, Alber Elbaz died on April 24, aged 59, due to complications caused by Covid-19. In January 2021, Elbaz made a triumphant return to the fashion world, … Read more

Borat’s Daugther: All about actress Maria Bakalova Rising star.

Collage showing actress Maria Bakalova and her character as Borat daughter

Borat’s daughter, actress Maria Bakalova is taking the world by storm. The breakout star won the 2021 Critics Choice award for Best Supporting Actress and is now nominated for an Oscar. But what do you know about her? Find out how she got cast for the role of Tutar and her fashion style. Who is … Read more

Following Hermès steps: clogs are the chicest shoe trend Scandinavian style.

collage with some clogs, the chicest shoe trend of this year

If you were lucky enough to have grown up in the ’80s, or if you can’t get enough of this decade’s style, you’ll be happy to hear that clogs are the chicest shoe trend. And it came to stay for a long time. In fact, thanks to the French luxury fashion house Hermès, the chunky … Read more

The Auction, the elegance of the Church’s shoe men collection 

Church’s New Short Film Church’s shoe short film presenting the last AW 21 men’s collection shows a British auction house during a rainy night. Will be our hero able to get there in time and make the final offer?  Church’s old history Church’s history can be traced back to 1617. Anthony Church, a master shoemaker … Read more

Menswear trend: how Prada made the long john fashionable Miuccia Prada and Raf Simons Fall 2021.

Model wearing a long john layered under garments of Prada fall 2021 collection.

The first menswear collection co-creatively directed by both Miuccia Prada and Raf Simons is constructed around one main garment, a knitted long john. Surprisingly, the undergarment meant to keep men warm is worn here as the central piece of Prada menswear fall 2021 collection. A collection to stir sensations As Miuccia Prada and Raf Simons … Read more

The shoe trend that will upgrade your A/W wardrobe right now Versatile and timeless.

Anna Baryshnikov, actress Qi Xi, and Tessa Thompson wearing loafers shoes from Miu Miu and Prada

The timeless loafers are the number one essential shoes for a clever capsule wardrobe. This classic footwear with a masculine style is a must for fall and winter. In fact, the comeback of loafers is the hottest shoe trend that will update your wardrobe for A/W 20-21. This year, loafers come in a variety of … Read more

Prada Tools of Memory: are you ready for this iconic auction?

Tools of Memory campaign showing Kaia Gerber fitting photograph that is part of Prada and Sotheby's auction.

“Fashion has a duty not only to reflect its times but to help shape them”, stated the Italian fashion house, Prada. And to do so in these COVID-19 times, Prada has launched its Fall/Winter 2020 collection, Tools of Memory, in collaboration with Sotheby’s auction house. You may be asking yourself, can a luxury fashion label … Read more