A daring new fragrance inspired by the legacy of Savile Row, reinterpreting the classic fougère for today’s forward-thinking tastemakers.
Penhaligon’s latest creation, The Cut, is not just a fragrance; it is a sartorial statement bottled. Inspired by the hand-crafted excellence of Savile Row, the perfume celebrates tailoring as much as it does perfumery, bridging the worlds of bespoke suits and signature scents.
The Scent of a Tailored Life
At its heart, The Cut is a bold reinterpretation of the traditional fougère. The fragrance opens with a crisp and invigorating blend of mint and basil, lifted by cypress wood that adds both depth and refinement. Notes of balsam fir run through the composition, weaving freshness with grounded elegance. Hints of lavender, sage and vetiver round off the blend, a fragrance for the modern sophisticate who recognises the value of tradition while leaning into innovation.
Launched on the eve of London Fashion Week, The Cut becomes more than a perfume. It is a dialogue between scent and style, embodying the creative spirit of both perfumery and tailoring. Available in 30 ml (€95) and 100 ml (€200), the fragrance is a milestone in Penhaligon’s evolution: contemporary, edgy, yet still rooted in its Victorian heritage.
Penhaligon’s: From Victorian London to Now
Founded by William Penhaligon in the 19th century, the house has always crafted fragrances that blur the line between memory and modernity. What began as a Victorian barber’s shop has grown into one of Britain’s most distinguished perfume houses, known for transforming moments, moods and even identities into alchemical compositions. Penhaligon’s continues to prove that fragrance, much like fashion, is about personal expression and timeless style.
Savile Row: The Street That Dressed the World
To understand The Cut, one must look at Savile Row itself. For centuries, this Mayfair street has been synonymous with the art of bespoke tailoring. From Beau Brummell in the Regency era to Winston Churchill and modern icons like Mick Jagger, Savile Row has dressed leaders, rebels and tastemakers alike. Houses such as Henry Poole & Co., Gieves & Hawkes and Huntsman refined the suit into a symbol of power and elegance, creating garments cut to perfection and destined to last a lifetime.
Savile Row’s legacy is not just about fashion; it is about discipline, detail and devotion to craft. By paying tribute to this heritage, Penhaligon’s ensures that The Cut is more than a fragrance; it is wearable history.
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FAQ
What is Penhaligon’s The Cut inspired by?
The Cut is inspired by the craftsmanship of Savile Row tailoring, blending perfume with sartorial elegance.
What does The Cut by Penhaligon’s smell like?
It opens with fresh mint and basil, layered with cypress, balsam fir, lavender, sage and vetiver for a refined fougère composition.
Why is The Cut linked to Savile Row?
Savile Row is the historic centre of bespoke tailoring in London. Penhaligon’s pays homage to this heritage by reinterpreting tradition in scent.
Where can I buy The Cut by Penhaligon’s?
The Cut is available in selected perfumeries in 30 ml (€95) and 100 ml (€200).
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Images Courtesy @Penhaligon’s