The North Face success proves what we predicted about coats The trend piece for the pandemic season.

Gucci x The North Face campaign.

From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The … Read more

Miuccia Prada and Raf Simons want to hear your opinion 

Prada SS 21 first joint campaign by Miuccia Prada and Raf Simons.

Miuccia Prada and Raf Simons want to hear your opinion in the first joint campaign for Prada showing their debut  SS21 collection, co-designed by both creative directors. With Prada’s new advertisement campaign, Miuccia Prada and Raf Simons want to open a dialogue with the public and know your opinion. That is because the campaign features … Read more

Thom Browne, the designer making women suits fun again Tailoring and ducks.

Tired of your power suits? Want an office outfit with an edge, that makes you look both fun and professional? We have the solution for you; the fun women suits designed by Thom Browne. The American designer has made women’s suits fun again. With humour, he combines the conservatism of the tailored suits with the … Read more

Is having a sense of humour the new symbol of luxury? Thanks, TikTok.

Barneys' campaign shows humour in luxury brands and industry is the new luxury.

2020 will be remembered not only because of the lockdown. But it will also be the year luxury fashion brands have created the most fun videos and campaigns, proving that a sense of humour is the new symbol of luxury. Luxury industry and aspiration For as long as I can remember, the luxury fashion industry … Read more

Kirin, cheerful fashion to put a smile on your face Korean style.

Model wearing faux-fur coat and hat in cheerful colours, by the Korean fashion label, Kirin.

Although our first reaction to lower temperatures is to get our beige and all-black ensembles out of the closet, you should consider wearing some bright-coloured and fun clothes this season too. In fact, cheerful fashion like the Korean label Kirin can lift spirits during fall and winter, and bring a smile on your face. It … Read more

#CloseEyeOn: 2 fashion brands to look for faux fur coats Cozy and chic.

Woman wearing one of the cool faux fur coats by fashion label Stand Studio.

One of the coat trends we’re looking forward to wearing the most this winter is the cocoon-like faux-fur coats. If you too are obsessing with the cosy outwear trend like the most stylish Instagram fashionistas and influencepreneurs, we have here the two go-to fashion brands to look for cool faux fur coats. The growing popularity … Read more

Get to know Rayne shoes, Queen Elizabeth’s footwear choice It's in our wish-list.

Tamu McPherson wearing pink Rayne flat pumps for a cool chic style.

Truly luxurious, Rayne shoes is a British brand that flies under the mainstream radar even though some of the most iconic women of the twentieth and twenty-first centuries have worn and still wear them, as for example, the Queen. Royal Warrant Rayne was founded in 1885 by Henry and Mary Rayne. After a 25-year hiatus, … Read more

#CloseEyeOn: Effortless chic label Bernadette Antwerp Silk dresses for X-mas

model wearing a red silk gown from Bernardette Antwerp AW collection

When it comes to effortless chic fashion, the Belgium mother-and-daughter label Bernadette Antwerp is definitely one to keep a close eye on. And if you’re looking for fashion inspiration for Christmas, look no further; their ageless and effortless silk dresses are perfect for the celebrations. Bernadette Antwerp signature style  Soon after Charlotte de Geyter and her … Read more

M Missoni goes sustainable with Margherita Missoni Pre-Fall 2020 collection.

Model wearing a knitted cardigan from M Missoni pre-fall 2020 collection.

The Italian luxury fashion house Missoni is going sustainable with its M Missoni line, and we just loved the pre-fall 2020 collection.  The designer Margherita Missoni is the third generation of the fashion empire Missoni. This iconic label is known for its colourful knitwear. Last year, the mother-of-two re-launched the M Missoni line, which was … Read more

Paris Fashion Week SS21: are fashion shows dead? The week's summary.

Collage showing three models in runway shows at Paris Fashion Week SS21.

Paris Fashion Week has just closed fashion month, and although there were some traditional runway shows, most of the 84 fashion houses chose to present their SS21 collections through digital shows. Could this mean the death of traditional fashion shows? After much speculation, the shows of Paris Fashion Week SS21 were confirmed almost in the … Read more

RIP Kenzo Takada: the man who introduced Japanese fashion to the world.

The Japanese fashion designer Kenzo Takana.

The fashion world has taken social media to express sadness and pay tribute to the Japanese fashion designer Kenzo Takada who passed away on Sunday in Paris due to Coronavirus related complications. With the death of the 81-year-old designer in the midst of Paris Fashion Week, we see Paris as, indeed, the capital of fashion … Read more

Instagram hashtag of the week: H&M Studio AW 2020 The looks we love.

Veronika Heilbrunner, one of the muses of H&M Studio AW 2020, wears a shimmering jacket and statement earrings of the limited edition.

The hashtag #hmstudio is trending on Instagram and, after reading about the collection H&M Studio AW 2020, you will understand why and become as obsessed as I am with the limited edition Autumn/Winter that H&M has just launched. H&M’s creative advisor, Ann-Sophie Johansson, explains that “The A/W 2020 muse is not afraid to challenge the … Read more

Italian fashion brands created their collections SS21 for a new muse: Italy

Collage_Valentino_SS21_MilanFashionWeek

Milan Fashion Week SS21 was one of the most emotional fashion weeks this season. Italian fashion brands and designers created their collections for a new muse: Italy. On Sunday, Valentino was the last big name to present its SS21 collection. It was the first time that the luxury Italian house showed a collection in Milan … Read more

Prada Tools of Memory: are you ready for this iconic auction?

Tools of Memory campaign showing Kaia Gerber fitting photograph that is part of Prada and Sotheby's auction.

“Fashion has a duty not only to reflect its times but to help shape them”, stated the Italian fashion house, Prada. And to do so in these COVID-19 times, Prada has launched its Fall/Winter 2020 collection, Tools of Memory, in collaboration with Sotheby’s auction house. You may be asking yourself, can a luxury fashion label … Read more

A talk with Breitling Squad: watches, fashion & more The new Endurance Pro.

Breitling Winter Sports Squad: Stefan Kraft, Thomas Morgenstern and Anna Veith.

If you think of Austria, you think of Schnitzel, for sure. But besides eating, we are the best at skiing, and this is why watchmaker Breitling teamed up with winter sports legends Thomas Morgenstern, Anna Veith and Stefan Kraft as ambassadors for the presentation of the new Breitling Endurance Pro. Notorious went on a helicopter … Read more

Kim Jones appointed as Fendi creative director Replacing Karl Largefeld.

fashion designer Kim Jones appointed as artistic director at Fendi

Yes, you read correctly; Kim Jones at Fendi. Since Lagerfeld’s death last year, Silvia Venturini has been the head of Fendi women’s collections. But today, the legendary Italian luxury house announced Kim Jones as the house’s womenswear artistic director. Silvia will return to her position as director of men’s collection and accessories. Kim Jones at … Read more

Successful on Instagram: influencers that have become entrepreneurs What's the secret?

The German Instagrammer influencer and entrepreneur Tanya Seidl.

Some successful Instagram influencers are taking the leap and becoming entrepreneurs or better, ‘influencepreneurs’. They’re developing products and launching their own business ventures. However, these successful Instagrammers turned entrepreneurs signal that Instagram is not only about promoting existing brands. There is something new happening, a bunch of new businesses emerging. Take, for example, the Italian … Read more

Phoebe Philo: why fans expect a comeback To fill the void of old Céline

Phoebe Philo photo celine.com

Phoebe Philo, the Creative Director at Celine for 10 years, transformed the French fashion house into a cult label adored by a legion of fans who were left inconsolable after her departure. If you are one of the many Phoebe Philo’s fans, rejoice, rumour has it that Phoebe Philo is preparing a comeback. Here you … Read more

Nørrebro, Copenhagen’s coolest area House of Samsøe Samsøe

samsoe and samsoe model buying in the market food of Norrebro, Copenhagen's bohemian neighbourhood.

As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more

What to buy in the Summer sales to wear in Fall Or how to shop consciously.

Street style photo of woman wearing a metallic shirt and plissé skirt, perfect for fall.

Who doesn’t like shopping during summer sales? You can get all those beautiful items you’ve had an eye on for a fraction of the price. But be careful not to get carried away. Don’t buy things you won’t wear much only because of the inviting price tags. Savvy shoppers know how to pick clothes in … Read more

Films and fashion: 8 times Givenchy and Audrey Hepburn inspired us Welcome, Matthew Williams.

As Matthew Williams becomes the new Creative Director of the French couture house Givenchy after Clare Waight Keller, we celebrate the close relationship of Hubert de Givenchy and Audrey Hepburn, his muse, and the fabulous looks he created for her movies. How it all began The Count Hubert Taffin de Givenchy first met Audrey Hepburn … Read more

Ozwald Boateng, Ghanaian heritage on Savile Row Bold, colourful tailoring.

Fashion designer Ozwald Boateng adjusting his tie.

I remember when I was living in London in the ’90s, and suddenly, everyone was talking about Ozwald Boateng, this handsome tailor who made incredibly well-cut suits with bright-coloured lining. Born in London to Ghanaian parents, Boateng was the youngest tailor to open a shop on the prestigious Savile Row. It was impressive to see … Read more

Shoes that we wear but belong in Museums Walking pieces of art.

Bejewelled red high-heel pumps.

Being a woman, we are pretty sure you are as obsessed with shoes as we are, which is absolutely alright since many of the shoes we wear are works of art that belong in Museums! Footwear designers have created over the years shoes that have changed fashion and marked eras. These historical models are now … Read more