Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to as ‘Bu’ by insiders – as their destination to commemorate the summer season, amidst the myriad of picturesque locales along the Italian coast.
Malibu: What’s the Buzz?
If you’re in the know, you’re aware. Malibu is a playground for American billionaires. While the city’s clear blue waters and breathtaking sunsets establish it as a prime surf destination, Malibu’s wealth concentration is unmatched. Hence, its nickname, “Billionaire’s Beach”. With mansions built directly on the sand, unobstructed by seawalls, beachgoers enjoy unfiltered views of the affluent lifestyle. This spectacle renders telescopes unnecessary for the paparazzi!
The Who’s Who of Malibu
For years, Malibu has been a magnet for celebrities and VIPs, their presence adding an extra layer of allure and extravagance to this Pacific coast city. In this hub of stardom, one would encounter Larry Ellison, the CEO of Oracle, with a net worth estimated at 147.9 billion USD. Ellison owns more than twenty properties in Malibu, ten of which reside on Carbon Beach, the famed billionaires’ playground.
Entertainment mogul and another resident of Malibu, David Geffen, is reported to have a net worth of 10.8 billion USD. Interestingly, he owns two adjacent properties on Carbon Beach. Not to mention, A-listers like Leonardo DiCaprio, Matthew McConaughey, and Janet Jackson are often spotted at Nobu Malibu, indulging in sushi against the backdrop of a mesmerizing sunset. The city also houses a $200 million mansion, the most expensive and largest in Malibu, owned by music royalty Beyoncé and Jay-Z and designed by renowned architect Tadao Ando.
Miu Miu: A Billionaire’s Brand?
The year 2023 has been monumental for Miuccia Prada, the visionary behind Miu Miu. Both Prada and Miu Miu are recognized as the year’s most viral brands according to the Lyst Index. Miu Miu, particularly, has been dictating fashion trends since 2022. They introduced the uber-mini-skirt that was an instant hit and sold out even before it reached fashion editorials. Known for crafting small but impactful garments, Miu Miu’s ballet flats became a sensation among celebrities like Sydney Sweeney, Bella Hadid, and Rosalia. The hashtag #balletshoes garnered an impressive 88 million views in China.
Miu Miu’s pieces are a high-end investment with prices starting in the 4-digit range. The steep price tag reflects the brand’s commitment to ethical manufacturing practices and high-quality standards. As Miuccia Prada puts it, those who demand high quality and fair working conditions but expect low prices are ‘hypocrites.’
Miu Miu’s clientele is expected to have a more substantial wallet than the dimensions of the brand’s mini skirts. However, what matters most is the refined taste and aesthetic sense that aligns with the brand’s vision.
Who Graced the Miu Miu Malibu Club?
Click on the video above to witness how the curated crowd sported an intriguing colour palette this summer. Expect to see an abundance of outfits in black – the quintessential summer hue – alongside white, beige, and blue. Interestingly, all-pink ensembles were nearly absent, despite the availability of Barbie and Ken’s Malibu mansion for rent via Airbnb! The event drew in a constellation of stars including Gigi Hadid, Hailee Steinfeld, Bella Poarch, Brie Larson, Lotta Volkova, Mia Goth, Miranda July, Lili Reinhart, and Harley Viera-Newton, among others.