NYFW SS25 – Being Late Is Out, Punctuality Is In

Anna Wintour wearing a Prada dress at conde nast party

NYFW SS25 wrapped up today, and one trend has already emerged as the strongest of the season: punctuality. It is no longer fashionable to be fashionably late. During New York Fashion Week, three key moments signalled the end of lateness as a symbol of charm—and, let’s be honest, ego. Meanwhile, punctuality has ascended to the … Read more

Why you should go to Puerto de Santa Maria in Spain.

view of Bay of Cadiz from the Puerto de Santa Maria

Spain is a popular place to spend your summer holidays. However, Spain still has unique places for you to visit that go far beyond Ibiza, Mallorca, and Costa del Sol. Searching for that special place, Notorious was in Cádiz, Andalusia, to visit Puerto de Santa Maria. Located in the heart of the Bay of Cádiz, … Read more

The ‘Sephora Kids’ Trend: When 10-Year-Olds School Us in Skincare

Diving into the labyrinth of beauty aisles, the most unexpected aficionados leading the pack are none other than the whip-smart 10-year-olds. Dubbed the ‘Sephora Kids,’ these mini beauty mavens, with their insatiable appetite for skincare, are giving the cosmetic counters a run for their money. But leaving us all a tad befuddled yet utterly concerned. … Read more

Predicting the Future: What Awaits Us in 2024

predicting the future-a crystal on a tarot cards set

Astrology and other oracles have become very popular in times of crisis and uncertainty, as we are experiencing now. But this kind of wi-fi with the gods does not bring us concrete answers and even less the certainty and peace we are looking for. Predicting the future with tarot, astrology or any superstition just exchanges … Read more

Be sustainable and learn how to make your clothes last longer 

Long-living paper doll with clothes, a sustainable toy.

A new breed of fashion consumers is rising from the challenges that have rocked the world in recent years. On one side of the coin, we’re all about brands that are transparent, sustainable, and committed to fair trade. On the flip side, the explosion of the second-hand and vintage market is a testament to this … Read more

Hotel Copacabana Palace: A Century of Elegance

Vintage photo of Hotel Copacabana Palace which is celebrating 100 years in 2023

In 2023, the iconic Copacabana Palace Hotel in Rio de Janeiro stands tall, celebrating a century as the shimmering jewel of South America’s most vibrant city. Overlooking the world-famous Copacabana Beach, its storied walls have played host to Hollywood legends, rock stars, political leaders, and discerning travellers from every corner of the globe. The Birth … Read more

Pablo Picasso’s exhibition under the artistic direction of Paul Smith

Paul Smith in front of a painting by Pablo Picasso

It is fifty years since Pablo Picasso died, on 8 April 1973 at Notre-Dame-de-Vie, his home in Mougins. The body of work that he left behind had a profound impact on the entire 20th century. For this anniversary year, the Musée National Picasso-Paris has invited the British designer Sir Paul Smith, known for his work … Read more

Wanda Ferragamo, the woman power behind Salvatore Ferragamo

Wanda Ferragamo in the Salvatore Ferragamo's office.

The new must-see exhibition “Women in Balance” in Florence honours Wanda Ferragamo. Discover the powerful woman who helped turn her husband’s shoe workshop into the iconic Italian luxury fashion house Salvatore Ferragamo.

Nothing to wear? We have 6 outfit ideas for this week For all occasions.

Street style outfit inspiration.

You know those days when you stare at your wardrobe and think you have nothing to wear? It’s a feeling you usually get at the end of winter when you’re tired of wearing the same outfits and coats the whole season. So, we’ve put together six outfit ideas to shake the winter blues. Get inspired … Read more

Diamonds and knowledge are forever: 10 jewellery books you should read Smart is the new sexy.

Books and jewellery pieces

If you love jewels as much as we do, here are ten books that you should read to learn about the history of the most fabulous jewellery pieces and the designers behind them so that your knowledge will sparkle as bright as the diamonds you wear. Because let’s face it, jewellery and knowledge are the … Read more

A place to stay during Paris Fashion Week: the Hotel Eminente

Rum Eminente and detail of the Cuban hotel in Paris.

As we get ready for Paris Fashion Week and look for nice hotels, we’ve stumbled on a once-in-a-lifetime opportunity to enjoy the best the French capital has to offer while also experiencing the Cuban way of life. You must be wondering how is that possible, right? So, keep reading to discover the pop-up Hotel Eminente, … Read more

10 ways to take a mini-vacation in the concrete jungle

Woman in a linen dress with a straw bag, the perfect summer outfit for a vacation in the concrete jungle.

If you’ve already been on vacation or you’re too busy putting your business into action in a grey city, you can still enjoy summer with a holiday feeling. In fact, there are ways to take a mini-vacation even if you are stuck in the concrete jungle. We’ve talked to the people here in the office … Read more

10 hotels with highest quality toiletries

Bathroom form Hotel Maria Christina in Bilbao, one f the 10 hotels with the highest quality toiletries

Women love to be pampered. Nothing makes us feel more special than entering a hotel bathroom to find all the fabulous beauty products waiting for us. Therefore, we have created a list of the hotels with the highest quality toiletries. Travellers have higher and higher expectations, whether on vacations or business trips. When choosing where … Read more

Successful on Instagram: influencers that have become entrepreneurs What's the secret?

The German Instagrammer influencer and entrepreneur Tanya Seidl.

Some successful Instagram influencers are taking the leap and becoming entrepreneurs or better, ‘influencepreneurs’. They’re developing products and launching their own business ventures. However, these successful Instagrammers turned entrepreneurs signal that Instagram is not only about promoting existing brands. There is something new happening, a bunch of new businesses emerging. Take, for example, the Italian … Read more