Aeyde; the shoes that suit all your outfits and budget.

Spring campaign for footwear label Aeyde showing model wearing cream strappy sandals.

One of the Instagrams we love to follow is Aeyde, the German label making – in Italy – fantastic shoes that are both timeless and contemporary. Because Aeyde shoes have a minimalist and atemporal style, they suit all kinds of outfits and seasons, which means you’ll be able to wear them a lot. So we … Read more

Amina Muaddi, today’s most in-demand shoe label Get yours ASAP.

Amina Muaddi chic leopard mules with crystal embellishment and pyramid high heels

Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already … Read more

All Beauty Standards: Gucci’s Mascara L’Obscur Stir up Debate 

Punk singer Dani Miller stars Gucci's campaign for the new mascara L'Obscur.

The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur. … Read more

Collagerie, a new-concept online shop that you will love Our bag is never empty.

Model wearing a big fabric green hat

Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more

Our answer to Christian Louboutin and feminists About high heels.

Model wearing Christian Louboutin towering high heeled pumps with the brand's signature red soles.

Christian Louboutin came to the defence of high heels a few days ago, after feminists declared that high heeled shoes oppressed women. This statement has caused mayhem among women and shoe-lovers. As expected, it has stirred up a discussion that’s been around for a while now.  Christian Louboutin’s opinion Shoe king Christian Louboutin says high … Read more

Raf Simons and Prada together What's next?

The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year. … Read more

A chat with Arthur Arbesser, Vienna’s fashion figurehead Our fav fashion designer.

Arthur Arbesser

Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more

McQueen, the documentary about a fashion legend Long live McQueen!

Fashion designer Alexander McQueen is subject of a documentary by Netflix

It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the … Read more

Paris Haute Couture: A look at the latest Dior Jewellery Collection Haute Jewellery.

model wearing two rings and one earring from the Gem Dior collection by Victoire de Castellane.

As Paris Haute Couture kick starts, all eyes are on the French luxury houses and, of course, the fabulous jewellery that adorns the designers’ creations. This year, we have an special interest in the latest Victoire de Castellane jewellery collection for Dior. Haute couture and Haute Jewellery Since 2010, Haute Couture’s official calendar has hosted … Read more

Spanish brands we are in love with There's life outside Zara.

We love Zara, don’t get us wrong, but sometimes a girl needs to try something new, and why not other Spanish brands? This is why we’re taking you on a fashion trip to discover what Spain has to offer, besides the high-street giant that’s been part of everybody’s life for so long. Spanish fashion is … Read more

MOB Industries: Barrier-free fashion for everyone A Viennese idea!

Fashion is the expression of one’s personality and is essential for self-determination and participation in everyday life. Having this in mind, the Viennese duo Josefine Thom and Johann Gsöllpointner took one step further and decided to create barrier-free fashion, focusing on the demands of wheelchair users. The result is called “MOB Industries”. Often, stylish garments are … Read more

Not Just Zara: Unveiling the Colours of Spain with Bimba y Lola

Model carrying a red bag from Spanish brand Bimba y Lola from 2019 collection

When it comes to Spanish fashion, brands like Zara, Mango, and Massimo Dutti often take centre stage. While these labels have earned their acclaim, Spain’s fashion landscape offers so much more. The Spanish brand Bimba y Lola is one name you need to remember. Characterised by its creativity, diversity, and youthful energy, the Spanish fashion … Read more

Notorious talked with Michael Michalsky At Vienna Awards for Fashion and Lifestyle.

Fashion designer Michael Michalsky between two models

The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an … Read more

The ’90s Giorgio Armani and Donna Karan style is totally now!

Photo by Peter Lindbergh for Donna Karan Campaign from the 90s

To all Madonna’s fans delight, the 90s style is back. Honestly, we’re happy to see again trends such as power suits, plaids, polka dots, overalls, neon colours, buckethats, platformshoes,  turtlenecks and baguette bags, to name a few. Besides all these 90s iconic pieces, two designers shaped the way women dressed in that decade, and their style is still contemporary. I’m … Read more

PFW kicks off: get to know the younger designers

Model on the runway of Y/Project at Paris Fashion Week

Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent, … Read more

Have a look at Miu Miu dinner in Venice Who were there?

poster with the invitation to Miu Miu Dinner in Venice- video with celebrities invited

Here is a private view of the Miuccia Prada’s dinner in Venice. Lucky you, since everybody has eyes on the Queen of the Adriatic those days. For the occasion of the 76th international film festival, one of the most celebrated red carpets in Europe, the Italian fashion designer, Miuccia Prada, was in Venice for other … Read more

Bernadette, the mother-daughter luxury silk dresses label

Mother and daughter, the duo designers behind the fashion brand Bernadette

Bernardette and Charlotte De Geyter. Photo courtesy of Bernadette. Ever thought that working with family was complicated? Well, think again; the mother-daughter duo Bernadette and Charlotte De Geyter will prove you wrong. With their fashion brand “Bernadette”, they have already skyrocketed to success in just over a year and a half! Based in Antwerp, mother … Read more

Veja, the most ethical and eco-friendly sneakers ever To buy now.

Veja, eco-friendly sneakers made in Brazil

It can be challenging to find eco-friendly sneakers, as many trainers are made from virgin plastics in harmful ways, including child or underpaid work in countries as China and India. So we’re more than happy to have a brand like Veja with cool design and fair-trade policy. Founded in 2004 by Sébastien Kopp and François-Ghislain … Read more

Chaumet in Majesty – Jewels of Royals since 1780 Diadems and tiaras.

A diamond and emerald tiara is among the jewels Chaumet made for royals.

Chaumet presented an exhibition on the art of the diadem in Monaco, displaying fabulous head jewels the French high jewellery house has created since 1780 for royals like empresses, queens and princesses. The exhibition curators are two experts on royal courts, the journalist Stéphane Bern and the jewel historian Christophe Vachaudez. They divided the 250 … Read more

Fine Art and Spanish fashion designer Balenciaga. The master of all couturiers.

The modern aesthetic of today’s Balenciaga, directed by Demna Gvasalia, is very different from the creations of Cristóbal Balenciaga during his lifetime. In fact, a fantastic exhibition we saw at the Thyssen-Bornemisza Museum in Madrid, showed that Cristóbal Balenciaga, one of the most celebrated fashion designers ever, found inspiration for his creations in Fine Art … Read more

France bans by law the destruction of unsold luxury goods

France in the forefront of fashion sustainability with ban on destruction of unsold luxury goods.

France announced a ban on the destruction of unsold luxury goods. This ban should prevent the annual waste of clothing and shoes worth 650 million euros in France only. The new law making the waste of unused products illegal puts France at the forefront of luxury fashion sustainability. Destruction of luxury goods and fashion sustainability … Read more

Louis Vuitton City Guides have gone digital

The famous and collectable series Louis Vuitton City Guides celebrated its 20 years, launching a digital version. Who better than Louis Vuitton, who began making trunks and suitcases for travellers in 1854, to have the best tips from all around the world? Since 1998, the Louis Vuitton City Guide’s provided travellers, dreamers and even local … Read more

Have a look at the Alexa Chung x Barbour collaboration

alexa chung wearing a skirt, pullover and a barbour coat at the sea in england

Our beloved Alexa Chung and the British heritage label Barbour are a match made in heaven. Uniting their love for the countryside, the collaboration of the style muse and fashion designer with Barbour is a re-lecture of the brand’s classic outwear. Alexa Chung x Barbour resulting in some coats and raincoats, a hat and tote … Read more