Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already … Read more
The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur. … Read more
Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer … Read more
Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more
H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before … Read more
Some people may overlook H&M, but knowing what to look for when shopping, you will be able to find some fantastic pieces that are both trendy and affordable, and that look more expensive than they are. What we like the best at H&M are the basics, that transition nicely from office outfit to party look … Read more
We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go, … Read more
Christian Louboutin came to the defence of high heels a few days ago, after feminists declared that high heeled shoes oppressed women. This statement has caused mayhem among women and shoe-lovers. As expected, it has stirred up a discussion that’s been around for a while now. Christian Louboutin’s opinion Shoe king Christian Louboutin says high … Read more
The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year. … Read more
The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news. The 45 pieces of H&M’s Studio Collection are … Read more
Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more
It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the … Read more
As Paris Haute Couture kick starts, all eyes are on the French luxury houses and, of course, the fabulous jewellery that adorns the designers’ creations. This year, we have an special interest in the latest Victoire de Castellane jewellery collection for Dior. Haute couture and Haute Jewellery Since 2010, Haute Couture’s official calendar has hosted … Read more
We love Zara, don’t get us wrong, but sometimes a girl needs to try something new, and why not other Spanish brands? This is why we’re taking you on a fashion trip to discover what Spain has to offer, besides the high-street giant that’s been part of everybody’s life for so long. Spanish fashion is … Read more
Fashion is the expression of one’s personality and is essential for self-determination and participation in everyday life. Having this in mind, the Viennese duo Josefine Thom and Johann Gsöllpointner took one step further and decided to create barrier-free fashion, focusing on the demands of wheelchair users. The result is called “MOB Industries”. Often, stylish garments are … Read more
When it comes to Spanish fashion, brands like Zara, Mango, and Massimo Dutti often take centre stage. While these labels have earned their acclaim, Spain’s fashion landscape offers so much more. The Spanish brand Bimba y Lola is one name you need to remember. Characterised by its creativity, diversity, and youthful energy, the Spanish fashion … Read more
The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an … Read more
Photos courtesy of Mango Mango launched on the 30th October a new collection in collaboration with Leandra Medine, the founder of Man Repeller, and we loved it! The Collection The capsule collection consists of 32 items made in recycled materials. Althought reused material is a contemporary must-have, the inspiration has a touch of vintage style. … Read more
To all Madonna’s fans delight, the 90s style is back. Honestly, we’re happy to see again trends such as power suits, plaids, polka dots, overalls, neon colours, buckethats, platformshoes, turtlenecks and baguette bags, to name a few. Besides all these 90s iconic pieces, two designers shaped the way women dressed in that decade, and their style is still contemporary. I’m … Read more
Last week we went to Zurich for a special occasion. ECCO Shoes invited us over to a gentleman’s evening to celebrate ECCO VITRUS™ MONDIAL, Ecco’s first formal shoe collection. The breakthrough collection combines sleek design with lightweight comfort innovation. During the presentation, we took the opportunity to ask the Creative Director, Liam Maher, about what … Read more
One of the most delightful surprises of Paris Fashion Week was the comeback of Jean Patou, a luxurious couture house that had been almost forgotten for thirty years. Now part of the LVMH group, Patou is headed by French designer Guillaume Henry who says: “Do we need Patou to be another expensive heritage house when … Read more
“My job as a designer is doing something where you can see the love and the work”, says Julien Dossena, the designer behind the fabulous Paco Rabanne Fall 2019 collection. Paco Rabanne was known as French fashion’s “enfant terrible”, and became famous in the 60s with his futuristic chainmail looks. Almost 60 years later, the … Read more
Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent, … Read more