Cecilie Bahnsen conquered Instagram with her beautiful dress From Summer to Fall.

model showing the back detail of Cecilie Bahnsen's Summer dress

There is one dress from Copenhagen Spring/Summer 2020 that is making waves since last winter when fashion week hit the Scandinavian capital. The beautiful dress from Danish designer Cecilie Bahnsen has been popping up on our Instagram feeds, for months. The Danish influencers are wearing the doll-like dress since last season. Which means, fast fashion … Read more

Mary Katrantzou launches resort collection amid everything Talent can't be stopped.

Mary Katrantzou new collection Mary Mae post stamps campaign

Apparently, nothing can stop fashion designer Mary Katrantzou. Neither a virus nor pessimist feelings about the future of fashion. The Greek designer has just launched a new collection, amid all the uncertainties that we are living now. Under the name Mary Mare, this is the first seasonless collection of Mary Katrantzou, which is more affordable, … Read more

Why raffia is the natural fibre you need RN eco-friendly and oh-so-chic.

Dolce&Gabanna runway showing a model in a rafia dress

Among the natural fabrics that spring brings, raffia was one of the most prominent on the S/S2020 runways. From Oscar de la Renta to Stella McCartney, most fashion houses have raffia in their collections, whether on accessories like Celine or dresses like Chanel. Raffia is a fibre made from palm trees that can be woven … Read more

Aeyde; the shoes that suit all your outfits and budget.

Spring campaign for footwear label Aeyde showing model wearing cream strappy sandals.

One of the Instagrams we love to follow is Aeyde, the German label making – in Italy – fantastic shoes that are both timeless and contemporary. Because Aeyde shoes have a minimalist and atemporal style, they suit all kinds of outfits and seasons, which means you’ll be able to wear them a lot. So we … Read more

Amina Muaddi, today’s most in-demand shoe label Get yours ASAP.

Amina Muaddi chic leopard mules with crystal embellishment and pyramid high heels

Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already … Read more

All Beauty Standards: Gucci’s Mascara L’Obscur Stir up Debate 

Punk singer Dani Miller stars Gucci's campaign for the new mascara L'Obscur.

The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur. … Read more

10 Spring 2020 fashion ads Your virtual window shopping.

Kristen Stewart is the face of the Chanel Spring 2020 campaign.

Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer … Read more

Collagerie, a new-concept online shop that you will love Our bag is never empty.

Model wearing a big fabric green hat

Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more

H&M x Johanna Ortiz, the collab you cannot miss Run, before it's gone.

model sitting on a hammock wearing a dress from HM x Johanna Ortiz collection

H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before … Read more

We dug out the best pieces from H&M for you

collage with the best pieces we dug on hm

Some people may overlook H&M, but knowing what to look for when shopping, you will be able to find some fantastic pieces that are both trendy and affordable, and that look more expensive than they are. What we like the best at H&M are the basics, that transition nicely from office outfit to party look … Read more

5 AW 20/21 trends emerged from Milan Fashion Week To guide your future shopping.

Among the trends that emerged from Milan Fashion Week, metallic gold skirt paired with black top by No.21 and plissé ruffle-embellished top by Alberta Ferretti.

We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go, … Read more

Our answer to Christian Louboutin and feminists About high heels.

Model wearing Christian Louboutin towering high heeled pumps with the brand's signature red soles.

Christian Louboutin came to the defence of high heels a few days ago, after feminists declared that high heeled shoes oppressed women. This statement has caused mayhem among women and shoe-lovers. As expected, it has stirred up a discussion that’s been around for a while now.  Christian Louboutin’s opinion Shoe king Christian Louboutin says high … Read more

Raf Simons and Prada together What's next?

The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year. … Read more

Hurry; H&M’s Spring ’20 Studio Collection is out Get yours before they're gone.

The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news.   The 45 pieces of H&M’s Studio Collection are … Read more

A chat with Arthur Arbesser, Vienna’s fashion figurehead Our fav fashion designer.

Arthur Arbesser

Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more

McQueen, the documentary about a fashion legend Long live McQueen!

Fashion designer Alexander McQueen is subject of a documentary by Netflix

It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the … Read more

Paris Haute Couture: A look at the latest Dior Jewellery Collection Haute Jewellery.

model wearing two rings and one earring from the Gem Dior collection by Victoire de Castellane.

As Paris Haute Couture kick starts, all eyes are on the French luxury houses and, of course, the fabulous jewellery that adorns the designers’ creations. This year, we have an special interest in the latest Victoire de Castellane jewellery collection for Dior. Haute couture and Haute Jewellery Since 2010, Haute Couture’s official calendar has hosted … Read more

Spanish brands we are in love with There's life outside Zara.

We love Zara, don’t get us wrong, but sometimes a girl needs to try something new, and why not other Spanish brands? This is why we’re taking you on a fashion trip to discover what Spain has to offer, besides the high-street giant that’s been part of everybody’s life for so long. Spanish fashion is … Read more

MOB Industries: Barrier-free fashion for everyone A Viennese idea!

Fashion is the expression of one’s personality and is essential for self-determination and participation in everyday life. Having this in mind, the Viennese duo Josefine Thom and Johann Gsöllpointner took one step further and decided to create barrier-free fashion, focusing on the demands of wheelchair users. The result is called “MOB Industries”. Often, stylish garments are … Read more

Not Just Zara: Unveiling the Colours of Spain with Bimba y Lola

Model carrying a red bag from Spanish brand Bimba y Lola from 2019 collection

When it comes to Spanish fashion, brands like Zara, Mango, and Massimo Dutti often take centre stage. While these labels have earned their acclaim, Spain’s fashion landscape offers so much more. The Spanish brand Bimba y Lola is one name you need to remember. Characterised by its creativity, diversity, and youthful energy, the Spanish fashion … Read more

Notorious talked with Michael Michalsky At Vienna Awards for Fashion and Lifestyle.

Fashion designer Michael Michalsky between two models

The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an … Read more

Mango collaborates with Leandra Medine aka Man Repeller

Leandra Medine walking in the streets of New York wearing her creation for Mango

Photos courtesy of Mango Mango launched on the 30th October a new collection in collaboration with Leandra Medine, the founder of Man Repeller, and we loved it! The Collection The capsule collection consists of 32 items made in recycled materials. Althought reused material is a contemporary must-have, the inspiration has a touch of vintage style. … Read more

The ’90s Giorgio Armani and Donna Karan style is totally now!

Photo by Peter Lindbergh for Donna Karan Campaign from the 90s

To all Madonna’s fans delight, the 90s style is back. Honestly, we’re happy to see again trends such as power suits, plaids, polka dots, overalls, neon colours, buckethats, platformshoes,  turtlenecks and baguette bags, to name a few. Besides all these 90s iconic pieces, two designers shaped the way women dressed in that decade, and their style is still contemporary. I’m … Read more