Whitney Peak is the new face of Chanel Coco Mademoiselle 

Whitney Peak in the bed embracing a big bottle of Coco Mademoiselle perfume

Keira Knightley was the face of Coco Mademoiselle, a perfume by Chanel, for 12 years. She first appeared in the advertising campaign for the fragrance in 2007 and continued to be its face until 2019. Throughout her tenure, she helped to establish Coco Mademoiselle as one of the most popular and recognisable perfumes in the … Read more

The Lyst index – the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe. … Read more

Balenciaga’s scandalous ads and other perverse fashion trends. Time to change.

collage with the little girl from the perverse Balenciaga Campaign

We love fashion. It is a major cultural and economic player in our modern society, and it is what we do for a living, mind you. Unfortunately, and far more often than not, is fashion’s importance belittled and framed as an unnecessary luxury solely serving to feed the fragile egos of shallow and vain people … Read more

Emma Mackey is The Face of Casablanca Brand Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more

#BuyBetter – 13 best secondhand shops in Vienna

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops … Read more

#CloseEyeOn – Gigi Hadid x Guest in Residence and Other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are … Read more

Who Was Chloé From the French Brand Chloé?

vintage photo of Gaby Aghion, the fashion designer behind luxury label Chloe.

Most of the big fashion houses were named after their founders, making the designer’s names live on long after they were gone. So who’s behind the French luxury fashion house Chloé? Was there a Madame or Monsieur Chloé? Behind Chanel, there was Coco Chanel. Dior had Christian Dior. Behind the House of Fendi, there are … Read more

#CloseEyeOn – We’re in love with the jewellery brand Pearl Octopuss.y

An arm wearing several jewellery pieces from the Scandinavian brand Pearl Octopuss.y

As you may already know, we, at Notorious, are fans of Scandinavian fashion and we love jewellery, hence every time I see a new piece by the Danish brand Pearl Octopuss.y, I’m absolutely delighted. The bold, statement baubles unite the Nordic coolness and the opulence of sparkling crystals and oversized pearls. And, besides being fabulous, … Read more

Wanda Ferragamo, the woman power behind Salvatore Ferragamo

Wanda Ferragamo in the Salvatore Ferragamo's office.

The new must-see exhibition “Women in Balance” in Florence honours Wanda Ferragamo. Discover the powerful woman who helped turn her husband’s shoe workshop into the iconic Italian luxury fashion house Salvatore Ferragamo.

All about Fendace, Fendi x Versace collab Wallet alarm!

Collage with looks from the Fendi and Versace collab collection Fendace.

After Gucciaga and Balengucci, it’s time for Fendace, the cool collab between the two Italian luxury fashion houses, Fendi and Versace.Donatella Versace and Fendi’s Kim Jones and Silvia Venturini have literally interchanged roles, calling their collaboration “The Swap”. In other words, Jones created pieces based on Versace for the first part of the collaboration collection. … Read more

#CloseEyeOn: We’re in love with Nikos Koulis’ Art Deco jewellery Made in Greece.

Collage with Nikos Koulis jewellery inspired by art deco design

We’re always happy to navigate the worldwide jewellery world and present brands and designers creating fantastic jewels to you. The Greek Nikos Koulis is one of these names worth knowing, and we’re in love with his beautiful Art Deco jewellery pieces. So, keep reading to learn more about the Athens-based jeweller and his eye-catching work … Read more

8 Ukrainian designers and fashion brands you must know now 

Model wearing a designer knitted dress by Ukrainian fashion brand.

As Ukraine is more and more on the news, sadly, because of the Russia-Ukraine crisis, we would like to present to you its thriving fashion scene that gets, each day, more visibility. Despite the national dramatic events, the country is making its mark worldwide through fashion, with designers at the forefront of cultural diplomacy. We … Read more

Designers and fashion houses on TikTok The accounts you must follow.

Model on TikTok wearing Balmain sunglasses and white coat.

If you think TikTok is only for teenagers, think again; we see more and more designers and fashion houses on TikTok. Their presence on the app proves that the video social network is becoming an essential tool for the fashion world. TikTok is a mix between Vine and Snapchat and has similarities to Musical.ly, which … Read more

Fashion celebrates the Year of the Tiger: special collections and campaigns

Detail of Gucci Year of the Tiger campaign

Although the year has just begun, luxury fashion houses are ready to celebrate the Chinese Lunar New Year of the Tiger 2022 along with some 2 billion people in Asia and beyond on the 1st of February. Brands like Gucci, Prada, Miu Miu, and Balenciaga have launched zodiac campaigns and tiger-themed collections for the occasion. … Read more

Mary-Kate and Ashley Olsen: from kid stars to luxury fashion designers The Row.

Mary-Kate and Ashley Olsen, the designer twins behind the luxury fashion brand The Row.

Mary-Kate and Ashley Olsen, AKA Olsen twins, celebrate 15 years of their high luxury fashion brand The Row, the must-have label for women who like couture-like quality and chic minimalism. The former kid stars who began their acting career at only nine months old and sky-rocketed to fame in the mid-’80s with the TV show … Read more

#CloseEyesOn: sustainable fashion brand Pangaia is celeb’s new darling Who’s behind it?

Models wearing cashmere pullover and sweater shirtby Miroslava Duma's sustainable fashion brand Pangaia.

The sustainable fashion brand Pangaia has been on the must-have list of fashion-savvy celebs and influencers recently for several reasons, and when you finish reading this article, I’m sure the new label from Russian fashionista Miroslava Duma will make your wish-list too. So, discover why Bella Hadid, Jaden Smith, Leonardo di Caprio, Pharrell Williams, Jennifer … Read more

#CloseEyeOn: Colville, the slow fashion brand insiders love The British It-label.

model wearing Colville fashion AW21-22

With fashion in their DNA, Lucinda Chambers, the former fashion director of British Vogue and creator of Collagerie, and Molly Molloy, previously design director at Marni, launched in 2018 the brand Colville. One of the reasons they decided to create Colville was because the duo wanted to make clothes for themselves. Above all, they said … Read more

#BuyBetter – 4 Brands We’re Buying for Quality and Price

collage with Arket new in arrivals, one of the brands we're buying for quality and price

Inexpensive high-street brands are life saviours. There was a time when you could either buy good quality clothes that were pricey or affordable pieces with low-quality; and nothing in between. Then Zara came and we all fell in love with the fast-fashion label. However, it turned out we weren’t the only ones who enjoyed finding … Read more

Valentino Fall 21: the ultimate guide on how to mix colours A lesson in colour blocking.

Several Valentino Couture fall 21 looks with fabulous mix of colours.

We’re still in awe at the beauty of the wonderful Valentino Fall 21 Couture collection and how Pierpaolo Piccioli mastered with grace his audacious mix of colours. The creative director of Maison Valentino asked his guests to come in white to the runway show, a striking contrast to the models wearing such sublime, colourful looks. … Read more

#CloseEyeOn: Goossens, the house of Chanel’s couture jewellery High costume jewels.

Coco Chanel wearing several costume jewellery pieces made by Goossens and other couture goldsmiths.

Wearing costume jewellery today is a pretty normal thing, but it hasn’t always been like that. The accessory world was very different before Coco Chanel started wearing her iconic faux-pearl necklaces and bold earrings, thus making costume jewellery not only acceptable but also chic. As a result, elegant women who only wore fine jewellery began … Read more

What social media is saying about Phoebe Philo returning to fashion 

Phoebe Philo, previous head of Chloé and Céline, to launch eponymous label.

Old Celine fans, rejoice! After a three-year hiatus (2017), Phoebe Philo finally returns to fashion. She will launch her new eponymous luxury fashion brand backed by LVMH. The iconic British fashion designer who started her career at Chloé changed the face of luxury fashion. During her 10 years heading Celine, she created chic easy-to-wear clothes … Read more

Pandemic hangover: Victoria Beckham cuts dress prices 40% less.

Model wears backless dress from Victoria Beckham new collection with cut prices.

Good news for fashionistas and British fashion enthusiasts; Victoria Beckham has cut dress prices by almost 40% to adapt to the post-pandemic lifestyle. The stylish fashion designer wants her luxury brand to emerge from these challenging times with simpler designs and more affordable prices to match people’s disrupted budgets. As a result, Victoria Beckham expects … Read more

#CloseEyeOn – The French Brand Taking Over With Its Bohemian Style

model in bed wearing Bash Paris bohemian kimono

Summer 2021 is all about dreamy escapism, and the new chic boho fashion is all we want to wear, whether in Greece or in the city. Among the fashion brands setting the bohemian style trend, a new French brand is taking over Europe. In fact, Ba&sh is already the fastest-growing UK fashion retailer in 2021, … Read more