COS, in collaboration with the London-based Studio Ashby, presents a multi-city installation project celebrating women artists. This artful lifestyle experience unfolds in COS stores across London, Paris, and Helsinki, offering a fresh and cultural perspective that goes far beyond fashion. Shall we explore?
Luxury is When a Fashion Brand Becomes a Lifestyle Experience
The New COS Shop in Helsinki with Textile Panel by Dalia James
COS has long been admired for its architectural tailoring and deep appreciation for craftsmanship. It’s more than just a clothing label; it’s a cultural beacon that attracts a global community of people who share a refined taste for quality and understated elegance.
By consistently bridging the worlds of design and art, COS has shaped its own lifestyle experience, earning its status as a true tastemaker. This summer, COS opens its doors to a curated installation by the much-acclaimed interior designer Sophie Ashby. Chances are, her name already rings a bell.
COS x Sophie Ashby- A Match Made in Creative Heaven
Sophie Ashby Wearing a Light Pink Dress From COS SS25
Sophie Ashby has become one of the most sought-after interior designers and influential tastemakers of her generation. Whether you’re dreaming of a refreshed pied-à-terre in Paris or a bold statement corner in Cape Town, her global perspective and distinctive style are unmistakable.
Her signature? A fearless blend of rich hues, sculptural forms, vivid patterns, and a beautifully eclectic composition. It’s modern with heritage, vibrant yet calming, an aesthetic that harmonises effortlessly with the COS universe.
At the heart of Studio Ashby’s ethos is a deep passion for art. “Supporting women artists is a true passion of mine,” Ashby shares. “Bringing some of my favourite artists into the inspiring world of COS has been a wonderful experience. These works feel alive in the spaces.”
A Lifestyle Experience in Three Cities, Through the Eyes of Five Women Artists
London
In the London store, Finnish artist Milla Vaahtera takes centre stage with a mesmerising lighting installation. Merging bold glass elements with fine brass detailing, her piece pays homage to Alexander Calder’s mobiles while reinterpreting heritage glass techniques with a contemporary twist.
Milla Vaahtera Lighting Installation
Paris
Over at rue Tronchet in Paris, British artist Alice Neave offers an emotional visual experience through soft, abstract painting. Her work flirts with landscape, memory, and texture; it’s both sensuous and deeply contemplative.
Alice Neave Painting
Sharing the Parisian spotlight is Erin Chaplin from South Africa. Her paintings explore the tension between the natural and the artificial, resulting in a thoughtful and beautifully coloured narrative.
Erin Chaplin Painting
Helsinki
In COS Helsinki, Sophie Ashby introduces two British names: Dalia James and Anna Ilsley. James brings a bold textile panel that plays with geometry, colour, and tactile complexity, like a modernist puzzle. Ilsley, on the other hand, reflects on the nuances of motherhood through her emotionally layered painting.
Dalia James Textile Panel
Anna Ilsley Painting
Editor’s Note: A Lasting Impression of COS’ Lifestyle Experience
These artworks, now part of COS’ permanent collection, add nuanced layers of colour, texture, and cultural dialogue to the brand’s global spaces. From bespoke plywood tables by Paper Factor to hand-tufted rugs by Kasthall, COS continues to weave art and design into the very fabric of its stores.
This latest initiative cements the brand’s ongoing commitment to contemporary culture, reinforcing COS’ position not just as a fashion label, but as a curator of a modern, meaningful lifestyle experience.