Chanel’s Makeup Artists Redefining the Beauty Conversation

Cécile Paravina, Valentina Li and Ammy Drammeh, the three Chanel's makeup artists

Chanel Beauty introduces three visionary makeup artists who explore the power of colour and texture in a stunningly inspirational video. This brilliant trio forms the Comètes Collective, a group of emerging talents reshaping the future of beauty. Click on the video to hear these Chanel makeup artists share their journeys into the world of makeup … Read more

#CloseEyeOn – Handsome Stockholm Gloves, The Accessory N°1 of the Season

collage with five models of long leather gloves from the brand Handsome Stockholm

We’re not talking about your usual cosy winter gloves here. This season, it’s all about gloves with serious drama. Sure, they keep your hands warm, but they do so much more – gloves AW24-25 take your outfit to the next level. These gloves aren’t just an accessory; they’re a statement. And out of all the … Read more

How a 70-Year-Old Chinese Doctor Became the Face of Miu Miu’s Ageless Luxury Revolution

Chinese doctor Qin Hualin in the AW14-15 Miu Miu runway wearing a embroidered grey wool coat

Miu Miu’s success in the fashion industry is remarkable. While many luxury brands are facing slowdowns in Europe and Asia, Miu Miu has reported impressive numbers. Retail sales grew by 58 percent in 2023, and an astonishing 82 percent in the fourth quarter alone. At the heart of this success lies a well-planned strategy, expertly … Read more

Gisele Bündchen Channels Monica Vitti in Zara x Stefano Pilati Campaign

Black and white photo of Gisele Bündchen and Stefano Pilati photographed by Steven Meisel for Zara x Stefano Pilati Collaboration

Zara’s shelves are now graced with the awaited debut collection from the designer Stefano Pilati. Captured by the lens of Steven Meisel, the campaign features none other than supermodel Gisele Bündchen alongside Stefano himself. Gisele Bünchen for Zara x Stefano Pilati channels a modern-day Monica Vitti, sporting an eye-catching platinum bob. But who exactly was … Read more

The Iconic Penny Loafer Became a Bag – Meet The Miu Miu Penny Bag

The new Miu Miu Penny Bag in Brown leather

These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more

#CloseEyeOn – Marfa Stance Luxury Multifunctional Coats

Latest Marfa Muse trio, model Jan De Villeneuve and her daughters Daisy and Poppy photographed in their garden home

Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand … Read more

#CloseEyeOn – Magda Butrym, a Fresh Air on Polish Fashion

Magda Butrym model wearing a faux fur coat and a red beanie with a crystal brooch looks at the camera

The #CloseEyeOn series highlights fashion brands you need to know. These are labels that are absent from the typical high streets and not part of major fashion conglomerates like LVMH or Kering Group. Today, let’s explore Warsaw-based Magda Butrym, founded in 2014. In just ten years, Magda has climbed from an LVMH Prize finalist to … Read more

24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Fashion Icons at Tory Burch’s Rebranded Parisian Boutique Party

Tina Kunakey and Jenn Abey at Tory Burch Parisian Boutique

2024 has been a dazzling year for American fashion designer Tory Burch. TIME has honoured Tory Burch by naming her to the 2024 TIME100, its prestigious annual list of the world’s most influential people. The red carpet glittered with celebrities donning Tory Burch, affirming the choice made by the iconic Time Magazine. Zendaya graced New … Read more

5 Authentic Spanish Espadrilles That Are The Real Deal The real ones.

espadrilles in different colours and tied up on the bars of a window

Originating from the Pyrenees region, nestled between France and Spain, the espadrilles boast soles crafted from jute or plant-based rope. Whether gracing the feet of King of Aragon’s soldiers or making fashion statements on Salvador Dali and Yves Saint Laurent, espadrilles have stood the test of time. As you wander through the vibrant streets of … Read more

Top Beachwear Brands Beloved by French Girls

woman wearing a SESSUN bikini and a shirt stands on the ocean's shore smiling to the camera.

Are you on the hunt for the perfect swimsuit this summer? The kind that will make you savour every moment of beach life? Well, you’re in luck! We’ve curated a list of top-notch French beachwear brands just for you. So, if you dream of looking like a French girl in St. Tropez, read on. When … Read more

COS x Kazuki Tabata: Traditional Craft Meets Modern Fashion

A female and a male model are on the beach wearing pieces from COS x Kazuki Tabata collaboration

If you’re anything like us, always on the hunt for fashion pieces that go beyond the trends, then the COS x Kazuki Tabata collaboration is a must-see.Building a timeless wardrobe means finding pieces that not only resist fleeting fads but also stand the test of time with their quality. These rare moments when fashion meets … Read more

#BuyBetter – The Final Top List of Exclusive Vintage Shops in Paris

Pia, daughter of selma von schonburg, in paris while hunting for the best vintage shop in paris

Our fashion editor at Notorious Mag is spending a year in France, predominantly in Paris. Tough life, Selma. With a notebook in one hand and a pile of shopping bags in the other, Selma and her daughter Pia have compiled an enviable list of exclusive vintage shops in Paris.So, if you are planning a weekend … Read more

Celine Beauté – Finally, Celine’s Dropping Its Fresh Makeup Line

black and white-model in 60s style wearing the new celine makeup line

It’s no secret that Hedi Slimane has been whipping up more than just fashion vibes since 2018, when he snagged the creative reins of the French luxury powerhouse, Celine. Slimane, a political science grad turned design maverick, has been busy curating the Celine universe. With the rollout of the new makeup collection, Celine Beauté, the … Read more

#CloseEyeOn – The Brand of Jackie O & Saint Laurent’s Glasses. Meet Maison Bonnet.

Two tortoise pieces and a reading glasses made with the same material from the luxury house Maison Bonnet Glasses

Besides their excellent taste and signature styles, the French fashion designer Yves Saint Laurent, the architect Le Corbusier, and style muse Jacqueline Kennedy Onassis have in common their choice of eyewear brand as they all wore glasses and sunglasses made by Maison Bonnet. The family-owned Parisian specs brand has been famous for crafting made-to-measure glasses … Read more

The Wertheimers, the family behind luxury brand Chanel

collage models on Chanel SS22 runway show in Paris Fashion Week

The name Coco Chanel is well-known worldwide, but have you ever heard of the Wertheimers, the owners of Chanel and who’s had the majority stake in Les Perfumes Chanel, since its beginning in 1924 with No.5? Don’t feel bad if you haven’t; almost nobody has. There is no doubt that Coco Chanel is an icon, … Read more

Wild West Weekly – Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Loden, The History of the First Performance Fabric.

Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more

#BuyBetter – The Best Resales Sites and How to Buy&Sell Your Designer Pieces

woman lying on a bed surrounded by bags, shoes and vintage clothes

As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more

Louis Vuitton’s Million-Dollars Bag: Your Next Arm Candy?

street style-Jacob Elordi and LeBron James wearing the new Louis Vuitton's bag

In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to … Read more

How to sound like a true fashionista From A to Z.

Fashionista Dictionary from A to Z.

Here are some keywords and expressions to impress your audience as a true fashionista. A- Apparel: Any kind of clothing. B- Baggy: loose-fitting coats, shirts /wide-legged jeans etc. C- Contemporary: mid-priced but trend-focused clothes, more affordable than designer brands. D- Dress for the occasion: to wear the right clothes for each specific occasion. For example: … Read more

Phoebe Philo First Looks – Was the Wait Really Worth It?

Ah, December 2017—remember it well? Phoebe Philo, the high priestess of minimalistic chic, announced her departure from Celine. For almost a decade, she reigned supreme as its creative director, morphing Celine into the go-to sanctuary for the modern, professional woman. The era was so epochal that Philo fans earned their own moniker: “Philophiles.” A dedicated … Read more