Dive into Copenhagen Fashion Week AW24: Your Ultimate Guide to 9 Must-Watch Brands 

Copenhagen Fashion Week - Gestuz line-up from SS24

Mark your calendars for a fashion extravaganza at Copenhagen Fashion Week AW24, where joy meets sustainability in high fashion. From January 29th to February 1st, 2024, immerse yourself in the Scandinavian fashion scene’s latest offerings. But here’s the scoop we adore: sustainability isn’t just a trend here; it’s a legacy that’s been celebrated since the … Read more

Wild West Weekly – Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Loden, The History of the First Performance Fabric.

Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more

Skiing in Zermatt? Then This Loro Piana Pop-Up Store is For You.

Loro Piana model wearing a neutral colour winter outfit looking through the window to the mountains in Zermatt

Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going … Read more

Fashion Recap – The Highlights from All Fashion Weeks SS24

Collage showing 8 trendy looks from all fashion weeks ss24

Fashion Month has finally wrapped up, and it’s time to dish on the juiciest deets from the runway. You know how it is – it takes a hot minute to digest all those shows, thousands of pics, and an avalanche of ideas that the SS24 collections brought to the table. Fashion, it’s a wild ride, … Read more

#BuyBetter – The Best Resales Sites and How to Buy&Sell Your Designer Pieces

woman lying on a bed surrounded by bags, shoes and vintage clothes

As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more

Louis Vuitton’s Million-Dollars Bag: Your Next Arm Candy?

street style-Jacob Elordi and LeBron James wearing the new Louis Vuitton's bag

In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to … Read more

How to sound like a true fashionista From A to Z.

Fashionista Dictionary from A to Z.

Here are some keywords and expressions to impress your audience as a true fashionista. A- Apparel: Any kind of clothing. B- Baggy: loose-fitting coats, shirts /wide-legged jeans etc. C- Contemporary: mid-priced but trend-focused clothes, more affordable than designer brands. D- Dress for the occasion: to wear the right clothes for each specific occasion. For example: … Read more

Phoebe Philo First Looks – Was the Wait Really Worth It?

Ah, December 2017—remember it well? Phoebe Philo, the high priestess of minimalistic chic, announced her departure from Celine. For almost a decade, she reigned supreme as its creative director, morphing Celine into the go-to sanctuary for the modern, professional woman. The era was so epochal that Philo fans earned their own moniker: “Philophiles.” A dedicated … Read more

&Other Stories Flash Sale – Finding Chicness on High Street

collage with a flower and a model wearing double breasted jacket

The onset of a new season is always a vibe, but let’s be real, fall is the ultimate fashion playground. The air chills just enough for layering, and suddenly, makeup doesn’t melt off your face. But what’s the cherry on top? Stumbling upon an &Other Stories Flash Sale in early October. We’re talking over 40% … Read more

#BuyBetter – Clare Waight Keller Designs a Collection for Uniqlo

Designer Clare Waight Keller wearing a trench coat from her collaboration with Uniqlo

Exciting news for fashion enthusiasts and for your credit card: Clare Waight Keller, previously the creative force behind Chloé and Givenchy, has just unveiled a fresh line for the budget-friendly brand Uniqlo. In this post, we’ll dive deep into the details of this collection and explore Clare Waight Keller’s journey with Uniqlo. Plus, we’ll revisit … Read more

#BuyBetter – H&M, ZARA, Mango and Co – Is Fast Fashion Getting Pricey?

Suki Waterhouse in New York for COS runway AW23-24

Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for … Read more

10 Brands for Phoebe Philo and Old Celine Lovers

Collage with looks from Toteme, Gabriela Hearst, Bottega Veneta e The Row, brands to substitute old Céline by Phoebe Philo.

Although it’s been six years since Phoebe Philo announced she would leave Celine (2017), her followers eagerly await her comeback. The good news is that the designer has announced that she is launching her eponymous brand in September this year of 2023. Phoebe Philo also explained that the label are open for registration since July … Read more

#CloseEyeOn – Aisling Camps x Mama Farm, Isabella Rossellini’s Fashion Brand

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more

Gucci or Guccy – How to Know if Your Bag is Real or Fake 

How to know if it's a real or fake Gucci bag?

At Notorious Mag, we’ve noticed the vintage and secondhand market isn’t just booming—it’s positively thriving! Consumers are now all about that ‘pre-loved’ life, firmly believing it’s the ultimate sustainable flex. And let’s get real: with the economy doing a rollercoaster ride and inflation playing peek-a-boo, platforms like Vestiaire Collective and The Real Real are becoming … Read more

Mui Miu Malibu Club – Juice Photos and Facts About ‘Bu’

Gigi Hadid on the Malibu Pier wearing a black dress and white bag from Miu Miu

Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to … Read more

The Highlights Of Paris Haute Couture 2023

collage with models wearing the latest haute couture 2023 from Valentino, Ellie Saab and Dior

From July 3rd to 6th, the city of lights, Paris, played host to the fashion community for the Fall 2023 Haute Couture Week. Showcasing in opulent castles or along the picturesque Seine, they painted a picture that French grandeur and allure are on the fashion compass for this season and beyond. So, buckle up! This … Read more

Fashion Heritage – 8 Exceptional Haute Couture Ateliers

Kaia Gerber opening the Haute Couture Fall Winter 2023 for Valentino, wearing a white shirt and a oversized earrings

Haute couture is a realm of fashion with boundless imagination, where everything that stems from dreams can be brought to fruition. Behind this luxurious and exclusive affair, eight exceptional Haute Couture ateliers tirelessly toil day and night. These ateliers are the backbone of the high fashion industry, the artisans who transform sketches and musings into … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

Prada Galleria Bag -Scarlett Johansson in a Vibrant Campaign

Scarlett Johansson in Prada Galleria Bag Campaign by Alex Da Corte

With an enchanting story, the iconic Prada Galleria Bag pays homage to the brand’s heritage while remaining timeless in its design. With a unique combination of traditional craftsmanship and modern aesthetics, the bag has captured the hearts of fashion enthusiasts worldwide. Now, the Galleria Bag is being celebrated in a coloured campaign featuring the Tony … Read more

Nature and Artistry Unite – COS x Stephen Doherty Collaboration

A model walking barefoot in a summer village wearing an outfit from the capsule collection COS and artist Stephen Doherty.

Experience the stunning fusion of art and fashion in the highly anticipated COS x Stephen Doherty collaboration. Launching on June 8, 2023, this capsule collection celebrates the captivating beauty of flowers, inspired by Doherty’s ongoing series, “Gratitude Blooms.” So, immerse yourself in the harmonious blend of ink-and-water floral artwork and effortless summer dressing, as COS … Read more