We are living through a strange moment in fashion, when logos no longer mean luxury. They may still mean access, taste, money, or a very cooperative credit card. A Hermès bag, for instance, certainly suggests connections and resources. But it does not necessarily prove a luxurious life. There is a difference between buying signs of … Read more
There are two kinds of women in the corporate landscape: those who carry their laptop in a tote bag, and those who still believe a backpack is the most practical answer to adulthood. Then, of course, there is the briefcase woman, a rare and rather intimidating species. I must confess: choosing what to wear to … Read more
As the Editor-in-Chief of Notorious-Mag, I’ve spent decades working in the fashion and lifestyle world. But beyond the pages of the magazine, I’ve also been on the other side of the hiring table for over 40 years. I’ve interviewed dozens of candidates for roles ranging from editorial and design to marketing and management. And if … Read more
The first thing that comes to mind when we say office look is the classic, elegant blazer. And honestly, we love her. She is reliable, polished, and always understands the assignment. But this season, the collections are offering other Spring Jackets that can make your workwear look instantly cooler. Think of it as giving your … Read more
There is something almost funny about the return of the Longchamp Le Pliage. For years, it lived in that complicated corner of fashion reserved for pieces we associated with school runs, airport terminals, university libraries and the practical side of grown-up life. Then, almost without warning, it reappeared on the arms of Gen Z girls … Read more
As the sun shines brighter and the days grow warmer, we all know that wedding season is just around the corner. Love is in the air, and countless couples are about to embark on their marital journeys. But just because weddings are naturally beautiful doesn’t mean that you can forget about the dress code. In … Read more
Andalusia summer destination #1. Why? A region of layered history, architectural beauty, remarkable food, and summer addresses worth saving.
Maybe you haven’t heard yet of Suzanne Belperron and her unsigned jewellery, but she was a pioneer and one of the greatest jewellery designers of the 20th century! Keep reading to know more about the iconic designer whose jewels are back in the limelight thanks to an incredible discovery. Suzanne Belperron in the Golden Twenties Born … Read more
As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from three … Read more
Zara x Leandra Medine Cohen turns spring style into something sharper and more personal. Less template, more instinct.
Sandra Hüller style is not built on perfection, youth, or obvious glamour. It is built on intelligence, character, and the rare ability to make luxury fashion look human.
Easter is only a few days away, and we can see displayed everywhere the joyful and colourful Easter eggs that we’ll exchange with our loved ones as a symbol of renewed life. In the Imperial Russia of Tsar Alexander III, things were no different. So in 1885, wanting to surprise his wife, Empress Maria Feodorovna, the … Read more
COS SS26 in Seoul confirmed the brand’s international strength with architectural lines, 80s and 90s references, tactile fabrics, sensual skirts and the kind of polished ease that keeps COS ahead of the high-street pack.
Choosing the right pair of jeans says more about your fashion literacy than most people like to admit. Denim is deceptively democratic; everyone wears it, but not everyone wears it well. There is such a thing as the wrong choice. And yes, continuing to wear ultra-skinny jeans with tight leather jackets and ankle boots is … Read more
Schiaparelli at the V&A is the kind of exhibition that reminds you fashion once had more nerve. Elsa Schiaparelli made clothes with wit, mischief and artistic ambition, and the V&A’s new show gives her the London stage she deserves.
There is something quietly telling about the way trainers have moved from performance objects to emotional companions. We no longer wear them to run faster, but to move through life with a little more ease. With the Sunny trainer, Jimmy Choo signals a Spring/Summer 2026 shoe trend defined by lightness, femininity, and a quiet ballerina … Read more
At Dior, Easter arrives in dark and white chocolate. But behind this beautiful object lies a much older story: one about faith, spring, restraint, and why an egg became one of Christianity’s most enduring symbols. At a moment when luxury often confuses size with meaning, Dior has done something more charming for Easter: it has … Read more
The new season is not asking for a full wardrobe replacement. It is asking for better styling, sharper editing, and a little more imagination. Not every woman wants to greet spring by panic-buying an entirely new wardrobe. In fact, most of us do not need more clothes. We need a better eye. We need to … Read more
Zalando did not choose Lily Collins for noise. It chose her for something rarer in fashion now: credibility. The phrase Lily Colins Zalando Ambassador sounds almost too neat at first. Too marketable. Too easy. But the more you think about it, the more interesting it becomes. In February 2026, Zalando named Lily Collins its first … Read more
Why the best Spring/Summer 26 Fashion Campaigns still matter in an age of influencers, sponsored posts, and content fatigue. The Spring/Summer 26 Fashion Campaigns are here, making glossy magazines thicker, prettier, and, for once, worth lingering over. And yes, that may sound nostalgic. In an age dominated by influencers, sponsored posts, and endless soft-selling disguised … Read more
During Paris Fashion Week, my daughter was in Paris with friends, one of them a well-known fashion photographer with Hermès on his portfolio and the kind of eye that can probably spot a weak campaign from across the Seine. While he continues to work for major luxury brands, I found myself thinking about a question … Read more
The season of parties is almost here. Weddings, black-tie dinners, late-summer celebrations that somehow end with champagne in the garden and someone discussing divorce law near the dessert table. In other words, the perfect moment to think about jewellery. And yes, perhaps to buy a new piece of bling. But before you rush to the … Read more
Bags are the best assets in the high–low style game. One good bag can update your wardrobe while keeping what you already own. They elevate a normal outfit by lending sophistication — or add a playful note without turning you into a costume. So let’s look at the shapes and colours that will define Bags … Read more