What do Princess Diana, the ‘70s, and summer 2021 have in common? The halter neck trend. The sexy backless dresses secured around the neck first appeared in the 1920s, and since the 2020s are the new Roaring Twenties, it’s no coincidence halter dresses and tops are a hot trend this year. Princess Diana’s fabulous “Revenge … Read more
Summer 2021 is all about dreamy escapism, and the new chic boho fashion is all we want to wear, whether in Greece or in the city. Among the fashion brands setting the bohemian style trend, a new French brand is taking over Europe. In fact, Ba&sh is already the fastest-growing UK fashion retailer in 2021, … Read more
As we finally approach the end of the pandemic, our desire to dress up and party is, naturally, stronger than ever. And we certainly deserve it. No wonder fashion is looking for style inspiration in the famous Roaring Twenties. We’ve seen the return of glamorous looks and silhouettes of the 1920s Jazz Era not only … Read more
One of the things many people dread the most during seasonal transitioning is reorganizing the closet. You may have put aside the fuzzy sweaters for now and taken out the floral dresses, but before you know it, it is wintertime again.The good news is you don’t have to pack everything away each season as there … Read more
The cold season gives you the perfect excuse to raid your boyfriend’s wardrobe and wear several layers of his comfortable, oversized (for you) clothes. Check how fashion-savvy stylists, models, and Instagram influencers style the cosy garments to look fantastic in them. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more
Church’s New Short Film Church’s shoe short film presenting the last AW 21 men’s collection shows a British auction house during a rainy night. Will be our hero able to get there in time and make the final offer? Church’s old history Church’s history can be traced back to 1617. Anthony Church, a master shoemaker … Read more
The first menswear collection co-creatively directed by both Miuccia Prada and Raf Simons is constructed around one main garment, a knitted long john. Surprisingly, the undergarment meant to keep men warm is worn here as the central piece of Prada menswear fall 2021 collection. A collection to stir sensations As Miuccia Prada and Raf Simons … Read more
From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The … Read more
Winter is all about feeling warm and cosy, and nothing is cosier than the quilted coat trend. In fact, for those who think puffer coats are too bulky, the sleek quilted outwear is just the perfect option to keep you warm this season. Why we love the quilted coat trend? Who hasn’t dreamt of spending … Read more
Tired of your power suits? Want an office outfit with an edge, that makes you look both fun and professional? We have the solution for you; the fun women suits designed by Thom Browne. The American designer has made women’s suits fun again. With humour, he combines the conservatism of the tailored suits with the … Read more
In this atypical year, children are looking forward to St Nicholas Day more than ever! But we too, are counting the days and thinking about what to wear, as the happy celebration of St Nicholas Day gives us the opportunity to dress up a little during the lockdown. As we wait to celebrate the generous … Read more
The cold has definitely arrived, and the high street label Mango has plenty of winter staples for men. To make your life easier, we went through all the available Mango menswear items and selected some great finds. We chose timeless and smart-casual pieces that will last several seasons and are affordable but look high-end. Additionally, … Read more
Although our first reaction to lower temperatures is to get our beige and all-black ensembles out of the closet, you should consider wearing some bright-coloured and fun clothes this season too. In fact, cheerful fashion like the Korean label Kirin can lift spirits during fall and winter, and bring a smile on your face. It … Read more
The timeless loafers are the number one essential shoes for a clever capsule wardrobe. This classic footwear with a masculine style is a must for fall and winter. In fact, the comeback of loafers is the hottest shoe trend that will update your wardrobe for A/W 20-21. This year, loafers come in a variety of … Read more
Like it happens every autumn, ankle boots become our number one footwear choice, for obvious reasons. But this year, as temperature goes down, boots are getting taller. In fact, we’re seeing a comeback of long boots for winter 2020, a trend not only for tall women but also for petite ones. Whether in leather or … Read more
When Jacquemus came up with the cute Le Chiquito bag last year, little did we know that tiny bags would become such a trend in A/W 2020. Not only we’re wearing mini pouches around our necks and loving it, but also the tiny necklace bags make actually total sense in our new-normal lifestyle. Why are … Read more
The Italian luxury fashion house Missoni is going sustainable with its M Missoni line, and we just loved the pre-fall 2020 collection. The designer Margherita Missoni is the third generation of the fashion empire Missoni. This iconic label is known for its colourful knitwear. Last year, the mother-of-two re-launched the M Missoni line, which was … Read more
Despite the pandemic, I can’t help thinking the party season should be just around the corner, which makes me itch for shimmer and sequins, of course. But with all the restrictions and uncertainties regarding this year’s festive celebrations, are sequins out of the picture? We certainly don’t think so, and here’s why you should wear … Read more
Since we’re spending more time indoors than we’ve ever had, comfortable and easy-to-wear clothes have become a must. In fact, cosy cashmere pullovers and bodycon dresses, and track pants are selling faster than hotcakes this fall. But after months living under COVID restrictions, we’re longing for something a bit more glamorous. This explains why, after … Read more
Before you hit the stores and try on all the fantastic new arrivals, check six clever ways to wear the top trends for fall 2020. Of course, not all trends suit everyone the way they were presented on the runway. So it’s important to know how to wear the fall trends before jumping on the fashion wagon. … Read more
We’ve been spotting on Instagram and in the streets of the most fashionable cities new ways to wear the classic sweaters. With these simple styling tricks, you can update the cardigans you already have in your wardrobe this fall, making them look modern and super stylish. Our editors select independently all products featured on Notorious-mag. However, … Read more
The hashtag #hmstudio is trending on Instagram and, after reading about the collection H&M Studio AW 2020, you will understand why and become as obsessed as I am with the limited edition Autumn/Winter that H&M has just launched. H&M’s creative advisor, Ann-Sophie Johansson, explains that “The A/W 2020 muse is not afraid to challenge the … Read more
Despite social distancing and masks, the street style during Milan Fashion Week SS21 was quite inspiring. Fashion enthusiasts, editors, buyers and influencers took the streets of Milan in beautiful looks that you can start wearing now. We selected the best and most wearable street style outfits we saw at MFW SS21. You’ll notice that several … Read more