Enfant Terrible, Reece Yeboah, about his collab COS x Yeboah 

Designer Reece Yeboah in COS shop showing their capsule collection

Fashion collaborations are nothing new. Every year, H&M brings a high-end designer to the fast fashion world. It all started in 2004 with the Swedish giant’s partnership with the late creative director of Chanel, Karl Lagerfeld. Then you have Adidas x Gucci, Louis Vuitton x Supreme and Gucci x North Face just to name some. … Read more

The 15 most influential women in the fashion industry 

Some of the most influential and powerful women in the fashion industry.

Although fashion has been aimed at women since its beginning, the main big players in the industry have been men. Nevertheless, women have played an important role in the fashion industry throughout the ages, with influential designers and powerful entrepreneurs. Jeanne Lanvin, Madeleine Vionnet, Coco Chanel, and Mary Quant, for example, revolutionised the way women … Read more

Everybody is talking about the Big Red Boot. What’s all the fuss?

collage with a vintage image showing recording tapes and a model wearing the big red boots

If you’re tired of seeing monster boots and Crocs-inspired shoes, it’s time to close your browser, because this article contains images that might make you drool. For the past week, the internet has been buzzing about the Big Red Boot that went viral on the streets of NYFW. The Astro Boy’s iconic red boots have … Read more

Whitney Peak is the new face of Chanel Coco Mademoiselle 

Whitney Peak in the bed embracing a big bottle of Coco Mademoiselle perfume

Keira Knightley was the face of Coco Mademoiselle, a perfume by Chanel, for 12 years. She first appeared in the advertising campaign for the fragrance in 2007 and continued to be its face until 2019. Throughout her tenure, she helped to establish Coco Mademoiselle as one of the most popular and recognisable perfumes in the … Read more

Tracksuits inspired by Ted Lasso and Squid Games

Models on backstage wearing tracksuits from Tory Burch

I don’t know about you, but I’m obsessed with the retro tracksuits that the TV series Ted Lasso and Squid Game made fashionable again. Pop culture and luxury fashion brands like Gucci x Adidas and Tory Burch are definitely influencing my newfound love for these ‘70s jogging suits. But also my desire to feel comfortable … Read more

5 Looks we’ll want to wear this Spring

fashionista at Copenhagen Fashion Week wearing a white shirt with a oversized collar and sunglasses

Although we are still covered with puffer jackets, we’re thinking about what we’re going to wear next season. We already talked about the Spring/Summer 2023 trends that emerged from the most relevant Fashion Weeks, but what are the street style looks we’ll want to wear this spring? According to our favourite Instagrammers, here are the … Read more

NYFW AW 2023 – Alexa Chung is our style muse

Alexa Chung in Prada Milano event, wearing Prada

NYFW AW 2023 is in full swing until February 15th, 2023. Six intense days following in the footsteps of fashion names like Thom Browne, Willy Chavarria, Rodarte, Luar and others. From Instagram to TikTok, the hashtag NYFW takes us to the best of Big Apple street style. And to digest this information overload, we’ve carefully … Read more

The Challenge – How to find the right jeans for your body type

fashionista wearing a all denim outfit in the streets of Copenhagen fashion week

A good pair of jeans is probably the essential item in any girl’s wardrobe. So finding the right one for your body type is a must. A pair of jeans that fits you makes you feel confident and comfortable, which is the first step to being cool and elegant. And speaking of confidence, you know … Read more

Valentine’s Day Ideas: Say I Love You With 10 Beauty Products 

collage with the best Valentine's Day gift ideas for him and her.

Valentine’s Day is just around the corner, and like many of us, you’re probably trying to find gift ideas that express those three magic words. Of course, flowers and chocolates are lovely presents, but this year, we want you to go the extra mile and really impress your better half. So, forget the cute Teddy … Read more

The Pink Sisters – Get to Know The Women Who Only Wear Pink

group of nuns who wear pink, know by the name pink sisters

For most girls and women in the world, pink has been, at some point in their lives, their favourite colour. But apart from being a phase we all went through, pink became a major fashion trend, which even earned the name Barbiecore. And what if I told you that right now, 318 women only wear … Read more

Royal Fashion Report: Who spends the most on their wardrobe?

collage showing Princess of wales, Crown Princess Victoria of Sweden, Princess Charlene of Monaco, Marie-Chantal and Olympia fo Greece- the-cost-of-a-princess-wardrobe

This year Notorious brings you the annual report of how much royals, European princesses and queens, have spent on clothes. The detailed study is done by the blog Ufonomore, which is all about royal fashion. Besides interesting facts like how many hours royals work per year, the blog has calculated how much each of them … Read more

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more

Skincare trends of 2023 that you can do at home

collage showing a greek statue wearing a led light mask

We already know you’ve made a list (again) of what you will start doing better in the new year. I sincerely hope you stick to starting to exercise, eat fewer carbs and cut out sugar. And if your list contemplates taking better care of your skin (Did you finally stop sleeping with makeup on?), you’re … Read more

Puffer trend: the best pieces to survive the cold with style 

Woman wearing a puffer piece, the best 2021 coat trend.

The cold is definitely here, so it’s time to choose the best puffer pieces to survive wintertime. And luckily, the puffer trend of 2022 will help you keep warm and comfortable with style. As we told you in #WinterFix – The most beautiful winter coats, puffer coats are a big-time favourite for street style. In … Read more

The Lyst index – the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe. … Read more

Meet the new trend on TikTok: Wednesday Addams

Actress Jenna Ortega as Wednesday Addams-Netflix

The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on … Read more

Dos and Don’ts on how to wear Black Tie 

collage with actor David Niven wearing a black tie, and drinking champagne in a bathtube

Going to a ball, Black Tie is the formal dress code for men a lot of times. Elegant and classic, it seems quite simple to style. However, with all men wearing the same “uniform”, why is it so difficult to know how to wear Black Tie?  One ball organizer says that “especially the many international … Read more

Balenciaga’s scandalous ads and other perverse fashion trends. Time to change.

collage with the little girl from the perverse Balenciaga Campaign

We love fashion. It is a major cultural and economic player in our modern society, and it is what we do for a living, mind you. Unfortunately, and far more often than not, is fashion’s importance belittled and framed as an unnecessary luxury solely serving to feed the fragile egos of shallow and vain people … Read more

You left Hotel Mama, and now? How to wash your clothes.

Woman covered over a pile of clothes

Before you call mum for help with laundry, watch this video. Here you will learn the meaning of the symbols on the label of your clothes. And, consequently, you will learn how to wash your clothes without ruining the Acne Studios pullover you got for Christmas. Mum will be proud of you. Almost no one … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

How to spot toxic co-workers and how to handle them.

You found your dream job, it is fulfilling, fun and exciting, but somehow you dread going to the office because of that one person who makes you and everyone else miserable. Before thinking of quitting your job, know there are ways to spot toxic co-workers and handle them. According to Harvard Business School‘s definition, toxic … Read more