NYFW AW 2023 – Alexa Chung is our style muse

Alexa Chung in Prada Milano event, wearing Prada

NYFW AW 2023 is in full swing until February 15th, 2023. Six intense days following in the footsteps of fashion names like Thom Browne, Willy Chavarria, Rodarte, Luar and others. From Instagram to TikTok, the hashtag NYFW takes us to the best of Big Apple street style. And to digest this information overload, we’ve carefully … Read more

The Challenge – How to find the right jeans for your body type

fashionista wearing a all denim outfit in the streets of Copenhagen fashion week

A good pair of jeans is probably the essential item in any girl’s wardrobe. So finding the right one for your body type is a must. A pair of jeans that fits you makes you feel confident and comfortable, which is the first step to being cool and elegant. And speaking of confidence, you know … Read more

Led Light Therapy: what does celebrity facialist Teresa Tarmey say?

Woman relaxing with a LED light mask on her face.

I bet that seeing celebrities undergo the strangest beauty treatments in an endless quest for perfect and ageless skin doesn’t surprise you anymore, does it? Read what the celebrities facialist Teresa Tarmey has to say about LED light therapy. And discover why the beauty treatment she uses on Kate Moss, Trinny Woodall and Sienna Miller rejuvenates the … Read more

Valentine’s Day Ideas: Say I Love You With 10 Beauty Products 

collage with the best Valentine's Day gift ideas for him and her.

Valentine’s Day is just around the corner, and like many of us, you’re probably trying to find gift ideas that express those three magic words. Of course, flowers and chocolates are lovely presents, but this year, we want you to go the extra mile and really impress your better half. So, forget the cute Teddy … Read more

The best activewear on sale to keep the mantra New Year, New Me alive

collage with some sportswear and a model wearing a sweatshirt and sweatpants

It’s February and I don’t know about you, but I’m finding it quite challenging to stick to my New Year’s resolutions. Of course, I am talking about those resolutions that involve exercising and dieting. Following the advice in the article “Notorious Etiquette: 4 Tips To Stick To Your New Year’s Resolutions”, I started yoga and … Read more

The Pink Sisters – Get to Know The Women Who Only Wear Pink

group of nuns who wear pink, know by the name pink sisters

For most girls and women in the world, pink has been, at some point in their lives, their favourite colour. But apart from being a phase we all went through, pink became a major fashion trend, which even earned the name Barbiecore. And what if I told you that right now, 318 women only wear … Read more

Royal Fashion Report: Who spends the most on their wardrobe?

collage showing Princess of wales, Crown Princess Victoria of Sweden, Princess Charlene of Monaco, Marie-Chantal and Olympia fo Greece- the-cost-of-a-princess-wardrobe

This year Notorious brings you the annual report of how much royals, European princesses and queens, have spent on clothes. The detailed study is done by the blog Ufonomore, which is all about royal fashion. Besides interesting facts like how many hours royals work per year, the blog has calculated how much each of them … Read more

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more

Milan Fashion Week SS23 – Highlights

collage with the 5 highlights of milan fashion week ss23

Milan Fashion Week SS23 is a moment in fashion that favours tailoring, luxury fabrics, sophistication and great style. Here we bring you six highlights of Italian brand shows, which give an idea of the fashion mood in this dark period of war and economic crisis.But before we go to the runways, it’s interesting to know … Read more

Skincare trends of 2023 that you can do at home

collage showing a greek statue wearing a led light mask

We already know you’ve made a list (again) of what you will start doing better in the new year. I sincerely hope you stick to starting to exercise, eat fewer carbs and cut out sugar. And if your list contemplates taking better care of your skin (Did you finally stop sleeping with makeup on?), you’re … Read more

Puffer trend: the best pieces to survive the cold with style 

Woman wearing a puffer piece, the best 2021 coat trend.

The cold is definitely here, so it’s time to choose the best puffer pieces to survive wintertime. And luckily, the puffer trend of 2022 will help you keep warm and comfortable with style. As we told you in #WinterFix – The most beautiful winter coats, puffer coats are a big-time favourite for street style. In … Read more

The Lyst index – the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe. … Read more

Meet the new trend on TikTok: Wednesday Addams

Actress Jenna Ortega as Wednesday Addams-Netflix

The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on … Read more

Dos and Don’ts on how to wear Black Tie 

collage with actor David Niven wearing a black tie, and drinking champagne in a bathtube

Going to a ball, Black Tie is the formal dress code for men a lot of times. Elegant and classic, it seems quite simple to style. However, with all men wearing the same “uniform”, why is it so difficult to know how to wear Black Tie?  One ball organizer says that “especially the many international … Read more

Balenciaga’s scandalous ads and other perverse fashion trends. Time to change.

collage with the little girl from the perverse Balenciaga Campaign

We love fashion. It is a major cultural and economic player in our modern society, and it is what we do for a living, mind you. Unfortunately, and far more often than not, is fashion’s importance belittled and framed as an unnecessary luxury solely serving to feed the fragile egos of shallow and vain people … Read more

You left Hotel Mama, and now? How to wash your clothes.

Woman covered over a pile of clothes

Before you call mum for help with laundry, watch this video. Here you will learn the meaning of the symbols on the label of your clothes. And, consequently, you will learn how to wash your clothes without ruining the Acne Studios pullover you got for Christmas. Mum will be proud of you. Almost no one … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

How to spot toxic co-workers and how to handle them.

You found your dream job, it is fulfilling, fun and exciting, but somehow you dread going to the office because of that one person who makes you and everyone else miserable. Before thinking of quitting your job, know there are ways to spot toxic co-workers and handle them. According to Harvard Business School‘s definition, toxic … Read more

We’ve found the most beautiful medals to give as gifts. Wish list.

collage with a christmas tree and golden medallions

Our previous article on gifts was the best gift guide for the loves of your life. These are gift ideas with good intentions. But medals are also a gift that must be included on your list. My husband, my son and my daughter all carry a chain with a collection of medals of saints. Each … Read more

Emma Mackey is the new face of Casablanca AW 22 23. Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more