The ‘Sephora Kids’ Trend: When 10-Year-Olds School Us in Skincare

Diving into the labyrinth of beauty aisles, the most unexpected aficionados leading the pack are none other than the whip-smart 10-year-olds. Dubbed the ‘Sephora Kids,’ these mini beauty mavens, with their insatiable appetite for skincare, are giving the cosmetic counters a run for their money. But leaving us all a tad befuddled yet utterly concerned. … Read more

Mob Wife Trend: Fashion 2024 Says Basta to Minimalism.

collage with the famous film and tv series mob wives characters-jennifer lawrence-sharon stone-drea de matteo -jessica rabbit -edie falco

The internet is abuzz with the latest fashion sensation: the Mob Wife trend. It all kicked off with a TikTok video from blockchain tech guru Kayla Trivieri, boasting over 200K followers. But what exactly is the Mob Wife, a trend so striking that even Francis Coppola commented on Instagram? The father of Sofia Coppola and … Read more

#OutfitCostChallenge: Can You Spot an Expensive Outfit?

two women wearing the same outfit like in the tiktok outfitcostchallenge

The Outfit Cost Challenge is the latest buzz in the fashion world on TikTok. Kicked off by two savvy editors from Eliza.co.uk, this trend involves donning what appears to be identical outfits and asking Joe Public which one they reckon is the pricey number. To get a handle on the buzz, the hashtag #OutfitCostChallenge has … Read more

Deinfluencing: The Social Media Backlash Against Materialism

influencer talking to a iPhone camera doing a deinfluencer content

As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism … Read more

Die Geheimnisse von Rosmarinöl für Haarwuchs: Ihr detaillierter Leitfaden

Detail of a woman wearing a ponytail with a pink bow showing a healthy hair

Der Einfluss von Social-Media-Plattformen auf das Verbraucherverhalten ist unbestreitbar, und die steigende Beliebtheit von Rosmarinöl für den Haarwuchs dient als Beweis für diese Tatsache. In diesem Blog-Beitrag werden wir uns mit dem Einfluss von TikTok auf das gestiegene Interesse an Rosmarinöl auseinandersetzen, seine Vorteile für die Haargesundheit erforschen und Einblicke geben, wie Sie es in … Read more

The Spring Jacket you want according to TikTok

Collage with the viral spring jacket from Mango on TikTok

Even though the temperature is rising, the perfect spring capsule wardrobe has a cardigan and a jacket. Remember that the days can still get chilly and so can the nights. That’s why we searched TikTok to find out what the favourite spring jacket of digital fashionistas is. Et voilà, here’s the most desired outwear of … Read more

Meet the new trend on TikTok: Wednesday Addams

Actress Jenna Ortega as Wednesday Addams-Netflix

The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on … Read more

Victoria’s Secret song is our favourite TikTok story

Collage with Les Wexner and Jackie Miskanic, writer of the viral Victorias secret song

First of all, yes, Notorious is spending more time on TikTok than Instagram. But, oh, Mark, it’s much more fun and interesting than Meta. And this story we’re about to tell could only have gone viral on the Chinese platform. Victoria’s Secret song has over 39 million views and has ended up on Billboard’s Hot … Read more

Coastal grandmother style: The summer trend on TikTok

Diane Keaton wearing the TikTok Coastal Grandmother trend

Among all the social media platforms, TikTok is the most downloaded application, and indeed, where we see new trends like #royalcore and #cottagecore appear and spread at the speed of light. So, it’s no wonder luxury fashion houses are already on the mobile video platform. The latest trend that’s gone viral and become the must-have … Read more

What real dermatologists say about the most viral beauty trends on TikTok

cosmetic bottle with tiktok logo showing the beauty trends of the social platform

I’ve been discovering many new beauty tricks on social media and I love it. It saves me a lot of time and surely, it’s fun. Except some of these tricks seem kind of dangerous and that made me question what dermatologists say about them. That’s why I’ve done my research and I am breaking down … Read more

TikTok trends helping me get back my fitness motivation

Women exercising following TikTok fitness trends.

TikTok has invaded our lives during the lockdown, and several trends have helped women keep or get in shape during the long months of working from home. Either dance routines or abdominal exercise challenges, these TikTok trends have gone viral, appearing on people’s For You pages, and some of them are definitely helping me to … Read more