#BuyBetter – 13 best secondhand shops in Vienna

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops … Read more

AW 22/23 shoe guide: cool and wearable shoe trends. Runway edit.

Naomi Watanabe for UGG AW 22/23

We’ve filtered the excesses we’ve seen on the runways and here you’ll find an AW 22/23 shoe guide with 10 cool and wearable trends. Now Autumn has arrived once again – and pretty early here in Europe – it’s time to get your feet a Pedi and footwear that will have you trailblazing the shoe … Read more

Victoria’s Secret song is our favourite TikTok story

Collage with Les Wexner and Jackie Miskanic, writer of the viral Victorias secret song

First of all, yes, Notorious is spending more time on TikTok than Instagram. But, oh, Mark, it’s much more fun and interesting than Meta. And this story we’re about to tell could only have gone viral on the Chinese platform. Victoria’s Secret song has over 39 million views and has ended up on Billboard’s Hot … Read more

Get the look of Selena Gomez in “Only Murders in the Building”

Selena Gomez latest series, Only Murders in the Building

Selena Gomez is back in the news playing the enigmatic Mabel in the latest comedy/crime series on Hulu, Only Murders in the Building, and her wardrobe is as fun as her co-stars, Steve Martin and Martin Short.In the 10-episode TV show, the three live in a building where someone is murdered. Then, the wacky wannabe … Read more

The most amazing watches of the world

Marie Antoinette and Bregues watch la grand complication

A good watch is much more than just a time-keeper, it is wearing tradition and history on your wrist thanks to complex craftsmanship and engineering. In this post we will talk in depth about the most amazing watches, from their history to their prices. And the world of horology is permeated with history. For example, … Read more

#CloseEyeOn – Gigi Hadid x Guest in Residence and Other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are … Read more

Kate Middleton chose head-to-toe camel for her latest outfit

Princess of Wales wearing a Max Co coat in Scarborough

During her latest public meeting in Scarborough, the Princess of Wales chose head-to-toe camel. Kate Middleton’s latest outfit further proves that she is the queen of monochrome style. Camel is a chic autumnal choice and a colour that elevates any outfit. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until … Read more

Who Was Chloé From the French Brand Chloé?

vintage photo of Gaby Aghion, the fashion designer behind luxury label Chloe.

Most of the big fashion houses were named after their founders, making the designer’s names live on long after they were gone. So who’s behind the French luxury fashion house Chloé? Was there a Madame or Monsieur Chloé? Behind Chanel, there was Coco Chanel. Dior had Christian Dior. Behind the House of Fendi, there are … Read more

7 little known facts about Julia Roberts 

Julia Robertson the red carpet at The Cannes Festival wearing a Armani black dress and an emerald necklace

Julia Roberts, the eternal “Pretty Woman”, also unforgettable as “Erin Brockovich”, the 2000’s film for which she was awarded the Oscar for Best Actress, is for a long time a familiar face on the red carpet. However, there are many little-known facts about Julia Roberts that even the most dedicated fan doesn’t know. For instance, … Read more

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she … Read more

The best hair care products for winter

girl in front of a window, wearing a sweater turning her head and hair down

The cold and dry season of the year can cause troubles to your hair that will follow you into spring and summer. So you’d better take special care of your strings now to avoid having to chop your locks off later. That’s why we’re going to cover in this article the best hair care products … Read more

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more

#WinterFix – The most beautiful winter coats

This year should you invest your hard-earned money in a winter coat? Notorious has checked the most important weather forecasts to discover what Old Man Winter will bring to Europe this upcoming season. In summary, the La niña stream, responsible for low temperatures and storms, will be active for the third year in a row. … Read more

#FashionLover- All about the heritage trend and brands

Louis Vuitton AW 22-23 photographed by Davis Sims shows model in a forest wearing a trenchcoat, gold dress and a monogramed bag

In this article we’ll explore all about the heritage trend in fashion and why it is relevant for you. Heritage But what is heritage?  Heritage trend in fashion Do I need a lot of money to dress in the Heritage trend? Here are some inspirations to get the Heritage look Heritage These past few days, … Read more

12 key fashion trends for Autumn/Winter 22-23  

collage with AW 22-23 runway models wearing trendy looks

The year 2022 started with fashion celebrating the end of the pandemic and with signs of economic recovery. So we saw the fashion weeks of Paris, Milan, London and NYC returning to normal, and the collections reflected the desire to party. But suddenly, boom, Russia invades Ukraine and now we’re in the middle of an … Read more

October capsule wardrobe: what to wear to the office.

Collage with a proposal outfit for a capsule work wardrobe - Scandinavian style

October is the month we finally recognise that the cold is coming and that summer has become next year’s dream. But it’s also the month when our wardrobe gets more interesting with winter’s new clothes and colours. That’s why we bring you five autumn ideas to wear to the office. Here’s all you need for … Read more

We found 12 timeless Fall buys for you

TAMU MCPHERSON-NYC-COS AW22

It wasn’t so long ago that fashion decided to create a mid-season sale. And we love it. Plus, not having to wait until the end of the season to snag your favourite piece for a good price is a special treat. But of all the mid-season indulgence, COS sales is one of our favourites. And … Read more

Why and where to buy sustainable jewellery

detail of a fish and a mermaid gold pendant from Pippa Small jewellery

Sustainability is a topic very dear to our hearts here at Notorious Mag. We’ve done some research about fair-trade, ethical and sustainable jewellery so that you can wear your sparkling accessories knowing that not only your choice of jewels isn’t harming the planet, but it is also helping the people involved in all the steps … Read more

Franca Sozzani’s wardrobe in exhibition and sale in Milan

Franca Sozzani wearing a green gown in a fashion event

Franca Sozzani, the legendary editor-in-chief of Vogue Italy, died in 2016 after being at the helm of Italian fashion for 28 years. And she left a void that to this day has not been filled. If you’re unfamiliar with Franca’s fashion style and are a vintage lover, here is an excellent opportunity. In September, Franca … Read more